WorksheetsStrategic Direction, Competitive Advantage, and Foreign Trade
Total questions: 10
Worksheet time: 5mins
Quiz: Strategic Direction, Competitive Advantage, and Foreign Trade
1. What does strategic direction represent in an organization?
A. The way operational costs are reduced.
B. The analysis of customers and suppliers.
C. The process of setting long-term goals and defining the path to success.
D. Product distribution in international markets.
2. Which tools are used to analyze the external competitive environment?
A. SWOT analysis and value chain analysis.
B. PESTLE and SWOT analysis.
C. Financial indicators and inventory turnover.
D. Balanced Scorecard and internal audits.
3. According to the text, what enables a sustainable competitive advantage?
A. Charging higher prices than competitors.
B. Product standardization.
C. Cost efficiency, differentiation, or niche focus.
D. Social media advertising.
4. Which company is mentioned as an example of achieving competitive advantage through innovation and brand loyalty?
A. Amazon
B. Microsoft
C. Tesla
D. Apple
5. What does added value refer to?
A. Increasing product price above market average.
B. Offering additional features or services that enhance customer perception.
C. Reducing quality to compete on price.
D. Selling in high volumes at low prices.
6. Which example is cited in the text as a high value-added service?
A. Netflix for its movie selection.
B. Amazon Prime for fast delivery, exclusive access, and customer experience.
C. Google for its free search engine.
D. WhatsApp for its encryption.
7. Which organization sets the global rules for fair international trade?
A. IMF
B. WTO
C. UN
D. World Bank
8. What agreement regulates trade between the United States, Mexico, and Canada?
A. Mercosur
B. NAFTA
C. USMCA
D. ALBA
9. What strategy allows companies to stand out in saturated markets?
A. Downsizing.
B. Differentiation through design, quality, or customer experience.
C. Geographic expansion.
D. Aggressive advertising.
10. What legal instrument provides a uniform framework for international sales contracts?
A. ISO 9001
B. PESTLE
C. CISG (Vienna Convention)
D. Kyoto Protocol
