WorksheetsRPMC
Total questions: 13
Worksheet time: 7mins
What is a "need" in marketing terms?
A luxury item people desire
A basic requirement necessary for survival
A product created by a business
Something that can be postponed indefinitely
What is a "want" in marketing terms?
A desire for something that isn't necessary
Something required for basic survival
An automatic behavior
A government regulation
What is qualitative research?
Research based on numerical data and statistics
Research that measures how many people like a product
Research that explores opinions, feelings, and motivations
A method to calculate costs and revenue
What is quantitative research?
Research based on open-ended interviews
Research focused on personal experiences
Research that uses numerical data and measurable facts
Research that analyzes social media content
What is marketing?
Selling products at the lowest price
The process of managing supply chains
Identifying and meeting customer needs profitably
Designing the product packaging
What does SWOT analysis stand for?
Strategy, Work, Operations, Trends
Strengths, Weaknesses, Opportunities, Threats
Sales, Workflows, Objectives, Targets
Systems, Work, Offers, Tactics
What does PESTLE analysis stand for?
Political, Economic, Social, Technological, Legal, Environmental
Planning, Estimating, Selling, Trading, Leasing, Evaluation
Product, Evaluation, Sales, Timing, Logistics, Expenses
People, Ethics, Standards, Trends, Law, Economy
What is market segmentation?
Selling products in bulk
Splitting a market into distinct groups of consumers
Lowering prices to attract customers
Merging businesses to grow faster
Which of the following is NOT a type of market segmentation?
Geographic
Technical
Behavioral
Demographic
What does psychographic segmentation focus on?
Age and gender
Location and climate
Lifestyle, personality, and values
Past purchasing behavior
What does demographic segmentation focus on?
Habits and usage rate
Age, gender, income, and education
Regions and neighborhoods
Emotions and attitudes
What does geographic segmentation focus on?
Brand loyalty
Education level
Customer location like city, country, or climate
Product packaging
What does behavioral segmentation focus on?
Consumer lifestyle
Buying habits, product usage, and brand loyalty
Income and job status
Country and region
