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Development Communication

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Development Communication refers to:

a)

Journalistic method that supports development

b)

Fulfilling SDGs

c)

Raising the standard of common people

d)

None of the above

2.

The two step flow theory emphasizes the role of

a)

Mass Media directly influencing the audience

b)

Peer to peer communicate only

c)

Opinion Leaders in mediating media messages

d)

Social media in political campaign

3.

Who developed the diffusion of innovation theory?

a)

Paul Lazarsfeld

b)

Marshall McLuhan

c)

Ketz

d)

Everett Rogers

4.

Which group is the first to adopt an innovation ?

a)

Innovators

b)

Laggards

c)

Early Majority

d)

Early Majority

5.

What is the primary goal of community participation?

a)

To empower community members in decision making

b)

To reduce government burden

c)

To avoid community involvement

d)

To increase the role of NGOs

6.

The term "Bottom Up Approach" in community participation refers to

a)

Decision made by government

b)

Implementation without consultation

c)

Local people are initiating and driving the development program

d)

Outsiders dictation on decision making process

7.

Strategic Communications refers to

a)

Pre planned and step by step communication

b)

Communication as per needs of people

c)

Pre planned but randomly executed

d)

None of the above

8.

What is the role of local media in development communication?

a)

Ignoring rural audience

b)

Spreading foreign culture

c)

Delivering locally relevant messages

d)

Avoiding community issues

9.

Who or what is change agent?

a)

An individual that facilitates changes in others

b)

A person who resist development

c)

A government official only

d)

A communication theory

10.

In public health a change agent can be?

a)

A traditional healer only

b)

A celebrity only

c)

A media technician

d)

A health worker promoting behavior change