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WorksheetsMANAGEMENT IN DIGITAL ENVIROMENT
Total questions: 85
Worksheet time: 43mins
WHAT IS THE PRIMARY ROLE OF ROUTER IN THE INTERNET
STORING WEBSITE DATA
TRANSMITING DATA BETWEEN NETWORK
HOSTING EMAIL SERVER
PROVIDING WEB HOSTING SERVICES
WHICH PROTOCOL IS COMMONLY USED FOR TRANLATING HUMAN READABLE DOMAIN NAME INTO IP ADRESSES
HTML
HTTP
DNS
TCP
WHAT TYPE OF DEVICES MANAGES THE FLOW OF DATA PACKETS BETWEEN DIFFERENT NETWORK IN THE INTERNET
MODEM
FIREWALL
ROUTER
SWITCH
WHAT DOES TCP/IP STAND FOR IN THE CONTEXT OF THE INTERNET
TRANSMISSION CONTROL PROTOCOL /INTERNET PROVIDER
TEXT COMMUNICATION PROTOCOL /INTERNET PROTOCOL
TRANSFER CONTROL PROTOCOL / INTERNET PROTOCOL
TRANSMISSION CONTROL PROGRAM / INTERNETPROVIDER
WHICH OF THE FOLLOWING IS A WIDELY USED WEB BROWSER FOR ACCESSING THE INTERNET
PDF READER
MICROSOFT WORD
GOOGLE CHROME
PHOTOSHOP
WHAT TECHNOLOGY ENABLES WIRELESS INTERNET ACCESS THROUGH CELLULAR NETWORK
ETHERNET
WHAT IS THE PRIMARY FUNCTION OF DATA CENTRES IN THE INTERNET INFRASTRUCTURE
PROVIDING WEB HOSTING SERVICES
MANAGING DOMAIN REGISTRATION
STORING AND PROCESSING DATA FOR WEBSITES AND SERVICES
TRANSMITTING EMAILS
WHICH PROTOCOL IS COMMONLY USED FOR SENDING AND RECEIVING EMAILS OVER THE INTERNET
SMTP
WHAT TERM IS USED TO DESCRIBE THE PRINCIPLE THAT INTERNET SERVICES PROVIDER SHOULD TREAT ALL DATA ON THE INTERNET EQALLY, WITHOUTDICRIMINATION OR CHARGING DIFFERENTLY BY USER OR CONTENT
NET NEURALITY
INTERNET CENORSHIP
BOARDBAND THROTTING
DIGITAL DIVIDE
WHICH ORGANIZATION IS RESPONSIBLE FOR MANAGING DOMAIN NAMES AND IP ADRESS
UNICEF
WHO
NASA
WHO DESCRIBED THE INTERNET AS GLOBAL NETWORK OF INTERCONNECTED DOCUMENTS AND OTHER RESOURCES LINKED BY HYPERLINKS AND URL
LAWRENCE LESSIG
ERIC SCHMIDT
MILTON MUELLER
TIM BERNERS LEE
WHICH AUTHOR CHARACTERIZED THE INTERNET AS AN ELECTRONIC NERVOUS SYSTEM THAT EXTENDS EVERYWHERE
TIM BERNERS LEE
BRUCE STERLING
CLAY SHRIKY
DAVID WEINBERGER
ACCORDING TO LAWRENCE LESSIG , WHAT IS INTERNET DEFINING CHARACTERISTIC?
