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WorksheetsCULTURAL DIMENSIONS & NEGOTIATION
Total questions: 10
Worksheet time: 6mins
This brochure about toothpaste is designed for a culture of:
Low aversion to uncertainty
High aversion to uncertainty
Short term orientation
This flyer might be appropriate for a culture of:
(2 answers)
LOW CONTEXT COMMUNICATION
HIGH CONTEXT COMMUNICATION
LOW POWER DISTANCE
HIGH POWER DISTANCE
This ad is an example of a culture:
(2 answers)
Collectivism
Individualism
Indulgent
Restrictive
This NIKE ad is a good example of a culture of high motivation to:
WELL-BEING
The best advertising message suitable for an individualistic culture would be:
"Express yourself freely with your style."
"Tradition and science come together for your well-being and that of your family."
"Harmony and beauty that transcends generations."
The most effective marketing message for a culture with high power distance and individualism would be:
"Together we can achieve greatness as a team."
"Empower yourself with knowledge and skills."
"Experience luxury and prestige that you deserve."
"The perfect journey starts with those you love the most. With NISSAN, every journey becomes an experience to be shared as a family. Space, safety and comfort, all within everyone's reach".
This ad is for a culture:
(2 answers)
High distance to power
High motivation to success
High motivation to well-being
Low distance to power
This ad shows a clear and concise message for a high context communication and high risk culture.
TRUE
FALSE
This type of promotion is highly valued in _____- term orientation cultures.
SHORT
LONG
"At Hilton International Hotels, we honor culinary traditions that have been passed down through generations. Each dish is prepared to the highest standards of quality, guaranteeing an unparalleled experience. Trust the experts, come and enjoy excellence. This message is perfect for a culture with high aversion to uncertainty, high context communication and high distance to power.
FALSE
TRUE
