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WorksheetsObjectives of Domestic Tourism Growth Strategy
Total questions: 10
Worksheet time: 5mins
What is one of the main goals of increasing domestic tourism expenditure?
To reduce the number of trips taken
To lower the cost of tourism
To increase tourism’s contribution to the GDP
To focus only on international tourists
Which of the following can help domestic tourists spend more money? (Select all that apply)
Taking more trips
Staying longer at destinations
Spending more on average per trip
Avoiding tourist activities
The goal of increasing domestic tourist volumes includes:
Reducing the number of adult travellers
Promoting business-only trips
Converting VFR (visiting friends and relatives) trips into holiday trips
Discouraging repeat visits
How can South Africans be motivated to travel more? (Select all that apply)
Tourism advertising campaigns
Promoting a culture of holiday travel
Using TV and radio to distribute travel information
Converting interest into action
Promoting both short breaks and long vacations
What is meant by ‘seasonality’ in tourism?
Tourists only visiting beaches
Domestic travel mostly happening during school holidays
Tourists avoiding public holidays
Tourists only travelling during summer
Which marketing strategies can reduce seasonality? (Select all that apply)
Offering reduced rates and discounts
Promoting festivals and special events during off-peak times
Marketing the entire area instead of individual businesses
Advertising only during peak months
What is the goal of improving geographic spread in tourism?
Encouraging tourists to only travel within their home province
Spreading tourism benefits to all provinces
Reducing travel to underdeveloped areas
Keeping tourism in big cities only
True or False: Most domestic trips currently happen between provinces.
True
False
Which provinces currently receive and generate the most domestic trips?
Northern Cape and Limpopo
KwaZulu-Natal, Gauteng, Eastern Cape, and Western Cape
Mpumalanga and Free State
North West and Northern Cape
What is the focus of enhancing the culture of tourism among South Africans?
Making travel exclusive
Motivating those who don’t currently see a reason to travel
Promoting international destinations
Focusing only on urban populations
