WorksheetsAdvertising
Total questions: 42
Worksheet time: 22mins
A document that contains information about a person, including their interests, values and behaviors.
Financial report
Customer profile
Customer report
Personal account
__________: Describing a population in terms of personal characteristics.
Demographics
Geographics
Psychographics
Behavioristics
What are the three general categories of advertising media?
Print, Broadcast, Specialty
Print, Digital, Outdoor
Broadcast, Digital, Social Media
Print, Social Media, Digital
Print Media is written advertising.
True
False
Which of the following is a form of Print Media?
Newspapers
Television
Billboards
Radio
Which of the following is an advantage of Newspaper Advertising?
Wasted circulation
Large number of readers
Life is short
Black and White format
Consumer Magazines are read for _________
personal pleasure or interest
business updates
academic research
government policies
Businesses can easily target millennials by using...
Tik Tok
Social Media
Which of the following is a disadvantage of Newspaper Advertising?
High interest content
Target ads to certain people
Wasted circulation
Timing, timing, timing
Which of the following is a disadvantage of Magazine Advertising?
Target Market
Have a longer life span
Read slowly = More likely to be remembered
More expensive
Which of the following is a disadvantage of Direct-Mail Advertising?
Highly selective
Seen as junk mail
Wide choice of ad formats
Can use incentives
Fill in the blank: Nonstandardized outdoor advertising is used by ______ businesses and placed outside their business or other locations in the local community.
local
international
online
franchise
Which of the following best describes Standardized Outdoor Advertising?
Used by local businesses only
Placed outside the business in the local community
Used by local, regional, or national advertisers and placed along roads and highways
Only uses painted billboards
Which of the following is an advantage of Outdoor Advertising?
Restrictions
Highly visible
Limited viewing time
Unknown audience
Which of the following is NOT a disadvantage of Outdoor Advertising?
Restrictions
Limited viewing time
Highly visible
Unknown audience
Transit Advertising includes printed posters inside ______ and exterior posters on taxis and buses.
trains
restaurants
offices
airports
What is one disadvantage of broadcast media?
Always interactive
Unavailable in some areas
Only available online
Most people can't afford cable
What is one advantage of broadcast media?
Wide audience
Limited reach
High cost for consumers
Requires internet access
The average person will spend nearly 10 years watching TV and 6 years listening to the radio over a lifetime.
True
False
Broadcast media includes which of the following?
Radio
Television
Internet
All of the above
What is the most expensive form of advertising?
Broadcast media
Print media
Online advertising
Outdoor advertising
Most television advertisements are how long?
10-20 seconds
30-60 seconds
1-2 minutes
5 minutes
What is one advantage of television advertising?
It is the cheapest form of advertising
It guarantees immediate sales
Demonstrate a product’s features and benefits
It can only reach a local audience
What is one disadvantage of television advertising?
Highest production costs
Widest audience reach
Most interactive format
Easiest to measure results
What is one advantage of radio advertising?
Select audience
High production cost
Limited reach
Long preparation time
What is one disadvantage of radio advertising?
Long Preparation cosrs
High production cost
Guaranteed visual impact
Short life span
Radio advertising reaches what percentage of people over 12?
96%
75%
60%
82%
Which of the following is a type of online advertising?
Banner Ads
Television Commercials
Radio Spots
Newspaper Articles
What are cookies?
An unethical method to collect information from a customer profile
A yummy snack
small text files placed on your device to remember your preferences and give you personalized content
A tool businesses use to monitor every site that you go to.
Which of the following is NOT a type of online advertising?
Pop-Ups
Sponsored ads on social media
Magazine Subscriptions
Banner Ads
One advantage of advertising on social media is that you can ________ hits.
measure
ignore
hide
reduce
Specialty Media items are relatively inexpensive.
True
False
Which of the following is a characteristic of Specialty Media?
Expensive
Useful items with an advertiser's name
Only used online
Not useful
One disadvantage of advertising on social media is that it is seen as ________.
annoying
expensive
ineffective for targeting older generations
an invasion of privacy
Which of the following is an example of Specialty Media?
Television
Calendar
Billboard
Radio
Advertising is a (a) form of communication about goods, services, or ideas.
How does creating customer profiles benefit sports marketing strategies?
a. Helps in targeting customers efficiently
b. Increases overall budget
c. Reduces customer engagement
d. Positively impacts all types of leads
When looking at the demographics of a customer, the information will NOT include:
Culture
Age
Hobbies
Gender
Gen Z is most likely to be targeted on which of the following platforms?
Tik Tok
Linked In
Which social media platform is primarily used by females?
Tik Tok
Advertising a Broadway musical through ___________ will be the most effective.
social media
print media
broadcast media
transit advertising
True Or False: Instagram is the social media platform with the most active monthly users.
True
False
