WorksheetsMIDTERMCOM410
Total questions: 40
Worksheet time: 30mins
What did the word magazine mean in Colonial times?
Depository
Warehouse
Both
What was the first newsmagazine?
The Niles Weekly Register
The New Yorker
Time
What era saw magazines targeted toward the everyday reader?
Penny Press era
Magazine Boom
Digital Age
What was a significant factor in the growth of magazine subscriptions between 1900 and 1945?
Better printing technology
Increased literacy
More leisure time
What are the three types of contemporary magazines?
Trade, professional, and business
Consumer, trade, and digital
Online, print, and mobile
What is controlled circulation?
Free magazines based on demographics
Paid subscriptions
Free giveaways
What is a split run in magazine publishing?
Different versions of the same issue
A type of advertising
A special edition
What is a magalogue?
A hybrid of magazine and catalogue
A type of digital magazine
A magazine for brands
What is the ad-pull policy?
Demand for advance review copy
A type of advertising
A policy for magazine distribution
What is the "bottom-line mentality"?
Profitability at all costs
What does “media multitasking” refer to?
Using several forms of media at once
Consuming media without any distractions
Using media only in social settings
What does "Acta Diurna" represent in the history of newspapers?
A novel
First digital blog
Ancient Roman public notice
What is yellow journalism?
Objective news analysis
Sensational, exaggerated journalism
Investigative journalism
What contributed to the decline of Utusan Malaysia in 2019?
Increased competition from online news
Poor management decisions
Technology change and falling readership
What is a disadvantage of newspaper convergence with the internet?
Enhanced brand loyalty
Online readers generate less income
Lower production costs
What happens when newspapers blur ads and editorial content?
Increased advertising revenue
Reader confusion and loss of journalistic mission
Improved editorial standards
What is “mise-en-scène” in film language?
The editing style used in the movie.
The audience's interpretation of the film.
What does it mean to consider a film as a "text"?
Which is a major issue raised by critics of media ownership concentration?
Increased diversity in viewpoints
Greater access to information
Threat to democracy
In which ancient civilization did books first appear in the form of papyrus scrolls?
Greece
Rome
Egypt
China
Why were early magazines limited in circulation?
They were written in Latin
They were expensive to produce and distribute
They lacked interesting content
They were banned by governments
What innovation led to the mass production of books?
The invention of the codex
The development of parchment
The printing press in the 15th century
The rise of the internet
What is one reason physical books remain popular despite the rise of e-books?
They are cheaper than digital books
They have interactive multimedia features
They offer a tactile reading experience and reduce screen fatigue
They can be updated instantly
What factor led to the decline in traditional print media?
The invention of the radio
The shift to digital formats and changing reader habits
The rise of television only
The banning of magazines
What is the correct order for the linear model of mass communication?
Sender- Channel-Receiver-Feedback
Sender-Message-Channel-Receiver
Channel-Message-Receiver-Sender
Sender-Receiver-Message- Channel
What were the first mass-marketed products in history?
Books
Magazines
Pamphlets
Newspapers
in which century did the first golden age of television take place?
XVIII
XX
XIX
XXI
What is the name of the points of light that create an image on a television?
Herzian waves
Pixels
Sound
Magnetics
Before the days of videotape, a 1950s technique for preserving television broadcasts by using a film camera to record a live TV show off a studio monitor; Developed by Zworykin.
Nipkow disk
kineticam
zooitrope
kinescope
A type of comedy series that features a recurring cast and set as well as several narrative scenes; each episode establishes a situation, complicates it, develops increasing confusion among its characters, and then resolves the complications
Sketch Comedy
Situational Comedy (Sitcom)
Dramatic Comedy
Bad Comedy
Which is NOT a component of the communication model?
Sender
Message
Receiver
Idea
What is the process of interpreting the encoded message by the receiver called?
Encoding
Decoding
Transmitting
Receiving
Who is the recipient of the message?
Speaker
Listener
Feedback
Receiver
What is communication?
The process of sharing and conveying messages or information from one person to another
The act of speaking loudly
The exchange of money between two people
The act of writing a letter
Psychological noise happens when a speaker is ill, fatigued, or hungry
True
False
Here are some examples of message, except for ...
Gestures
Sounds
Words
Events
Messages can have more than one meaning and even multi-layers of meaning
True
False
Communication to a very large audience through mediated forms
Organizational Communication
Public Communication
Mass Communication
Cultural Communication
What is the primary device Malaysians use to access news?
Smartphone
What is "pass-along readership"?
Individuals who buy the paper but don’t read it
Readers who don’t buy the paper but read it
Readers who only read headlines
