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Worksheetsh&Tq-owihrj23i30pxki2qw,spoqwekjfiewoj,jfdjlfnjskfns23456yu75690
Total questions: 100
Worksheet time: 50mins
Which of the following describes a divisional organizational structure:
A. Perkins Pottery has creative, production, operations, and sales departments.
B. AJK Corporation has a CEO, followed by six vice presidents who manage the company's product lines.
C. Tom’s company contracts him out to take on various projects.
D. A photography business only has three employees: the photographer, assistant, and salesperson.
Mr. and Mrs. Walsh ate dinner in the hotel restaurant. Based on the following charges, calculate the amount charged to Mrs. Walsh's credit card: 2 shrimp cocktails at $12.95 each, 1 prime-rib dinner at $36.75 each, 1 order of Chicken Alfredo at $22.50 each, 2 glasses of iced tea at $2.10 each, and 1 slice of chocolate cake at $6.95 each. The sales tax rate is 6.75%, and Mrs. Walsh included a tip for the server based on 20% of the entire bill, including tax.
A. $138.26
C. $132.83
B. $128.33
D. $123.36
Which of the following is a system that focuses on preventing defective products from being created in the first place:
A. Quality control
C. Quality improvement
B. Quality assurance
D. Quality command
Under hectic conditions, front desk clerks can provide good service by
A. knowing how to organize others.
B. having good accounting skills.
C. knowing how to avoid problems.
D. staying calm during interruptions.
Opening a restaurant in New York City is more expensive than doing so in a small town in Upstate New York. This is a result of limited
A. capital goods.
B. human resources.
C. natural resources.
D. consumer goods.
Consumer spending tends to decrease when
A. an economic recession ends.
B. interest rates decrease.
C. business activities slow.
D. the inflation rate declines.
The use of technology such as video conferencing, virtual events, and email allows a business to
A. improve the richness of conversation.
B. develop diverse teams.
C. reduce privacy concerns.
D. avoid all face-to-face interactions.
Which of the following is an internal procedure that many businesses use to control cash:
A. Track dividends paid to owners
B. Monitor intangible assets
C. Give receipts to all customers
D. Evaluate projected budgets
A restaurant has $8,550.00 in credit card sales for 135 credit card transactions. The following fees are charged for each credit card transaction: $1.27 to the issuing bank, $0.10 to the card association, $0.22 to the acquiring bank, and $0.20 to payment gateway. What percentage of total credit card sales goes toward fees?
3%
1.5%
2%
3.5%
Which of these lodging services would most likely be automated using software:
A. Sales forecasting
B. Concierge
C. Room setup
D. Registration
An airline executive wants to know why sales are dropping. They are most likely to need to conduct primary research if
A. the airline has little money for research.
B. no one on their team has the information they need.
C. they have already exhausted their secondary research options.
D. they have not conducted secondary research yet.
Which of the following types of hospitality and tourism information is most likely to be found in an online database:
A. Customer reviews for a specific hotel
B. Industry market trends
C. Competitors' sales data
D. A restaurant's customer demographics
Which of the following pieces of data would be most helpful to a restaurant that wants to increase sales:
A. Twenty percent of customers pay with cash instead of credit cards.
B. Customers with reservations spend 25% more than other customers.
C. Customers with reservations tip waitstaff 8% more than other customers do.
D. Thirty percent of customers dining with small children order split plates.
Which of the following is an example of a way that a company can use descriptive statistics to make business decisions:
A. A hotel owner analyzes customer reviews to determine which manager deserves a promotion.
B. An airline determines the average number of empty seats to know whether to cancel a flight.
C. A restauranteur studies environmental reports when choosing a city for their new restaurant.
D. A travel website analyzes competitors' prices to determine its own pricing strategies.
Stella works for a cruise line, and she is recommending that the owners add another Alaskan cruise to the yearly schedule. She wants to demonstrate how sales of Alaskan cruises have risen over the past several years. What kind of chart should Stella use to demonstrate this?
