WorksheetsCâu hỏi về Quảng cáo Đạo đức
Total questions: 10
Worksheet time: 8mins
What does ethical advertising primarily aim to achieve?
Maximize profits through persuasion
Influence consumers at all costs
Promote honesty, fairness, and responsibility
Exploit consumer psychology
Which of the following is NOT a core ethical principle in advertising?
Truthfulness
Transparency
Manipulation
Fairness
Why is cultural sensitivity important in global advertising?
To promote Western values worldwide
To ensure legal compliance in every country
To avoid offending local customs and beliefs
To use humor effectively
What was the issue with Chevrolet’s "Nova" campaign in Latin America?
It used offensive visuals
It failed to localize the language
The product was unsafe
It was banned due to regulations
What is one key reason why ethical advertising is important?
To ensure higher profits for companies
To manipulate consumer behavior effectively
To balance influence and integrity in messaging
To avoid spending on legal fines
Which is a key ethical challenge in digital advertising today?
A. Free shipping policies
B. Use of recycled packaging
C. Algorithmic bias and data privacy
D. Posting ads on newspapers
Free shipping policies
Use of recycled packaging
Algorithmic bias and data privacy
Posting ads on newspapers
What role do organizations like FTC (US) or ASA (UK) play in advertising?
Set global price limits
Run brand promotion campaigns
Monitor and address false or unethical advertisements
Promote local tourism
What trend reflects the future of advertising ethics?
Using more paper ads
Legal compliance is enough
Ethical consumers demanding value alignment
Decreasing focus on transparency
Which is an example of unethical advertising practice?
Providing clear, evidence-based product claims
Using exaggerated promises that mislead consumers
Showing diversity in casting advertisements
Respecting customer privacy policies
Which demographic is particularly vulnerable to unethical targeting in advertising?
A. Upper-class consumers
B. Government employees
C. Children and teenagers
D. Business owners
Upper-class consumers
Government employees
Children and teenagers
Business owners
