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WorksheetsKINH DOANH QUỐC TẾ NHÓM 7
Total questions: 11
Worksheet time: 4mins
1.What is the main reason IKEA chooses the turnkey project model for international expansion?
A.To reduce product costs in local markets
B. To outsource product development to local firms
C. To enable faster market entry and ensure consistency
D. To gain full control over construction processes
2. How does IKEA maintain brand consistency across different countries using the turnkey model?
A. By letting each country design its own layout
B. By using different contractors for each project
C. By outsourcing operations to local franchises
D. Through centralized planning and standardized implementation
3. What are the key steps involved in executing a turnkey project at IKEA?
A. Grand opening and marketing
B. Feasibility and market research
C. Final inspection and handover
D. Store setup and equipment installation
4. How does IKEA integrate sustainability into its project management approach?
A. By outsourcing to eco-friendly design firms only
B. By building smaller stores to reduce energy use
C. By following IWAY, using renewable energy, and applying Lean principles
D. By reducing product variety to limit environmental impact
5. What were some specific adaptations IKEA made for its Hyderabad store in India?
A. Replacing furniture design with local artisanship
B. Offering only imported Scandinavian products
C. Eliminating showrooms to reduce setup time
D. Including a food court with Indian cuisine and expanding kitchen sections
6. What does IWAY stand for and why is it important in IKEA’s contractor selection process?
A. IKEA Way of responsible procurement – ensures ethical and sustainable operations
B. International Way of Auditing Yields
C. IKEA's Way to innovate warehouse automation
D. Integrated Way to Acquire Yields – enhances project ROI
7. In what ways do Agile and Lean principles improve IKEA’s project efficiency?
A. They help IKEA outsource all decision-making to contractors
B. They allow IKEA to build smaller stores faster
C. Agile enables fast adaptation and Lean reduces waste
D. They increase product diversity and reduce marketing needs
8. What recommendations were suggested to improve IKEA’s turnkey project execution in the future?
A. Reduce use of digital tools
B. Limit post-project evaluations
C. Strengthen contractor selection and use real-time project tracking
D. Avoid local adaptations to maintain brand integrity
9.What are the primary brand colors of IKEA?
A. Red and white
B. Blue and yellow
C. Green and orange
D. Black and yellow
10. In which country was IKEA founded?
A. Germany
B. Sweden
C. Denmark
D. Netherlands
11.In which year was IKEA founded?
A. 1935
B. 1943
C. 1951
D. 1960