ITS DECENTRALIZED STRUCTURE
ITS ROLE IN E-COMMERCE
ITS CAPACITY FOR MULTIEDIA
CLAY SHRIKY
WHO DESCRIBED THE INTERNET AS A GLOBAL NETWORK OF NETWORK WITHOUT A CENTRES, TECHNICALY AND INSTITUTIONALLY DECENTRALIZED
TIM BERNERS LEE
LAWRENCE LESSIG
MILTON MUELLER
NITA AMBANI
ACCORDING TO DAVID WEINBERGER WHAT MAKES THE INTERNET THE MOST HUMAN OF OUR INVENTION+
ITS VASTNESS
ITS CAPACITY FOR DATA STORAGE
ITS ABILITY TO CONNECT PEOPLE
ITS TECHNOLOGICAL COMPLEXITY
WHICH TERM REFERS TOO THE PRINCIPLE THAT INTERNET SERVICES PROVIDERS SHOULD TREAT ALL DATA ON THE INTERNET EQUALLY
WHO IS OFTEN CREDITED WITH INVENTING THE WORLD WIDE WEB WHICH TRANSFORMED THE INTERNET INTO A USER FRIENDLY PLATFORM
Myra and Akhil were discussing the nature of the internet and how it connects people around the world. They wanted to know what term Vint Cerf and Bob Kahn used to describe the internet emphasizing its decentralized and interconnected nature.
web of connections
digital highway
global communication system
network of networks
what term Vint Cerf and Bob Kahn used to describe the internet emphasizing its decentralized and interconnected nature.
web of connections
digital highway
global communication system
network of networks
WHAT IS THE PRIMARY PURPOSE OF HTML IN A WEBSITE
STYLING THE WEBSITE
CONTROLLING INTERACITY
CREATING THE STRUCTURE AND CONTENT
WHICH COMPONENTS OF A WEBSITE IS RESPONSIBLE FOR CONTROLLING THE VISUAL PRESESNTATION SUCH AS FONTS AND COLOR
WHAT TYPE OF ELEMENT IS USED FOR USER INPUTS ON A WEBSITE SUCH AS FORM OR SARCH BARS?
LINKS
IMAGES
FORM
PARGRAPH
IN THE CONTEXT OF WEBSITES WHAT DOES CMS STANDS FOR
WHO IS CREDITED WITH INVENTING THE WORLD WIDE WEB AND DEFINING IT AS A WIDE AREA FOR HYPERMEDIA INFORMATION RETRIEVAL INTIATIVE ?
HOW DOES JAKOB NIELSEN DEFINE A WEBSITE
A COLLECTION OF ELECTRINIC FILES
A DESTINATION ON THE WORLD WIDE WEB
A SET OF INTERCONNECTED DATABASES
A SOCIAL NETWORKING PLATFORM
ACCORODING TO WEBSTER DICTIONARY WHAT DOES A WEBSITE CONSISTS OF ?
A collection of world wide web pages
PHILP GREENSPUN DEFINES A WEBSITES AS A COLLECTION OF FILES ON A COMPUTER ALONG WITH THAT ?
software to view those files
WHAT WAS THE EARLIEST FORM OF DIGITA MARKETING
Email marketing
Content marketing
Search engine optimization
Social media marketing
WHICH DECADE SAW THE EMERGENCE OF SEARCH ENGINE AND THE IMPORTANCE OF[SEO] IN DIGITAL MARKETING
WHAT PLATFORM PLAYS A SIGNIFICANT ROLE IN THE RISE OF SOCIAL MEDIA MARKETING
YOUTUBE
PINTREST
ALL OF THE ABOVE
WHAT PPC STANDS FOR IN THE CONTEXT OF DIGITAL PAYMENTS ?
IN DIGITAL MARKETING WHAT STRATEGY INVOLVES CREATING HIGH QUALITY CONTENT TO ENGAGES AND ATTRACT AUDIENCE
WHEN DID MOBILE MARKETING GAIN PROMIENCE IN THE DIGITAL MARKETING LANDSCAPE ?
1980
1990
2000
2010
WHAT TYPE OF MARKETING FOCUSES ON AUTOMATING MARKETING CAMPAIGN AND CUSTOMER INTERACTION
WHICH TECHNOLOGY ALLOWS FOR THE ANALYSIS OF DATA AND THE DELIVERY OF PERSONALIZED MARKETTING EXPERIENCE
AR
AI
VR
VOICE SEARCH
VIDEO MARKETING GAINED POPULARITY WITH RISE OF WHICH PLATFORM
WHAT MARKETING STRATEGY INVOLVES COLLABRATING WITH SOCIAL MEDIA INFLUNECERS
WHAT IS DIGITAL MARKET ?
