An individual/group who buys products is a

What are the 4Ps? (Check all that apply)

anything that can be bought or sold

physical item, something you can touch

action that is done for you

concept, cause, issue, image, or philosophy that can be marketed

involves making products available to customers at convenient times and locations

the process of physically delivering goods to customers

the amount of money requested or exchanged for a product

the process of telling people about the product and the company that offers it

A retail store employee puts a pair of shoes on a customer and asks the customer if the shoe fits right.

A retailer decides to mark down the store's selection of swimsuits in August.

A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office.

A television commercial stresses the benefits of buying a new protein bar.

A company uses information from its sales records to reduce its product line by eliminating the products that did not sell well in the past two years.

A small manufacturer applies for a bank loan in order to upgrade its computer network.

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

When the tan colored M&M was removed from the standard M&M package, the Mars candy company held a contest and allowed fans to vote on the next color of M&M. Blue won the customer voting contest.

Lisa is responsible for checking in all inventory at Subway and making sure the food products get rotated and stored properly.

The rapper Eminem appears on a talk show to discuss his new album launching. They ask him to share information about the singles on the album and the creative process behind the production of the album.

Offering retail store credit cards and layaway options to customers to make it easier to purchase items.

Assessing customer needs to determine the perfect type of running shoe for the customer's upcoming half marathon.

The hot Christmas toy for children jumped in price from $35.99 to $54.99 because consumer demand increased, therefore suppliers could charge more and parents were willing to pay that to make their children happy.

Requires a company to budget for its own marketing activities and assists customers in paying for the company's products.

Process of collecting information about customer trends, and competitor products.

The process of establishing and communicating to customers the value of cost of goods and services.

Obtaining, developing, maintaining, and improving a product or product line to respond to customer needs and wants.

Any form of communication used to inform, persuade, or remind people about a business's products.

Any direct and personal communication with customers to assess and satisfy their needs and wants - involves not only satisfying customers but also anticipating their future needs.

Making decisions about where to sell the product, how it gets there, and storage for the product.

The set of moral values that guide a person's behavior

The rules for professional conduct and integrity in all areas of business.

A document that identifies the manner in which employees should behave while at work or when representing the company.

A document that dictates how business should be conducted. Also called statement of ethics.

A system to track contact information and other information for current and potential customers.

Electronic messages sent in bulk to people who did not give a company permission to e-mail them.

Behaving with sensitivity toward social, economic, and environmental issues.

The actions a business takes to further social good.

The advantage a business has due to its positive reputation

Promoting the welfare of others, usually through donating time, property, or money.

Creating and maintaining conditions under which humans and nature can coexist both now and in the future.

The reprocessing of resources so they can be used again.

A belief that a company's marketing approach should consider the benefit to and betterment of society as a whole.

Producing and promoting products using methods and practices that emphasize environmental conservation.

A type of marketing in which a for-profit business and a nonprofit organization or charity work together for mutual benefits.

Dynamic activities that focus on the customer to generate a profitable exchange is

An individual/group who buys products is a

What are the 4Ps? (Check all that apply)

anything that can be bought or sold

physical item, something you can touch

action that is done for you

concept, cause, issue, image, or philosophy that can be marketed

involves making products available to customers at convenient times and locations

the process of physically delivering goods to customers

the amount of money requested or exchanged for a product

the process of telling people about the product and the company that offers it

A retail store employee puts a pair of shoes on a customer and asks the customer if the shoe fits right.

A retailer decides to mark down the store's selection of swimsuits in August.

A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office.

A television commercial stresses the benefits of buying a new protein bar.

A company uses information from its sales records to reduce its product line by eliminating the products that did not sell well in the past two years.

A small manufacturer applies for a bank loan in order to upgrade its computer network.

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

When the tan colored M&M was removed from the standard M&M package, the Mars candy company held a contest and allowed fans to vote on the next color of M&M. Blue won the customer voting contest.

Lisa is responsible for checking in all inventory at Subway and making sure the food products get rotated and stored properly.

The rapper Eminem appears on a talk show to discuss his new album launching. They ask him to share information about the singles on the album and the creative process behind the production of the album.

Offering retail store credit cards and layaway options to customers to make it easier to purchase items.

Assessing customer needs to determine the perfect type of running shoe for the customer's upcoming half marathon.

The hot Christmas toy for children jumped in price from $35.99 to $54.99 because consumer demand increased, therefore suppliers could charge more and parents were willing to pay that to make their children happy.

Requires a company to budget for its own marketing activities and assists customers in paying for the company's products.

Process of collecting information about customer trends, and competitor products.

The process of establishing and communicating to customers the value of cost of goods and services.

Obtaining, developing, maintaining, and improving a product or product line to respond to customer needs and wants.

Any form of communication used to inform, persuade, or remind people about a business's products.

Any direct and personal communication with customers to assess and satisfy their needs and wants - involves not only satisfying customers but also anticipating their future needs.

Making decisions about where to sell the product, how it gets there, and storage for the product.

The set of moral values that guide a person's behavior

The rules for professional conduct and integrity in all areas of business.

A document that identifies the manner in which employees should behave while at work or when representing the company.

A document that dictates how business should be conducted. Also called statement of ethics.

A system to track contact information and other information for current and potential customers.

Electronic messages sent in bulk to people who did not give a company permission to e-mail them.

Behaving with sensitivity toward social, economic, and environmental issues.

The actions a business takes to further social good.

The advantage a business has due to its positive reputation

Promoting the welfare of others, usually through donating time, property, or money.

Creating and maintaining conditions under which humans and nature can coexist both now and in the future.

The reprocessing of resources so they can be used again.

A belief that a company's marketing approach should consider the benefit to and betterment of society as a whole.

Producing and promoting products using methods and practices that emphasize environmental conservation.

A type of marketing in which a for-profit business and a nonprofit organization or charity work together for mutual benefits.