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WorksheetsGoogle Sheets Product and Growth Quiz
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
What is the first step in any data analysis process?
a)
Clean the data
b)
Visualize results
c)
Ask the right questions
d)
Build a dashboard
2.
What is the term for information collected for analysis and decision-making?
(a)
3.
Which type of analysis focuses on answering “Why did this happen?”
a)
Descriptive
b)
Diagnostic
c)
Predictive
d)
Prescriptive
4.
Which step comes after summarizing the data?
a)
Visualization
b)
Exploration
c)
Cleaning
d)
Importing
5.
What term is used to describe unusual or abnormal values in a dataset?
(a)
6.
Which KPI measures how many people take action after clicking an ad?
a)
CPM
b)
CPC
c)
ROAS
d)
CTR
7.
Which of the following are stages in the acquisition funnel?
a)
Interest
b)
Intent
c)
Delivery
d)
Purchase
8.
What does ROAS stand for?
(a)
9.
Which KPI tells you how much you spent to acquire each new customer?
a)
CAC
b)
CTR
c)
CLV
d)
CPC
10.
What kind of advertising is focused on visibility and brand recall?
a)
Performance
b)
Retargeting
c)
Brand
d)
CRM
11.
What is the formula for conversion rate?
a)
conversions ÷ sessions
b)
sessions ÷ conversions
c)
conversions × sessions
d)
total revenue ÷ users
e)
visits ÷ transactions
12.
Which KPI indicates how long a user remains a paying customer?
a)
Bounce rate
b)
Pages/session
c)
Lifetime value
d)
Retargeting rate
13.
Which metric indicates product stickiness?
a)
CTR
b)
DAU/MAU
c)
CAC
d)
CPC
14.
Which analysis type is used to investigate data without having a specific question in mind?
a)
Business intelligence
b)
Ad hoc
c)
Exploratory
d)
Visual
15.
Which metric helps measure how often users return to use a product or service?
a)
Bounce rate
b)
Retention rate
c)
Conversion rate
d)
Click-through rate
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