A PHYSICAL MARKETPLACE WITH A STRONG ONLINE PRESENCE
A MARKET WHERE ONLY DIGITAL PRODUCTS ARE SOLD
AN OLINE MARKETPLACES OR PLATFORM WHERE ELECTRONIC TRANSACTION OCCURS
A MARKETPLACE THAT EXCLUSIVELY SELLS VINTAGE ITEMS
WHICH OF THE FOLLOWING IS NOT A CHARACTERSTICS OF DIGITAL MARKETS
ELECTRONIC TRANSACTION
PHYSICAL INTREMEDIARIES
GLOBAL REACH
ELECTRONIC PAYMENTS
WHAT KIND OF TRANSACTION TYPICALLY PLACE IN DIGITAL MARKETING
CASH TRANSACTION
IN-PERSON TRANSCTION
ELECTRONIC TRANSACTION
BARTER TRANSACTION
WHICH OF THE FOLLOWING IS AN EXAMPLE OF A DIGITAL MARKETPLACE FOR SERVICES
WHAT ROLE DOES TECHNOLOGY PLAY IN DIGITAL MARKETS
IT HAS NO ROLE IN DIGITAL MARKETS
IT ENABLES ELECTRONIC TRANSACTION AND COMMUNICATION
IT ELIMINATES THE NEEDS FOR ONLINE REVIEW
IT RESTRICTS ACCESS TO GLOBAL CUSTOMER
WHICH TERM REFERS TO A DIGITAL MARKETS WHERE INDIVIDUALS OR BUSINESS CAN SELL PRODUCTS TO THE HIGHEST BIDDER
Marketplace
Online Auction
WHICH TERM REFERS TO A DIGITAL MARKETS WHERE INDIVIDUALS OR BUSINESS CAN SELL PRODUCTS TO THE HIGHEST BIDDER
LIMITED CUSTOMER REACH
REDUCED COMPETITION
INCREASED EFFICIENCY AND GLOBAL REACH
DECREASED RELIANCE ON TECHNOLOGY
WHICH OF THE FOLLOWING IS AN IMPORTANT FEATURE OF DIGITAL MARKETS THAT ALLOWS BUYERS TO MAKES SECURES ONLINE PAYMENTS
Electronic payment gateways
WHAT DISTINGUISHES A DIGITAL MARKET FROM A TRADITIONAL PHYSICAL MARKETS
Physical location
WHICH OF THE FOLLOWING IS AN EXAMPLE OF A DIGITAL MARKETS FOR DIGITAL PRODUCTS ?
Netflix
WHAT IS THE PRIMARY GOAL OF DIGITAL MARKETING ?
Increase website traffic
Generates leads
Raise brand awareness
All of the above
WHICH OF THE FOLLOWING IS A COMPONENTS OF DIGITAL MARKETINGS THAT INVOLVES IMPROVING A WEBSITES VISIBLITY IN SEARCH ENGINE RESULTS
WHAT TYPE OF MARKETING INVOLVES CREATING VALUABLE AND RELEVANT CONTENT TO ATTRACT AND ENGAGES THE TARGET AUDIENCE
WHICH SOCIAL MEDIA PLATFORM IS KNOWN FOR ITS FOCUS ON PROFESSIONAL NETWORKING AND IS OFTEN USED FOR B2B MARKETING
PAY PER CLICK ADVERTISING IS PRIMARILY ASSOCIATED WITH WHICH DIGITAL MARKETING PLATFORM
WHAT TYPE OF MARKETING INVOLVES PROMOTING PRODUCTS OR SERVICE THROUGH PARTNERSHIP WITH INFLUENCER OR INDIVIDUALS WITH A SIGNIFICANT ONLINE FOLLOWING
WHAT IS THE MAIN OBJECTIVE OF A CONVERSION RATE OPTIMIZATION [CRO] STRATEGY IN DIGITAL MARKETING
Increasing website traffic
Improving the user experience
Boosting social media engagement
Maximizing conversion from website visitor
WHAT TECHNOLGY IS OFTEN USED AUTOMATE EMAIL MARKETING CAMPIGN AND LEAD NURTURING IN DIGITAL MARKETING
BLOCKCHAIN
AUGMENTED REALITY
AI
WHICH METRIC IN DIGITAL MARKETING MEASURES THE PERCENTAGE OF PEOPLE WHO TAKE A DESIRED ACTION SUCH AS MAKING A PURCHASE OR FILLING OUT A FORM ?