Scatter
Column
Pie
Histogram
A hotel guest gives the front desk clerk a credit card to guarantee payment for a room. The clerk uses a credit authorization service to
A. make a reservation for the guest at the hotel restaurant.
B. charge the cost of the entire stay with an additional $100 for room service.
C. determine if the guest has enough available credit to pay for the room.
D. create a voucher for the guest that includes the guest's information.
Before his project begins, Walker decides that he needs to check in with his project team once a day to see what they have accomplished. Walker is
A. making changes/corrections.
B. communicating with stakeholders.
C. deciding what to monitor.
D. gathering data.
Which of the following is a primary factor that helps a business determine when it should place another order for a regularly stocked item:
A. Profit margin
B. Reorder point
C. Buyer's preferences
D. Accounts receivable
Which of the following quality-management tools helps managers determine which problems need immediate attention:
A. Pareto chart
B. House of quality matrix
C. Statistical quality control
D. Cause-and-effect diagram
Which of the following is a disadvantage associated with the addition of a higher-priced product or line to a company's product mix:
A. Success is difficult to predict.
B. It increases market risk.
C. It can damage customer goodwill.
D. Sales of established products may decline.
What type of promotional method is often effective when dealing with corporate travel departments and meeting planners?
A. Personal selling
B. Radio advertising
C. Award programs
D. Public relations
A benefit that online reservations systems have created for properties is the ability to
A. hire fewer front desk clerks.
B. communicate with guests less often.
C. rely less on the use of travel agencies for business.
D. process fewer guest reservations.
Lucia's Bistro is struggling to keep up with the dinner rush. The managers decide to offer half-off appetizers from 3-5 p.m. as a way to
A. increase its gross sales margins.
B. manage customer experience during peaks in demand.
C. improve product quality.
D. reduce the number of customers to maximize capacity.
The most common form of corruption affecting international trade is
A. bribery.
B. government involvement.
C. negotiation.
D. uncertainty avoidance.
Which of the following investments typically carries moderate risk:
A. Savings accounts
B. Collectibles
C. Certificates of deposit
D. Stocks
Which of the following is an example of a business using cash-control procedures:
A. Writing checks for payments
B. Marking all currency
C. Eliminating expense reimbursement
D. Accepting credit cards
Rita is upset with her employer because she always has to work during important holidays. This is an issue most likely associated with which type of workplace diversity?
A. Gender
B. Religion
C. Disability
D. Age
Which of the following is a source of secondary data that Angela could use to obtain information about a competitor's promotional activities:
A. Statistics in a trade publication's article about the competitor's advertising campaign
B. Focus group feedback she obtains from the competitor's former employees
C. Survey administered to competitor's customers to determine the effectiveness of its promotional activities
D. Interview conducted with the competitor's advertising agency
Which of the following is a website that is likely to provide statistical tourism information for a specific destination:
A. The local chapter of the American Marketing Association
B. The Farmer's Almanac
C. Transportation Security Administration
D. The local chamber of commerce
One of the reasons why a chain of hotels might analyze and interpret the marketing information contained in databases is to
A. survey guests.
B. compare variables.
C. tabulate findings.
D. organize products
Von is a very thorough record keeper. He always carefully files his company's bills, receipts, and cancelled checks because he knows that the company has a responsibility to prove the expenses it lists on its tax return. Von's company bears a
A. burden of proof.
B. responsibility to prove.
C. record burden.
D. tax return proof.
Which of the following company guidelines is concerned with employee safety:
A. Know what to do in case there is a fire.
B. Wear identification badges at all times.
C. Identify your department first when answering the telephone.
D. Use the employee entrance when entering or leaving the building.
What is an important consideration for many large businesses when they are selecting vendors?
A. Technological capabilities
B. Segmentation method
C. Compensation policies
D. Asset depreciation
Which of the following is a characteristic of the travel and tourism industry:
A. Organizes activities in a local community
B. Provides overnight accommodations
C. Arranges for meals for international travelers
D. Transports people to destinations away from home
Mountain View Steakhouse goes above and beyond to create an excellent dining experience for each of its guests. The steakhouse trains its wait staff to be courteous, respectful, and attentive to customers. Based on this information, delivering outstanding customer service is most likely a __________ of the restaurant.
