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Promotional Mix

Total questions: 111

Worksheet time: 56mins

Name
Class
Date
1.

An image on a website trying to get you to buy a product would be...

a)

Advertising

b)

Personal Selling

c)

Public Relations

d)

Sales Promotion

2.

To make your customers aware that your product exists is...

a)

Tricking

b)

Selling

c)

Promoting

d)

Telling

3.

_________ is one-way communication

a)

Personal Selling

b)

Advertising

c)

Promoting

d)

Texting

4.

A coupon is an example of ____________

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Sales Promotion

5.

Sales Promotion is a long-term fix

a)

True

b)

False

6.

____________ is the most personal promotional tool

a)

Personal Selling

b)

Public Relations

c)

Advertising

d)

Sales Promotion

7.

One of the public relations tools is a...

a)

Discount

b)

Press Release

c)

Social Media Ad

d)

Commercial

8.

Which of these is NOT part of the promotional mix?

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Customer Profiles

9.

Door-to-door sales is an example of...

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Public Relations

10.

________ reaches large groups of audiences at a high frequency

a)

Advertising

b)

Personal Selling

c)

Sales Promotion

d)

Public Relations

11.

Billboards are a form of advertising

a)

True

b)

False

12.

A salesperson participates in...

a)

Advertising

b)

Personal Selling

c)

Public Relations

d)

Sales Promotion

13.

A(n) _______ is a thing that motivates someone to do something

a)

Ad

b)

Coupon

c)

Incentive

d)

Article

14.

Samsung placing a picture of their newest tech product in a magazine is an example of...

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Sales Promotion

15.

A company sponsoring a charity event, such as a 5K race, would be an example of...

a)

Public Relations

b)

Advertising

c)

Sales Promotion

d)

Personal Selling

16.
The promotional mix includes advertising, public relations, personal selling, direct marketing and ______________. 
a)
Sales promotion
b)
Entrepreneurship
c)
Customer service
d)
Customer relations
17.
Macy's hired four new salespeople to assist during the Christmas season.  Which aspect of the promotional mix does this describe? 
a)
Advertising
b)
Personal Selling
c)
Sales Promotion
d)
Direct Marketing
18.
Magazines, newspapers, TV commercials, etc.
a)
Public Relations
b)
Advertising
c)
Personal Selling
d)
Direct Marketing
19.
Sunshine Chinese has coupons that are sent to a specific group of customers with a Suwanee address.  What aspect of the promotional mix is this?
a)
Advertising
b)
Public Relations
c)
Direct Marketing
d)
Sales Promotion
20.
Purpose: to increase sales, inform about new products, and create a positive business image 
a)
Advertising
b)
Direct Mail
c)
Sales Promotion
d)
Personal Selling
21.
Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers.  Which aspect of the promotional mix is this?
a)
Sales Promotion
b)
Public Relations
c)
Personal Selling
d)
Advertising 
22.
Nike sends you an email about an upcoming sale. 
a)
Sales Promo
b)
Direct Mail
c)
Personal Selling
d)
Advertising
23.
The local newspaper printed a review of the NGHS dance show. 
a)
Advertising 
b)
Public Relations
c)
Personal Selling
d)
Direct Mail
24.
You received a travel size shampoo when you purchased a large size from Target.
a)
Advertising
b)
Sales Promotion
c)
Personal Selling
d)
Direct Marketing
25.
Dress Up purchased a $50 advertisement for the upcoming fashion show program.
a)
Advertising
b)
Sales promotion
c)
Public Relations
d)
Personal Selling
26.
The sales associate helped you pick out a prom dress.
a)
Personal Selling
b)
Sales Promotion
c)
Advertising
d)
Direct Marketing
27.
Target created a summer visual at the front of the store to include beach chairs, towels, and sunscreen. 
a)
Advertising
b)
Sales Promotion
c)
Personal Selling
d)
Public Relations
28.
Free coverage in the news media
a)
publicity
b)
personal selling
c)
advertising
d)
sales promotion
29.
An effective combination of strategies to meet promotional goals
a)
promotional budget
b)
push-pull concept
c)
promotional tie-in
d)
promotional mix
30.
Passing out free samples is an example of 
a)
Advertising
b)
Sales Promotion
c)
Public Relations
d)
Personal Selling
31.

A sales associate at Arby's takes your order and ask if you would like to make it a meal. Example of

a)

Advertising

b)

Sales Promotion

c)

Public Relations

d)

Personal Selling

32.

