WorksheetsS2 ADVERTISING
Total questions: 21
Worksheet time: 11mins
What is the primary goal of the promotion element in the marketing mix?
To reduce production costs
To inform and persuade customers to purchase products
To increase employee satisfaction
To improve product quality
What is a key advantage of TV advertising?
It is the cheapest form of advertising
It can reach a large number of potential customers
It is easy to ignore
It requires no creative input
What is a disadvantage of radio advertising?
It is more expensive than TV advertising
It is less likely to be heard by drivers
Many people zone out during commercials
It cannot target specific audiences
Which of the following is a benefit of newspaper advertising?
It uses sound and motion to attract attention
It can be easily ignored
It can target specific readerships
It is the most expensive form of advertising
Which advertising method involves sending adverts directly to email addresses or mobile numbers?
TV advertising
Radio advertising
Email or texting advertising
Print media advertising
What is a benefit of search engine advertising?
It is the most expensive form of advertising
It directly connects customers to the business's website
It cannot be targeted
It is only available to large businesses
What is a potential downside of placing adverts on popular websites or apps?
They are always expensive
They are easily ignored or missed
They cannot be targeted
They do not connect to websites
Why might a business choose to use social media advertising?
It is the most expensive form of advertising
It cannot be targeted
It reaches a global audience and is relatively cheap
It is only available to large businesses
Which advertising method is likely to be more effective if targeted at specific groups of people?
Random TV commercials
Social media advertising
General radio advertising
Unfocused newspaper adverts
Why might a business opt for outdoor advertising like billboards?
To target a global audience
To increase production costs
To avoid visual advertising
To reach a large number of people in a specific location
This ad uses
bandwagon
fear
bribery
humor
This ad uses
claim
repetition
sense appeal
repetition
This ad uses
Call to Action
humor
Fear
Celebrity Endorsement
This ad uses
testimonial
association
sense appeal
hype
Telling you what to do- "Buy Today" or "Vote Now"- removes all doubt about the next steps.
Association
Call to Action
Claim
Humor
using advertising that makes you laugh
and catch your attention.
Humor
Claim
Fear
Must-have
using words to make products seem
really exciting—such as '"amazing" and
"incredible"
Humor
Claim
Hype
Must-have
Suggesting that you must have the
product ta be happy, popular, or satisfied
Humor
Claim
Hype
Must-have
using a product to solve something you
worry about, like bad breath
Repetition
Fear
Sales and Price
Must-have
a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service
Repetition
Celebrity Endorsement
Hype
Call to Action
The next password is NIKE, type it below :-)
(a)
