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WorksheetsDigital Marketing Quiz
Total questions: 10
Worksheet time: 3mins
In Google Ads, which match type shows ads for queries that include misspellings, synonyms, or related searches?
Exact Match
Phrase Match
Broad Match
Negative Match
Which of the following directly affects a website’s Domain Authority (DA) the most?
Number of paid ads
Quality & quantity of backlinks
On-page keyword stuffing
Website color theme
In SEO, the robots.txt file is used to:
Speed up website loading
Allow/disallow search engine crawlers on specific pages
Improve keyword ranking
Submit sitemaps to Google
Which metric is the most reliable for measuring the true ROI of a digital marketing campaign?
Click-through rate (CTR)
Conversion Rate
Impressions
Bounce Rate
In Google Analytics, “Direct Traffic” refers to:
Visitors who clicked on paid ads
Visitors who typed your URL directly or came via bookmarks
Visitors from search engines
Visitors from social media platforms
Which of the following is an example of Black Hat SEO?
Keyword optimization
Guest posting on niche sites
Cloaking & keyword stuffing
Adding meta description
In a social media campaign, if engagement is high but conversions are low, what does it indicate?
Wrong audience targeting
Good targeting but irrelevant content
High-quality leads
Algorithm issues
Which of the following best describes “Attribution Model” in digital marketing?
The process of assigning credit for a conversion to different touchpoints
Assigning website traffic sources to sessions
The number of times a user visits before converting
A technique to block irrelevant traffic
In Email Marketing, what does a high “hard bounce rate” indicate?
Emails are going to spam
Recipients unsubscribed
Email addresses are invalid/non-existent
Users ignored emails
Which of the following is the correct sequence of a digital marketing funnel?
Awareness → Conversion → Consideration → Loyalty
Awareness → Consideration → Conversion → Loyalty
Conversion → Awareness → Consideration → Loyalty
Consideration → Awareness → Loyalty → Conversion