A. primary risk
B. business strategy
C. public relations plan
D. core value
What characteristic of the hospitality and tourism product is described in the following scenario: If an airline sells 150 of 200 seats on an airplane, the airline cannot inventory the seats until the next flight and sell 250 seats.
A. Perishability
B. Seasonality
C. Standardization
D. Inseparability
When a business negotiates a contract that requires the vendor to arrange for transportation, the business is negotiating the
A. logistics.
B. premiums.
C. payments.
D. allowances.
David checked his luggage with a SkyHigh airline attendant before boarding a plane that was traveling from the Atlanta airport to the Denver airport. When he arrived at the Denver airport, David discovered that his luggage was lost. Who is liable for David's loss?
A. The Denver airport
B. The Atlanta airport
C. The SkyHigh Airline
D. The airline attendant
Which of the following is an example of a capital good:
A. A truck driver
B. Iron ore
C. A delivery truck
D. Weather conditions
Marco doesn't like to leave much to chance, so when it comes to investing his money, he knows that he wants something relatively low-risk. He decides to invest in a combination of stocks from different corporations in different industries because it is less risky than investing in just one stock. What type of investment does Marco select?
A. Money market account (MMA)
B. Savings account
C. Mutual fund
D. Bond
Angelo calculates the risk of loss, establishes premium rates, and designs policies for his company. His career is in the area of
A. accounting.
C. securities and investments.
B. insurance.
D. corporate finance.
What type of statistical data would most likely indicate that a product may be outdated?
A. Retention rate
B. Frequency rate
C. Inventory turnover rate
D. Conversion rate
Before entering a negotiation session with a potential vendor, a business should
A. determine the concessions that it is willing to make.
B. use aggressive tactics to ensure a favorable outcome.
C. summarize the negotiation progress periodically.
D. actively listen to the vendor's points of concern.
An important purpose of checking a business's advertising proofs is to
A. compare the ad with competitors' ads.
B. determine how long the ad should be run.
C. make sure the firm's name is correct.
D. select the media that will present the ad.
Every year, a well-known female talk-show host discusses a variety of products that she likes on the “favorite things” episode of her syndicated television show. This is an example of a celebrity engaging in
A. word-of-mouth marketing.
B. sponsorship activities.
C. online-advertising strategies.
D. customized communication.
An important consideration in selecting a customer evangelist for a restaurant is
A. the size of the person's social circles.
B. the person's educational background.
C. the person's work schedule.
D. the person's political affiliation
Tony owns a charter fishing boat business on the Outer Banks of North Carolina. Which of the following websites would you recommend for Tony to place a pay-per-click advertisement:
The American Marketing Association and the Canadian Marketing Association are examples of
A. focus groups.
B. trade associations.
C. support groups.
D. professional organizations.
Which of the following activities occurs during the planning phase of the website development process:
A. Designing the page layout
B. Writing easy-to-understand copy
C. Determining how to take orders
D. Ensuring compatibility of website with browsers
The Ramada Inn is a sponsor of the annual "Festival of Trees," which raises money for a local women's shelter. This is an example of
A. product mix.
B. endorsement.
C. promotion.
D. marketing mix.
The Premier Hotel inserts a coupon offering a midweek special in the local newspaper. What type of promotional activity is the hotel using?
A. Advertising
B. Public relations
C. Selling
D. Sales promotion
One of the reasons why a chain of hotels might analyze and interpret the marketing information contained in databases is to
A. survey guests.
B. compare variables.
C. tabulate findings.
D. organize products.
What is the first factor that should be considered when developing a travel and tourism package for a specific market segment?
A. Age, gender, and income of the market
B. Identity, accessibility, and durability of the market
C. Economic conditions of the destination
D. Most appropriate advertising medium
If 12 people buy a certain product once a month, 18 people buy the product twice a month, 15 people buy the product three times a month, 14 people buy the product four times a month, and 11 people buy the product five times a month, what is the mode?
