WorksheetsPricing Strategies - NZ Contexts
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
Air New Zealand – Auckland to Queenstown flight – Price changes depending on demand, school holidays, and time of booking
a)
Cost-plus Pricing
b)
Price Skimming
c)
Dynamic Pricing
d)
Loss Leader Pricing
2.
Allbirds – Wool Runner sneakers – Sold at a higher price to reflect quality, sustainability, and brand image
a)
Penetration Pricing
b)
Premium Pricing
c)
Loss Leader Pricing
d)
Cost-plus Pricing
3.
Auckland Zoo – Entry tickets – Cheaper prices on quiet weekdays to encourage visitors during off-peak times
a)
Competitive Pricing
b)
Premium Pricing
c)
Penetration Pricing
d)
Dynamic Pricing
4.
Countdown – Milk – Sold very cheaply to bring people into the store, hoping they’ll buy other groceries too
a)
Price Skimming
b)
Discount Pricing
c)
Bundle Pricing
d)
Loss Leader Pricing
5.
Farmers – Seasonal clothing – Prices drop at the end of each season to clear stock
a)
Discount Pricing
b)
Seasonal Pricing
c)
Dynamic Pricing
d)
Penetration Pricing
6.
Fonterra – Bulk milk powder for export – Price worked out by adding a set profit margin to production costs
a)
Competitive Pricing
b)
Cost-plus Pricing
c)
Premium Pricing
d)
Discount Pricing
7.
Hell Pizza – Pizza + drink + sides combo – Cheaper to buy together than separately
a)
Competitive Pricing
b)
Loss Leader Pricing
c)
Bundle Pricing
d)
Discount Pricing
8.
Les Mills Gym – Membership – New branches open with very low prices to attract lots of members quickly
a)
Penetration Pricing
b)
Dynamic Pricing
c)
Competitive Pricing
d)
Bundle Pricing
9.
Mitre 10 – Garden tools – Big sales around spring to encourage seasonal gardening purchases
a)
Dynamic Pricing
b)
Premium Pricing
c)
Discount Pricing
d)
Penetration Pricing
10.
Pak’nSave – Weekly groceries – Prices are kept close to or below nearby supermarkets to stay competitive
a)
Dynamic Pricing
b)
Competitive Pricing
c)
Seasonal Pricing
d)
Penetration Pricing
11.
Sky TV – Sports + movies package – Bundled together for a lower total cost than buying separately
a)
Competitive Pricing
b)
Bundle Pricing
c)
Discount Pricing
d)
Penetration Pricing
12.
Spark – New iPhone – Starts at a high price for early buyers, then drops a few months later
a)
Cost-plus Pricing
b)
Premium Pricing
c)
Loss Leader Pricing
d)
Price Skimming
13.
The Warehouse – Clothing – Regular big percentage-off sales to clear stock and encourage more buying
a)
Discount Pricing
b)
Bundle Pricing
c)
Cost-plus Pricing
d)
Premium Pricing
14.
Whittaker’s – Limited edition chocolate block – Priced higher because it’s special, limited, and seen as premium quality
a)
Loss Leader Pricing
b)
Discount Pricing
c)
Premium Pricing
d)
Seasonal Pricing
15.
Z Energy – Petrol – Prices closely match nearby stations and adjust when they do
a)
Penetration Pricing
b)
Cost-plus Pricing
c)
Discount Pricing
d)
Competitive Pricing
100 %