WHAT IS THE TERM FOR TAILORING MARKETING EFFORTS FOR MOBILE DEVICES INCLUDING MOBILE RESPONSIVE WEBSITE AND MOBILE APPS?
CONTENT MARKETING
MOBILE MARKETING
SOCIAL MEDIA MARKETING
AFFILATE MARKETING
WHAT IS KEY LIMITATION OF TRADITIONAL MARKETING METHODS
LIMITED GEOGRAPHIC REACH
PRECISE AUDIENCE TARGETING
REAL TIME ENGAGEMENT
DETAILED ROI MEASUREMENT
WHICH OF THE FOLLOWING IS A COMMON CHALLENGE IN MEASURING THE {ROI} OF TRADITIONAL MARKETING CAMPAIGNS
EXTENSIVE DATA TRACKING
HIGH UPFRONT COSTS
REAL TIME ANALYTICS
LIMITED TRACKING CAPABLITIES
WHAT MAKES IT DIFFICULT FOR TRADITIONAL MARKETING TO ENGAGES WITH YOUNGER GENERATION EFFECTIVELY ?
INTERACTIVE MEDIA
PRINT ADVERTISEMENT
RADIO COMMERCIAL
AD avoidance tactics
WHY IS TRADITIONAL MARKETING OFTEN CONSIDERED LESS FLEXIBLE THAN DIGITAL MARKETING ?
CAMPAIGNS REQUIRES LONGER LEAD TIMES
CHANGES CAN BE MADE QUICKLY AND COST EFFECTIVELY
IT ALLOWS REAL TIMES ADJUSTMENTS
IT OFFERS PRECISE AUDIENCE TARGETING
WHAT IS A SIGNNIFICANT ADVANTAGES OF DIGITAL MARKETING IN TERMS OF AUDIENCE TARGETING
precision audience segments.
Broad audience targeting
Limited tracking capabilities
Print advertisement
HOW DOES DIGITAL MARKETING COMPARE TO TRADITIONAL MARKETING IN TERM OF COST EFFECTIVES
DIGITAL MARKETING IS USALLY MORE EXPENSIVE
DIGITAL MARKETING IS COST-EFFECTIVE FOR SMALLER BUDGETS
BOTH HAVE SIMILAR COST STRUCTURE
COST EFFECTIVES DEPENDS ON THE INDUSTRY
WHICH ASPECTS OF DIGITAL MARKETING ALLOWS FOR IMMDEDIATES INTERACTION ENAGAGEMENT WITH THE AUDIENCE ?
HIGH UPFRONTS COSTS
LIMITED TRACKING CAPABILITIES
REAL TIME ENGAGEMENT
GEOGRAPHIC LIMITATION
WHICH ASPECTS OF DIGITAL MARKETING ALLOWS FOR IMMDEDIATES INTERACTION ENAGAGEMENT WITH THE AUDIENCE ?
LIMITED PERSONALISATION
BROAD AUDIENCE TARGETING
HIGHLY PERSONALIZED CONTENT
PRINT ADVERTISING
WHAT IS PRIMARY ADAVNTAGES OF THE INTERNET IN DIGITAL MARKETING ?
Global reach
WHICH DIGITAL MARKETING STRATEGY USES USER DATA TO CREATE PERSONALIZED MESSAGE AND ADVERTISMENT
Targeted Advertising
WHAT ALLOW BUSINES TO TRACK USER BEHAVIOUR ON THEIR WEBSITES AND OPTIMIZE THEIR MARKETING STRATEGIES ?