18
2
5
14
Which of the following is not a behavior of an achievement-oriented person:
A. Not being satisfied with current performance
B. Taking responsibility
C. Taking big risks
D. Producing high-quality work
The formula that is generally used to measure productivity is
A. labor divided by resources.
B. outputs divided by inputs.
C. goods divided by time.
D. inputs divided by labor.
What trait is being demonstrated when employees treat customers with respect and without prejudice?
A. Honesty
B. Integrity
C. Consideration
D. Empathy
Which of the following actions are foreign hotel chains taking that most encourages bookings by travel agents in a different country:
A. Providing a website with secure online booking capabilities
B. Listing a toll-free number to call to book reservations
C. Paying commissions in the travel agents' currency
D. Renovating the hotel chain to provide the comforts and conveniences found in the home country
A community experiences an increase in food and beverage taxes. How might the tax increase impact the hospitality industry in the community?
A. The tax increase forces hotels to increase their room rates on a seasonal basis.
B. Hotel restaurants and banquet facilities generally increase the prices of their products.
C. Hotels have more unoccupied rooms because consumers have less discretionary income.
D. Most hospitality businesses are not affected by changes in taxation rates.
One of the advantages to business of collecting primary information is that this type of information is
internal
expensive
generic
accurate
Money the business owes is known as
accounts receivable
equity
assets
accounts payable
What is an advantage to using telephone interviews to collect marketing research?
It is less expensive than conducting face-to-face interviews.
Respondents usually are willing to participate in telephone interviews.
It is easy for researchers to obtain telephone numbers for the interviews.
Data gathered by telephone interviews are more credible than other survey methods.
Calculate the range if 30 customers visit a business two times a month, 45 customers visit the business three times a month, 55 customers visit the business four times a month, and 20 customers visit the business five times a month.
5
2
4
3
A current issue in the travel and tourism industry that will continue to increase in importance is
market segmentation
delayed retirement
limited destinations
inflexible schedules
If a purchasing specialist and a supplier discuss potential issues and ways to resolve them prior to making a purchase, what are the two parties doing
transforming
negotiating
bidding
forecasting
During fire emergencies, all hotel employees need to
activate the central sprinkler control system.
know emergency escape and route procedures.
check all fire extinguishers for malfunctions.
keep portable smoke detectors with them at all times.
After a party of six has finished the main course at a resort restaurant, the server brings over a tray of pastries and asks which ones they would like for dessert. This is an example of which of the following sales techniques:
follow-up
feature-benefit selling
prospecting
suggestion selling
A business sponsors the web site for a news agency. This is an example of online
hosting
advertising
selling
bonding
Adobe Illustrator and Corel Painter are examples of
desktop publishing programs.
drawing media.
Web page designers.
video software.
One way to use the concept of digital color is to prepare
accurate proofs
publicity plans
marketing programs
sales procedures
Which of the following individuals has the final responsibility for checking an advertising proof:
Advertiser
Illustrator
Engraver
Media representative
A news release about a business' establishment of a college scholarship is considered to be ______ news.
hard
local
soft
Businesses often track marketing-communications activities by monitoring
suppliers
commercials
transactions
priorities
When you determine that your customer would benefit from better quality goods than she has requested, you should then use the technique of
bait and switch
suggestion selling
trading-up
suggesting larger quantities
A hotel restaurant is offering lobster dinners for a special price of $22.99 for one week only. If a table of four orders the dinners and two customers have coupons for a 15% discount on their dinners, calculate the total cost for the table.
$91.96
$78.16
$87.26
$85.06
Zeke's manager asked him to conduct research on social-media promotional strategies and write a report detailing his recommendations for incorporating these strategies into the company's overall promotional plan. Based on his managers instructions, Zeke should organize the contents of his report in _____ order.
Deductive
Chronological
Geographical
Value
Which of the following statements have been edited properly:
Carole is developing a prodect analysis sheet.
Roger's weekly sales-volume quota are $8500.
Quantitative primary data are costly to obtain.
Frank, Gus, and Bob is taking a client out to lunch.
Johnathan feels terrible because he lost his temper and yelled at a customer today. He would love to go home and pig out on junk food to make himself feel better, but since that would be like rewarding himself for bad behavior, he's going to eat a salad for diner instead. Johnathan is practicing
the reward technique
stimulus control
extinction
empathy
What can you do to prevent identity thieves from getting your personal information?
