WorksheetsMarket analysis
Total questions: 15
Worksheet time: 8mins
What is market size?
The number of competitors in the market
The total demand for a product or service
The price range of a product
The marketing budget of a company
What does growth potential mean?
How fast a market can develop in the future
The risks of losing market share
The average profit of a company
The total number of customers today
What word describes "the desires and requirements of customers"?
Opportunities
Threats
Customer needs
Segmentation
A new eco-friendly drink is in high demand. It is a...
Threat
Opportunity
Competitor
Market trend
Strong competition and new regulations are examples of...
Forces
Opportunities
Threats
Growth potential
What is a trend?
A competitive strategy
A direction in which the market is evolving
A customer need
A business weakness
Starbucks and Costa Coffee are...
Segments
Competitors
Opportunities
Threats
Dividing a market into groups of customers is called...
SWOT
Segmentation
PESTLE
Growth
SWOT stands for...
Strategy, Work, Options, Trends
Strengths, Weaknesses, Opportunities, Threats
Sales, Workforce, Objectives, Targets
Size, Wealth, Organization, Technology
The PESTLE analysis does NOT include...
Political
Environmental
Legal
Marketing
Which of the following is a strength in SWOT?
Strong brand reputation
New government regulations
Declining customer demand
Competitors with lower prices
Which factor belongs to PESTLE 'Technological'?
Inflation rate
Adoption of artificial intelligence
Labor laws
Social trends
A company facing high production costs has a...
Weakness
Opportunity
Threat
Growth potential
Which tool analyzes external forces such as politics, economy, and society?
SWOT
Segmentation
PESTLE
Market Size
"Young adults who buy energy drinks in nightclubs" is an example of...
Market trend
Segmentation
Growth potential
Competitive strategy