Email marketing
Data analytic
WHICH MARKETING CHANNELS RELIES IN BUILDING COMMUNITIES ENGAGING WITH THE AUDIENCE AND LEVERAGING USER GENERATED CONTENT
WHAT IS THE TERM FOR SENDING PESONALIZED MESSAGES NEWSLETTERAND PROMOTIONAL OFFERS TO A LISTS OF SUBSCRIBERS
WHAT STRATEGY INVOLVES OPTIMIZING A WEBSITES AND ITS CONTENT TO IMPROVES ITS RANKING IN SEARCH ENGINE RESULTS ?
CONTENT MARKETING
EMAIL MARKETING
SOCIAL MEDIA MARKETING
SEARCH ENGINE OPTIMIZATION {SEO}
HOW DOES THE INTERNET ENABLES BUSINESSES TO ENGAGE WITH MOBILE USER EFFECTIVELY
THROUGH EMAIL MARKETING
THROUGH SOCIAL MEDIA MARKETING
THROUGH MOBILE RESPONSIVE WEBSITES AND APPS
THROUGH TRADITIONAL ADVERTISING
WHAT TYPE OF MARKETING INVOLVES TRACKING USER BEHAVIOR AND RETARGETING USERS WHO HAVE SHOWN INTEREST IN PRODUCTS OR SEERVICE
CONTENT MARKETING
EMAIL MARKETING
REMARKING AND RETARGETING
SOCIAL MEDIA MARKETING
IN DIGITAL MARKETING WHAT ROLE DATA DRIVEN INSIGHTS PLAY IN DECISION MAKING
DATA IS NOT USED IN DIGITAL MARKETING
DATA HEPLS OPTIMIZE STRATEGIES
DATA IS USED ONLY IN TRADITIONAL MARKETING
DATA IS PRIMARILY USED FOR WEBSITE DESIGN
WHAT COMPETITIVE ADVANTAGES CAN BUSINESS GAIN BY EMBRACING EFFECTIVE DIGITAL MARKETIING STRATEGIES
LOWER OPERATIONAL COST
HIGHER COST OF ADVERTISING
INCREASED VISIBLITY AND CUSTOMER ENGAGEMENT
REDUCED NEED FOR CUSTOMER SUPPORTS
WHICH TOOLS IS COMMONLY USED FOR SCHEDULING AND MANAGING SOCIAL MEDIA POSTS ACROSS MULTIPLE PLATFORM
WHICH PLATFORM OFFERS A COMPREHENSIVE SUITE OF TOOLS FOR BACKLINKS ANALYSIS, KEYWORD TRACKING, AND CONTENT RESEARCH IN THE FIELD OF SEO
WHICH TOOLS IS KNOWN FOR PROVIDING INSIGHTS INTO WEBSITES TRAFFIC USER BEHAVIOURS AND OTHER METRICS ?
WHICH EMAIL MARKETING PLATFORM IS WIDELY USED FOR SENDING NEWSLETTER AND AUTOMATING EMAIL CAMPAIGNS?
WHICH TOOLS IS USED FOR CREATING AND OPTIMIZING CONTENT FOR SEO AND ENGAGEMENT
HubSpot content marketing
WHAT IS THE PRIMARY PURPOSE OF GOOGLE ADS
SOCIAL MEDIA MANAGEMENT
CONTENT CREATION
SEARCH ENGINE OPTIMIZING {SEO}
PAY-PER-CLICKS {PPC} ADVERTISING
WHAT TYPE OF TOOLS IS GOOGLE DATA STUDIO COMMONLY USED FOR ?
Analytics and reporting
Email marketing
Content marketing
Social media management
WHICH TOOL FOCUSES ON USER DATA ENGAGEMENT AND CONVERSION ANALYTICS ?
Tableau
Google Analytics
Kissmetrics
SEMrush
WHAT IS THE PRIMARY FUNCTION OF SALESFORCE AND CONVERSION ANALYTICS
SOCIAL MEDIA MANAGEMENT
EMAIL MARKETING
CUSTOMER RELATIONSHIP MANAGEMENT
CONTENT CREATION
WHAT IS THE PRIMARY PURPOSE OF OPTIMIZELY
SOCIAL MEDIA MANAGEMENT
CONVENSION RATE OPTIMIZATION {CRO}
AFFILATE MARKETING
EMAIL MARKETING