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WorksheetsDiploma in Digital Marketing
Total questions: 50
Worksheet time: 34mins
What does the following CSS code do?
div + p {
color: red;
}
Applies red color to all <p> inside <div>
Applies red to first <p> sibling immediately after a <div>
Makes all paragraphs red
Applies to all <div>s with paragraph children
What does CTR stand for in Google Ads?
Cost to Run
Click Through Rate
Customer Target Ratio
Call To Reach
In Google Ads, what makes an ad "relevant"?
High colors used
Matches the search keywords
Has a video
Random targeting
What does a high bounce rate usually mean?
People stayed long
People left quickly
Page loaded fast
High ad quality
Display ads usually appear:
In books
On websites
On bills
In emails
Which is a video ad format?
SlideShare
Skippable ad
Image pop
PDF banner
What is retargeting?
Targeting new people
Targeting people who visited before
Sending emails
Showing static banners
What does HTML stand for?
HyperText Markup Language
Home Tool Markup Language
High Text Machine Language
Hyper Transfer Main Link
CSS is used for:
Website styling
Content writing
Email making
Data storage
Which HTML tag is used for a link?
<p>
<link>
<a>
<b>
Which tag shows an image?
<img>
<pic>
<image>
<src>
What is the correct way to apply red color in CSS?
color: red;
font-color: red;
bg-color: red;
style: red;
Canva is used for:
Coding
Designing
Typing essays
Audio mixing
Which format supports transparency in Canva?
JPG
PNG
DOC
MP3
Which Canva feature allows you to animate text?
Resize
Lock
Animate
Frame
CTR stands for _ _ _ _ _ Through Rate
(a)
Canva is mainly used for _ _ _ _ _ _ _ _ and content design.
(a)
You need a _ _ _ account to use background remover in Canva.
(a)
A _ _ _ _ _ _ is a ready-made design you can customize in Canva.
(a)
_ _ _ _ _ _ _ _ _ _ marketing includes image, video, and rich media ads.
(a)
CPV stands for Cost Per _ _ _ _.
(a)
The <h1> to <h6> tags are used to define _ _ _ _ _ _ _ _ _ levels.
(a)
The tag <ul> creates an _ _ _ _ _ _ _ _ list.
(a)
To add motion to designs, Canva provides _ _ _ _ _ _ _ _ _ effects.
(a)
What happens if your ad has a low Quality Score?
It gets more clicks
It’s shown more often
It may cost more per click
It auto-gets approved
Which one is a Google Ads campaign goal?
Website decoration
Increasing bounce
Getting more conversions
Uploading CSS files
What does a 100% bounce rate usually suggest?
Page loads twice
Tracking is missing or users leave instantly
It’s always good
Site has great design
ROAS helps track:
How many visitors bounced
Time users spent
Returns on ad spending
Referral sources
Which Google product supports video ad campaigns?
Sheets
Gmail
YouTube
Calendar
Video campaigns charge mostly on:
Likes
Views or clicks
Impressions only
Landing pages
Which is not a video campaign objective?
Awareness
Conversion
Downloads
Scheduling
Which tag is used to insert a line break?
<lb>
<break>
<br>
<hr>
What is the primary purpose of a landing page?
To host videos
To display company history
To collect leads
To entertain visitors
Which metric indicates the effectiveness of an ad campaign?
Time on site
Page views
Click Through Rate
Impressions
What is the function of A/B testing in marketing?
To create social media posts
To increase website speed
To analyze customer demographics
To compare two versions of a webpage
What is the primary benefit of using social media for marketing?
Increased website traffic
Higher email open rates
Improved customer service
All of the above
What is the purpose of a call-to-action (CTA) in advertising?
To increase brand awareness
To encourage a specific action
To provide information
To entertain the audience
The Google Ads tool used to discover keyword ideas is called Keyword _ _ _ _ _.
(a)
The _ _ _ _ _ _ _ rate shows how many users clicked after seeing your ad.Click-through
(a)
A video ad's main purpose in a brand awareness campaign is to increase _ _ _ _ _.
(a)
Cost per view (CPV) is commonly used for _ _ _ _ _ advertising.
(a)
The HTML <form> tag is used to collect _ _ _ _ from users.
(a)
Canva allows creating designs for both web and _ _ _ _ _ _.
(a)
The higher your _ _ _ _ _ _ _ Score, the lower your cost per click.
(a)
Impressions refer to how many times your ad was _ _ _ _.
(a)
Which HTML element is used to define the header of a document?
<meta>
<header>
<head>
<title>
What is the purpose of using alt text in images?
To improve SEO
To provide image descriptions for accessibility
To increase loading speed
To enhance image quality
The HTML tag <input type="text"> creates a _ _ _ _ _ _ _ field.
(a)
Inline CSS is applied directly within an HTML tag using the _ _ _ _ _ _ attribute.
(a)
The CSS property background-color changes the element’s _ _ _ _ _ _ _ _ _.
(a)