A bank purchases a 30 second spot on the radio

a)

Advertising

b)

Sales Promotion

c)

Public Relations

d)

Personal Selling

33.
Personal, face-to-face promotion allowing for customized presentation
a)
publicity
b)
direct marketing
c)
personal selling
d)
sales promotion
34.
Targeted to a group of prospects or customers using mail or email
a)
publicity
b)
direct marekting
c)
personal selling
d)
advertising
35.

Which of the following is NOT a part of the promotional mix?

a)

Direct Marketing

b)

Sales Promotion

c)

Pricing

d)

Personal Selling

36.

Sending a customized promotional message to a customer's email 

a)

Publicity

b)

Direct Marketing

c)

Personal Selling

d)

Advertising

37.

Promotion is one element of the marketing mix.

a)

True

b)

False

38.

1. Is there any type of anonymous, one-way paid communication with the company's name on it?

a)

communications

b)

sales promotion

c)

advertising

d)

customer service

39.

2. A company's total marketing communications mix is a unique combination of advertising, sales promotion, public relations, personal selling, and direct marketing tools used to convey the value to customers and establish relationships with them. This is also known as

a)

direct marketing

b)

integrated marketing

c)

promotional mix

d)

competitive marketing

40.

3. A form of advertising in which businesses directly communicate with customers rather than through a third-party medium is called…………………

a)

direct marketing

b)

integrated marketing

c)

personal selling

d)

public relations

41.

4. …………………….. represents all marketing efforts to increase sales aimed at businesses or retail customers.

a)

advertising

b)

sales promotion

c)

competitive marketing

d)

integrated marketing

42.

5. what are the types of sales promotion?

a)

coupons

b)

product samples

c)

point-of-purchase displays

d)

all of the above

43.

6. which of the following helps an organization to influence a target audience?

a)

public relations

b)

personal selling

c)

target market

d)

sales promotion

44.

7. Which is a consumer magazine that does not target a specific group of people?

a)

film magazine

b)

general editorial magazine

c)

women magazine

d)

kids magazine

45.

8. Advertising is generally a better promotional tool than sales promotion when it comes to closing a sales.

a)

TRUE

b)

FALSE

46.

9. Radio is a mass medium.

a)

TRUE

b)

FALSE

47.

10. Which main promotional tool gives the marketer the greatest level of control over the messaging?

a)

advertising

b)

direct marketing

c)

public relations

d)

sales promotion

48.

11. Which main promotional tool is the most expensive per customer contact?

a)

direct marketing

b)

advertising

c)

personal selling

d)

public relation

49.

12………………. is a complex booklet that is typically bound with a unique cover.

a)

leaflet

b)

brochure

c)

pamphlet

d)

hoarding

50.

To make your customers aware that your product exists is...

a)

Tricking

b)

Selling

c)

Promoting

d)

Telling

51.

An image on a website trying to get you to buy a product would be...

a)

Advertising

b)

Personal Selling

c)

Public Relations

d)

Sales Promotion

52.

A coupon is an example of ____________

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Sales Promotion

53.

One of the public relations tools is a...

a)

Discount

b)

Press Release

c)

Social Media Ad

d)

Commercial

54.

Which of these is NOT part of the promotional mix?

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Customer Profiles

55.

Door-to-door sales is an example of...

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Public Relations

56.

Billboards are a form of advertising

a)

True

b)

False

57.

A salesperson participates in...

a)

Advertising

b)

Personal Selling

c)

Public Relations

d)

Sales Promotion

58.

Samsung placing a picture of their newest tech product in a magazine is an example of...

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Sales Promotion

59.

A company sponsoring a charity event, such as a 5K race, would be an example of...

a)

Public Relations

b)

Advertising

c)

Sales Promotion

d)

Personal Selling

60.
Magazines, newspapers, TV commercials, etc.
a)
Public Relations
b)
Advertising
c)
Personal Selling
d)
Direct Marketing
61.
Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers.  Which aspect of the promotional mix is this?
a)
Sales Promotion
b)
Public Relations
c)
Personal Selling
d)
Advertising 
62.
You received a travel size shampoo when you purchased a large size from Target.
a)
Advertising
b)
Sales Promotion
c)
Personal Selling
d)
Direct Marketing
63.
The sales associate helped you pick out a prom dress.
a)
Personal Selling
b)
Sales Promotion
c)
Advertising
d)
Direct Marketing
64.

