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Week 2 marketing quiz

Total questions: 10

Worksheet time: 6mins

Name
Class
Date
1.

Why is it important for musicians to have entrepreneurial and marketing skills?

a)

So they can be come rich

b)

So they can sustain their career in diverse fields

c)

So they can get better at their playing skills

d)

so they meet new people

2.

Which of the following is important for a musician to understand the market ecosystem

a)

Understand the products

b)

Understand the consumers

c)

Understand the lifestyle of the consumers

d)

Develop the brand of the artist

3.

What are some of the reason of the success of music production

a)

The rise of music service providers

b)

More mobile devises used by younger generation

c)

Rising cost of CDs

d)

The increase cost of living

4.

As a musician, what do you have to manage

a)

Life

b)

Career development

c)

Motivation

d)

Other colleagues

5.

What is the definition of a market according to Kotler

a)

A set of all actual and potential buyers of a product

b)

An arena wherein all buyers and sellers where highly sensitive to each other's transactions and where what one did affected the other

c)

A market is some sphere or space, where certain physical and institution arrangements could be seen, and the forces of demand and supply are at work

d)

It is a space where a seller or buyer are acting in their full potential

6.

According to Kohls and & Uhl what is the definition of a market

a)

An area wherein all buyers and sellers were highly sensitive to each other's transactions, and where what one did affected the other

b)

An area were sellers and buyers will battle to the highest potential

c)

A set of all actual and potential buyers of a product

d)

A space or mall where arrangements are made to exchange ownership

7.

What is music marketing

a)

The process of making people aware of your music

b)

The process of people buy your music

c)

The process of helping your friends, friends like your music

d)

The process of publishing your music

8.

Which of the following does NOT define marketing

a)

A discipline that always follows social-economic growth and is a reflection of existing social-economic relationship

b)

A market is any such person, group or organization which has existing or potential exchange relationship

c)

It starts with customers and end with customers

d)

It is a factor that control the climate

9.

What is supply chain

a)

is the channel stretching from raw material to components of the final products

b)

Its the actual and potential rivalry a buyer can consider

c)

Its the different kinds marketing ways to promote

d)

The process of planning

10.

True or false: Push marketing is a school of thought that works to attract users towards itself instead of using disruptive methods to reach out to the users

a)

True

b)

False