WorksheetsMarket Segmentation and Customer Groups Quiz
Total questions: 10
Worksheet time: 5mins
What are socio-demographics?
The study of only the economic status of a population.
A combination of the social and demographic characteristics of a population.
Selling products to different countries.
The analysis of only the age of a population.
Why might one business traveler choose a different hotel than another?
All business travelers have identical preferences.
Business travelers may have different needs, such as location, amenities, or budget.
Hotels only offer one type of service.
Business travelers do not care about hotel quality.
What is the term for the group of people an organisation wants to sell to?
Market research
Target market
Product placement
Brand loyalty
Why do organisations need to know their target market and segments?
To decide how to market their products and make them attractive to these groups
To increase the number of employees
To reduce the quality of their products
To avoid advertising
How does market segmentation help organisations?
It helps them target products and services to specific groups
It allows them to ignore customer preferences
It encourages them to offer the same product to everyone
It reduces the need for market research
Which statement best describes the image?
This image shows a visitor attraction for younger people.
This image shows a shopping mall.
This image shows a sports stadium.
This image shows a university campus.
Which youth clubbing brand did TUI Travel run for 30 years before reinventing it in 2014?
2wentys
Scene
Club Med
Sunseekers
As a marketing manager at TUI, what is a logical next step for the 'Scene' brand?
Continue conducting market research to stay updated on customer trends
Stop offering clubbing holidays
Ignore customer feedback and stick to the original plan
Only advertise in print magazines
What is the "Pink Pound"?
The spending power of the LGBTQ+ community
A type of currency used in travel markets
A travel destination popular with tourists
A marketing campaign for gender equality
Which TUI product is best for 5 star luxury holidays with quality dining, activities, and tailor-made experiences for adults and families?
TUI Scene
Blue Sensatori
Magic Life
TUI Blue for Two