An image on a website trying to get you to buy a product would be...

a)

Advertising

b)

Personal Selling

c)

Public Relations

d)

Sales Promotion

65.

_________ is one-way communication

a)

Personal Selling

b)

Advertising

c)

Promoting

d)

Texting

66.

A coupon is an example of ____________

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Sales Promotion

67.

Sales Promotion is a long-term fix

a)

True

b)

False

68.

____________ is the most personal promotional tool

a)

Personal Selling

b)

Public Relations

c)

Advertising

d)

Sales Promotion

69.

One of the public relations tools is a...

a)

Discount

b)

Press Release

c)

Social Media Ad

d)

Commercial

70.

Which of these is NOT part of the promotional mix?

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Customer Profiles

71.

Door-to-door sales is an example of...

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Public Relations

72.

________ reaches large groups of audiences at a high frequency

a)

Advertising

b)

Personal Selling

c)

Sales Promotion

d)

Public Relations

73.

Billboards are a form of advertising

a)

True

b)

False

74.

A salesperson participates in...

a)

Advertising

b)

Personal Selling

c)

Public Relations

d)

Sales Promotion

75.

A(n) _______ is a thing that motivates someone to do something

a)

Ad

b)

Coupon

c)

Incentive

d)

Article

76.

Samsung placing a picture of their newest tech product in a magazine is an example of...

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Sales Promotion

77.

A company sponsoring a charity event, such as a 5K race, would be an example of...

a)

Public Relations

b)

Advertising

c)

Sales Promotion

d)

Personal Selling

78.
Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers.  Which aspect of the promotional mix is this?
a)
Sales Promotion
b)
Public Relations
c)
Personal Selling
d)
Advertising 
79.
You received a travel size shampoo when you purchased a large size from Target.
a)
Advertising
b)
Sales Promotion
c)
Personal Selling
d)
Direct Marketing
80.
The sales associate helped you pick out a prom dress.
a)
Personal Selling
b)
Sales Promotion
c)
Advertising
d)
Direct Marketing
81.

What are the elements of the promotional mix?

a)

Advertising, sales promotion, personal selling, public relations, and direct marketing

b)

Social media, website design, customer feedback, product placement

c)

Customer service, product development, market research, employee training

d)

Packaging, pricing, distribution, branding

82.

Explain the concept of advertising in the promotional mix.

a)

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services.

b)

Advertising is a method of market research

c)

Advertising is a form of direct selling to customers

d)

Advertising is a type of product display in stores

83.

How does personal selling contribute to the promotional mix?

a)

It is only effective for mass marketing

b)

It has no impact on reaching potential customers

c)

It allows direct interaction with potential customers and provides personalized information and persuasion.

d)

It is too time-consuming and inefficient

84.

Discuss the role of sales promotion in the promotional mix.

a)

Sales promotion has no impact on customer behavior

b)

Sales promotion is only effective for long-term sales

c)

Sales promotion is not a cost-effective marketing strategy

d)

Sales promotion provides incentives to customers and encourages immediate purchase.

85.

What is the significance of public relations in the promotional mix?

a)

It is primarily focused on increasing sales

b)

It helps to build and maintain a positive relationship with the public and media.

c)

It has no impact on the public perception

d)

It is only important for internal communication

86.

Explain the concept of direct marketing in the promotional mix.

a)

Direct marketing involves communicating directly with potential customers to promote products or services.

b)

Direct marketing is the process of selling products through retail stores

c)

Direct marketing involves promoting products through social media influencers

d)

Direct marketing is a form of mass advertising through TV commercials

87.

How do companies integrate the elements of the promotional mix to create an effective marketing strategy?

a)

By only focusing on personal selling

b)

By randomly selecting one element of the promotional mix

c)

By ignoring all elements of the promotional mix

d)

By combining advertising, sales promotion, public relations, direct marketing, and personal selling

88.

Discuss the impact of technology on the promotional mix.

a)

Technology has had no impact on the promotional mix

b)

Technology has greatly impacted the promotional mix.

c)

The impact of technology on the promotional mix is minimal

d)

Technology has only impacted one aspect of the promotional mix

89.

What are the key factors to consider when developing a promotional mix?

a)

Choosing random promotional tools

b)

Creating an inconsistent message

c)

Ignoring the target audience and objectives

d)

Identifying the target audience, setting clear objectives, choosing the right promotional tools, creating a consistent message, and evaluating the effectiveness of the mix.

90.

