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Marketing and Utility Quiz

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

Which utility is created when Starbucks stays open until midnight to serve customers after events?

a)

Place Utility

b)

Possession Utility

c)

Time Utility

d)

Information Utility

2.

Which function involves determining how much to charge for a new iPhone?

a)

Promotion

b)

Pricing

c)

Selling

d)

Distribution

3.

A company offers “buy now, pay later” options at checkout. Which utility is this?

a)

Time Utility

b)

Possession Utility

c)

Place Utility

d)

Form Utility

4.

A Target store displays large signs with QR codes linking to product information online. Which utility is this?

a)

Form Utility

b)

Time Utility

c)

Place Utility

d)

Information Utility

5.

When Chick-fil-A posts surveys and uses responses to improve service, which function is being used?

a)

Selling

b)

Marketing Information Management

c)

Product/Service Management

d)

Financing

6.

Selling Coca-Cola at a football stadium instead of only grocery stores adds which utility?

a)

Time

b)

Possession

c)

Place

d)

Information

7.

Which function involves advertising through TikTok and Instagram campaigns?

a)

Product/Service Management

b)

Selling

c)

Promotion

d)

Distribution

8.

When Amazon offers same-day delivery, which utility is being created?

a)

Place

b)

Possession

c)

Information

d)

Time

9.

Which function involves transporting goods from factories to retail stores?

a)

Promotion

b)

Distribution (Channel Management)

c)

Market Planning

d)

Financing

10.

A student buys a laptop and chooses to pay in monthly installments. Which utility is this?

a)

Time

b)

Place

c)

Possession

d)

Information

11.

Apple designs new AirPods with noise-cancellation features. Which utility is created?

a)

Form

b)

Place

c)

Time

d)

Possession

12.

Which function is at work when managers set goals for reaching teenage customers through Snapchat ads?

a)

Promotion

b)

Selling

c)

Market Planning

d)

Marketing Information Management

13.

Netflix updates its app with personalized recommendations. Which utility is being demonstrated?

a)

Place

b)

Information

c)

Possession

d)

Time

14.

A shoe store employee measures a customer’s foot and suggests the right size. Which function is this?

a)

Selling

b)

Distribution

c)

Promotion

d)

Financing

15.

Which function of marketing involves providing credit so customers can buy products?

a)

Promotion

b)

Financing

c)

Selling

d)

Distribution

16.

Amazon Web Services (AWS) lowers prices to compete with Microsoft Azure. Which function is shown?

a)

Selling

b)

Pricing

c)

Promotion

d)

Market Planning

17.

McDonald’s installs ordering kiosks where customers can customize meals. Which utility is this?

a)

Time

b)

Possession

c)

Form

d)

Place

18.

A car dealership advertises “zero percent financing for 36 months.” Which function is used?

a)

Promotion

b)

Financing

c)

Selling

d)

Product/Service Management

19.

Which utility is provided when Disney+ offers streaming so customers can watch from home instead of going to a theater?

a)

Place

b)

Time

c)

Possession

d)

Form

20.

A business sets up focus groups to learn why customers prefer one brand of sneaker over another. Which function is used?

a)

Distribution

b)

Selling

c)

Marketing Information Management

d)

Pricing

21.

Walmart offers a price-match guarantee against competitors. Which function is this?

a)

Selling

b)

Pricing

c)

Promotion

d)

Market Planning

22.

When a business trains employees to provide excellent customer service, which function is being strengthened?

a)

Selling

b)

Distribution

c)

Market Planning

d)

Promotion

23.

A new energy drink is reformulated to include less sugar and more electrolytes. Which utility is this?

a)

Form

b)

Place

c)

Time

d)

Possession

24.

Which function involves deciding how many products to make and where to sell them?

a)

Promotion

b)

Pricing

c)

Product/Service Management

d)

Financing

25.

A school store starts selling spirit wear online and in-person. Which utility increases for students?

a)

Possession

b)

Form

c)

Place

d)

Information