Shred or tear up important financial documents.
Review your credit report every five years.
Pay the entire balance on credit cards monthly.
When borrowing money, insist on a fixed-rate loan.
Which of the following investments typically carries moderate risk:
Collectibles
Stock
Certificates of deposit
Savings accounts
What component of a computer system is responsible for storing information needed by software applications that are currently in use?
Random access memory
Central processing unit
Hard disk drive
Web-hosting service
Determining a project's feasibility, developing a statement of work (SoW), creating SMART objectives, and developing a project charter occur during the _____ stage of project management.
Planning
Initiation
Execution
Closure
The Roadie Car Rental Company charges $15 a day for compact cars, $25 a day for midsize cars, and $45 a day for luxury cars. What pricing strategy is Roadie using?
Even
Bundle
Loss-leader
Price lining
After a tour operator brainstorms ideas for new tours, the next step is to _____ the ideas.
Screen
Test
Implement
Develop
A resort gift shop keeps an average of 125 yellow T-shirts in stock and sells 750 yellow T-shirts a year. Calculate the stock-turnover.
5.75
6.25
5
6
Fun-Tastic Entertainment owns several amusement parks throughout the Midwestern area of the country. The company is planning to open several water parks within driving distance of its amusement parks. This is an example of a
joint venture.
corporate merger.
product positioning.
product extension.
Which of the following tools allows a business' customers to select content that they would like to receive from the business on the basis of their specific interests:
RSS feeds
Meta tags
Cookies
Style sheets
Effective online tagging involves the use of
unusual symbols.
long numerical sequences.
repetitive phrases.
key words.
Every year, a well-known female talk-show host discusses a variety of products that she likes on the "favorite things" episode of her syndicated television show. This is an example of a celebrity engaging in
customized communication.
sponsorship activities.
online-advertising strategies.
word-of-mouth marketing
Adventure Amusement Park has added links to its web site that allow users to flag and share the web-site content that they like. The users can share the content so it appears in their RSS feeds on web sites such as Digg, StumbleUpon, Facebook, and Newsvine. Others who view the users' RSS feeds may decide to visit the park's web site to obtain more information. What strategy is Adventure Amusement Park using to drive traffic to its web site?
Text blogs
Informercials
Social bookmarks
Open-source feedback
What type of special event might a city zoo hold to promote its new koala-bear exhibit?
Pre-opening party for zoo employees and members
Charter-bus tour of the zoo's property and facilities
Musical entertainment provided by employees
Free ice cream for visitors who arrive before 10:00 a.m. every Monday
Basic torts relating to businesses often involve disputes concerning
emotional stress
assaults
defamation
contracts
The dealers who are authorized by manufacturers' products are the ones who usually are negatively affected by
volume buying
personal selling
gray marketing
sale pricing
What is an effective technique for employees to use to extract relevant information from written materials?
Take notes while reading
Ask frequent questions
Develop a rough marketing
Skim through chapter titles
Which of the following is an advantage of using the divisional organizational structure:
It can create better customer experiences.
It's unpredictable in nature.
It balances conflicting organizational objectives.
It can encourage competition.
Megan is a computer sciences specialist looking for a job while the economy is experiencing a recession. She interviews for two jobs: one with a well-respected firm that has been around for 20 years, and another with a firm that in six months will open its doors for the first time. Which of the following is NOT an advantage of taking a job at the new company:
Less competition
Lower costs
Greater pressure to expand
Easier to keep employees
Self-control can help you to enjoy greater professional success by helping you to avoid
interacting with others.
remaining calm when provoked.
building a reputation.
making mistakes.
What is the "Plan B" for a group trying to reach a consensus?
The second option on the list of alternatives
The second method of decision making
The second principle of the ground rules
The second point on the list of agenda items
Interest a business earns from its bank accounts is included in which category of the income statement?
Gross sales
Net income
Assets
Revenue
Which of the following would best enable a hotel to access its business guests' ongoing behavior:
Sales records
Focus groups
Test markets
Vouchers