Provide examples of successful promotional mix strategies used by companies.

a)

Cold calling, door-to-door sales, telemarketing

b)

Social media influencers, celebrity endorsements, product placement

c)

Advertising, sales promotion, public relations, direct marketing, personal selling

d)

Print advertising, radio commercials, billboards

91.

What is the Promotional Mix?

a)

A combination of marketing methods.

b)

A combination of advertising and sales promotion.

c)

A combination of public relations and direct marketing.

d)

A combination of personal selling and advertising.

92.

Which element of the Promotional Mix involves paying to advertise a service or product to a high number of people at the same time?

a)

Sales Promotion

b)

Public Relations

c)

Direct Marketing

d)

Advertising

93.

What are examples of sales promotions?

a)

News conferences and press releases

b)

Ads in television and newspapers

c)

Coupons and rebates

d)

In-person promotions and catalogs

94.

Which element of the Promotional Mix communicates a company's services and image to the public?

a)

Sales Promotion

b)

Direct Marketing

c)

Advertising

d)

Public Relations

95.

What is the personal approach in the Promotional Mix that targets customers directly through in-person promotions, catalogs, e-mail, telephone calls or mail?

a)

Sales Promotion

b)

Public Relations

c)

Direct Marketing

d)

Advertising

96.

Which step is NOT part of using a Promotional Mix?

a)

Establishing the target audience

b)

Creating advertisements

c)

Using public relations

d)

Utilizing sales promotion

97.

What is one reason why a Promotional Mix is important?

a)

Improves the effectiveness of promotional campaigns

b)

Helps segment the audience

c)

Improves communication with clients

d)

Informs subscribers

98.
The promotional mix includes advertising, public relations, personal selling, direct marketing and ______________. 
a)
Sales promotion
b)
Entrepreneurship
c)
Customer service
d)
Customer relations
99.
Macy's hired four new salespeople to assist during the Christmas season.  Which aspect of the promotional mix does this describe? 
a)
Advertising
b)
Personal Selling
c)
Sales Promotion
d)
Direct Marketing
100.
Magazines, newspapers, TV commercials, etc.
a)
Public Relations
b)
Advertising
c)
Personal Selling
d)
Direct Marketing
101.
Sunshine Chinese has coupons that are sent to a specific group of customers with a Suwanee address.  What aspect of the promotional mix is this?
a)
Advertising
b)
Public Relations
c)
Direct Marketing
d)
Sales Promotion
102.

Purpose: short-term incentives to encourage people to buy a product or service.

a)
Advertising
b)
Direct Mail
c)
Sales Promotion
d)
Personal Selling
103.
Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers.  Which aspect of the promotional mix is this?
a)
Sales Promotion
b)
Public Relations
c)
Personal Selling
d)
Advertising 
104.
The local newspaper printed a review of the NGHS dance show. 
a)
Advertising 
b)
Public Relations
c)
Personal Selling
d)
Direct Mail
105.
The sales associate helped you pick out a prom dress.
a)
Personal Selling
b)
Sales Promotion
c)
Advertising
d)
Direct Marketing
106.

  • This involves paid promotions through various media channels, such as television, radio, print, and online platforms. The goal is to create brand awareness and reach a large audience.

a)

Public Relations (PR)

b)

Advertising

c)

Personal Selling

d)

Sales Promotion

e)

Direct Marketing

107.

  • This method targets specific individuals through direct communication channels, such as email, SMS, or direct mail. It aims to elicit a direct response from the consumer, making it a more personalized approach.

a)

Direct Marketing

b)

Personal Selling

c)

Advertising

d)

Sales Promotion

e)

Public Relations

108.

  • This involves direct interaction between a salesperson and a potential customer. It allows for personalized communication and relationship-building, which can be particularly effective for complex products.

a)

Sales Promotion

b)

Direct Marketing

c)

Advertising

d)

Personal Selling

e)

Public Relations (PR)

109.

This focuses on managing the public image of a company and building relationships with the audience. This can include press releases, media coverage, and community engagement efforts to foster a positive brand reputation.

a)

Sales Promotion

b)

Direct Marketing

c)

Personal Selling

d)

Public Relations (PR)

e)

Advertising

110.

  • These are short-term incentives designed to encourage immediate purchases. Examples include discounts, coupons, contests, and free samples, aimed at boosting sales and attracting new customers.

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

e)

Public Relations (PR)

111.

How much money did McDonald's spend on advertising in 2021?

(a)  

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