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WorksheetsCommunication Quiz
Total questions: 30
Worksheet time: 15mins
What is the main purpose of communication?
To entertain
To exchange information, ideas, and messages
To make profit
To control others
According to Lasswell’s model, which of the following is NOT one of the key questions?
Who?
Says What?
With What Price?
With What Effect?
Which model introduced the concept of ‘noise’ in communication?
Schramm’s Model
Shannon-Weaver Model
Lasswell’s Model
Berlo’s SMCR Model
Semantic noise occurs when...
Background sounds interfere
Illness or fatigue prevents focus
Words or jargon cause misunderstanding
The message is blocked by technology
Which type of communication uses images and graphics to convey ideas?
Verbal
Non-verbal
Visual
Digital
Which is NOT an importance of communication mentioned in the slides?
Building relationships
Conflict resolution
Profit maximization
Emotional expression
Which of the following is considered print media?
Radio
Newspapers
Podcasts
Television
Which media form provides both news and entertainment while shaping culture?
Media
Communication
Public Relations
Propaganda
Mass communication is best described as...
Information exchanged between two people
Messages transmitted to large segments of the population
A private dialogue between individuals
A cultural ritual
Which model highlights ‘inferential feedback’ in mass communication?
Lasswell
Schramm
Shannon-Weaver
Berlo
Which is NOT a role of media in society?
Information dissemination
Public forum
Entertainment
Private surveillance
Media’s role as a watchdog refers to...
Entertaining the public
Monitoring government and institutions
Reporting celebrity news
Promoting cultural festivals
Media can influence social behaviour through...
Shaping norms, attitudes, and perceptions
Enforcing government laws
Selling products only
Reducing cultural diversity
Which media trend dominated from the 1980s to 1998?
Broadcast media for mass audience
Cable for niche audience
Online video for individuals
Social media platforms
Which period marked the rise of online video?
1980s–1998
1999–2012
2005–present
1970s–1980s
Which political party partly owns The Star newspaper?
UMNO
MCA
PAS
PKR
Which media group owns TV3, NTV7, and Harian Metro?
Astro
Media Prima
Bernama
RTM
Which company dominates Malaysia’s pay-TV market?
RTM
Astro
Media Prima
Bernama
Which media organization is directly state-owned?
The Star
RTM
Astro
Harian Metro
Which agency provides news services to other media outlets in Malaysia?
Astro
RTM
Bernama
Media Prima
A key implication of media ownership concentration is...
Increased diversity of content
Reduced diversity and perspectives
More community participation
Equal editorial control
Which implication emphasizes biased reporting due to ownership ties?
Commercial priorities
Editorial influence and bias
Threats to democracy
Lack of technology
Which law in Malaysia limits freedom of expression?
Sedition Act 1948
Advertising Act
Communication Fairness Act
Civil Liberties Act
Defamation laws exist to protect...
Political parties
Media companies
Individuals from false statements
Businesses from competition
Responsible reporting in media should avoid...
Sensationalism
Accuracy
Objectivity
Balance
Which is NOT a traditional advertising channel?
Television
Radio
Magazines
Virtual reality
Which advertising form focuses on creating memorable consumer experiences?
Traditional media
Digital media
Experiential media
Emerging media
Which is an example of emerging media in advertising?
Radio
Billboards
Influencer marketing
Magazines
Greenwashing in PR often uses which strategy?
Transparent data reporting
Exaggerated environmental claims
Open accountability practices
Balanced messaging
Which vague term is commonly used in greenwashing?
Eco-friendly
Transparent
Verified
Evidence-based
