NEW
Font size
WorksheetsMarketing Introduction
Total questions: 10
Worksheet time: 5mins
Which sentence identifies the correct relationship between advertising and marketing?
Advertising and marketing are the same.
Advertising is one aspect of marketing.
Marketing is one aspect of advertising.
Advertising and marketing are entirely different concepts.
The process of identifying existing or potential customers as B2C or B2B customers is ____.
market identification
channel management
market targeting
product management
The plan for using product, price, place, and promotion to market a specific product or group of products is its ____.
marketing concept
marketing-information management
promotional mix
marketing mix
he four Ps of marketing include ____.
profit, product, promotion, and place
product, price, place, and promotion
price, profession, product, and place
personal, product, place, and price
Which of the following statements about marketing is not true?
Maintaining relationships with customers is a good business practice.
Marketing involves building a relationship between buyers and sellers.
It is more costly to keep a current customer than to attract a new one.
Long-term relationships result in customers who are loyal to the business.
A company's profit is the ____ during a specific time period.
total number of sales, including returns
total income earned by sales
difference between income earned and expenses incurred
amount of money the company charges for each product
Which of the following is an example of a good?
shoe
haircut
rebate
coupon
Which of the following decisions is included in promoting a product?
determining where to locate manufacturing plants and stores
how to inform people about the product and where to buy it
planning the shipping and warehousing of the product
determining whether to offer a good, service, or idea
Another name for marketing research is ____.
channel management
market planning
marketing-information management
product/service management
A clock manufacturer turns plastic, metal, and various electronics into grandfather clocks. This is an example of ____.
information utility
time utility
place utility
form utility
