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WorksheetsSMS Pre-assessment Part 2
Total questions: 25
Worksheet time: 13mins
Company A currently uses a hosted social media platform managed by a third party. Joel recommends leaving that platform and adding one to their company website. What advantage does this strategy offer?
The data would be safer and the site will be more dependable.
The upgrades to the new social media platform would be more effective.
The new platform will attract more influencers and extend the audience reach.
The new platform will cost less money to create and maintain.
Carl has started an online group through his social media site for those interested in old fashion cars. When he goes to car shows, he hands out flyers that has a QR link to the online group. What stage of social community building is this?
Leverage
Cultivation
Growth
Establish
Shari has built a social online community and now she would like to attract some new members. Which of the following would be the best method to accomplish this?
Put a flashing red flag on your website with the information about your community.
Mail out postcards and hand out flyers with information about your community.
Tell people on other social media networks or sites about your community.
Send unsolicited emails to people who you know are not yet in your community.
Doug knows that the number of likes and shares a post gets on social media sites improves the search engine ranking. What are these likes and shares referred to as?
Referral marketing
Metadata
Keywords
Social Signals
Marc has been asked to present to an International Audience. He is being provided with a webcast platform to use. Which of the following best describes this presentation tool?
It is a live broadcast of a media file, such as a presentation or a video, to a large audience over the Internet.
It is a series of media files, including audio or video files, which are downloadable through web syndication.
It is a media file that is saved to the audience member's computer or other device to be watched later.
It originates from a combination of "iPod" and "broadcast" and is focused on presenting to mobile device users.
The social media team for a company that makes products for gardening and farming is creating a social media strategy that uses blogs. They are creating a list of topics, creating style guides, and recruiting employees to be authors. They plan to use summary blogs on social media with links to the lengthier blog. What benefit do they hope to achieve with this strategy?
Increase their reputation as an industry leader.
Reduce the need for influencers.
Eliminate social media campaigns.
Prove to leadership that social media has value.
What is data scraping?
A type of phishing attack that targets company data
A method of extracting data from social media sites
A method of deleting data from social media sites
An illegal way to steal data from social media site users
The IT department has reached out to the social media team regarding a cybersecurity scare last week. IT would like to put a policy in place that explains how social media will be used by the company. The policy should also cover security measures and how to escalate an urgent issue. What type of policy do they need to create?
Operational
Ethical
Acceptable use
Reputation damage
Ethan has raised a concern with his manager about confusing job roles. For instance, it appears that team members are not sure who should be moderating the social media sites. How can this be a serious issue for the company?
Negative posts about the company brand can go viral very quickly and cause sales to drop.
Potential influencers might not be identified, causing the company to miss a marketing goal.
The leadership team may dismantle the entire social media team because of their ineffectiveness.
Company employees might abuse their time on social media causing productivity to go down.
Lee will be holding interviews with leadership from each division next week. The purpose is to gather data on the social media risks from the different areas of the company. He also wants to discover any policies on social media that exist. What stage of the risk analysis process is Marvin in?
Identify threats and weaknesses
Assess and evaluate
Manage and mitigate
Monitor and revise
The leadership team has asked Sally to improve the social media risk management strategy. They feel it should include more representation from the company. How can she make this happen?
Create a governance team that includes representatives from all divisions of the company.
Create a suggestion process that allows all employees to submit concerns regarding social media.
Place computers in the cafeteria for employees to use on social media during lunch hours.
Promise one day off for the first employee from every division who posts on social media.
Tom is rewriting the ethics policy and the acceptable use policy. Which of the following should he put in the ethics policy?
The information technology and security guidelines
Guidelines that cover how employees use social media
Guidelines on how the company uses social media
The privacy policy and disclosure policy
Kristi is the social media director for a very large company. She is concerned about how the company handles social media data. She approaches the legal team for suggestions to help protect the company against this risk. What might the legal team suggest?
Revise the code of conduct and privacy policies to cover these concerns.
Only allow two people on the team to collect and access the social media data.
Ask the IT department to use a server to store all the data retrieved from social media.
Create backups of the data so that if the data is stolen the company can recover.
Marco owns a local bakery. He recently wanted to market his business on social media. He found images on the web that reflect the doughnuts, cookies and cakes he makes. He used them in posts on two social media sites. What law may he have violated?
Copyright
Trademark
Fair Use
License
Joy owns a small dog salon. She has started marketing on social media. Lately, she has lost some followers because of undetected negative comments. Her budget is tight since she lost some sales. What strategy should she use if she is going to use social media to promote her business?
Use social media monitoring software to search for specific keywords or hash tags related to her business.
Hire a social media agency to monitor her business on social media and alert her weekly to any concerns.
Hire a social media analyst to manage all social media campaigns and monitor the sites for problems.
Spend an hour in the morning and night searching social media sites for any negative comments about her business.
Lori is the social media manager. She is creating an executive report on the results of the latest social media campaign. How can she calculate the cost-per-click (CPC)?
total ($) spent/total (#) of impressions
total (#) clicks/total (#) of engagements
total ($) spent/total (#) of clicks
total (#) clicks/total (#) of impressions X 100
The social media team wants to use paid advertising along with organic posts in the next campaign. Why is this an advantage?
It allows a moderator to manage the sites better.
It costs much less than using other approaches.
It allows the company’s audience to build faster.
It becomes unnecessary to use financial metrics to measure success.
Ken is leading a team effort to create a new social media campaign for the company. Their target audience is professionals in quality-related positions. How should they select the platform to launch their campaign on?
Evaluate the audience demographics for each platform and choose one that closely matches the campaign’s target audience.
Research which platforms have the best quality reviews by social media experts and select the one with the highest reviews.
Select three platforms that collectively will reach a diverse audience so that the company’s reach grows.
Make a list of platforms that the competition uses and select one of those platforms that has the best reviews.
The leadership team is upset about the poor results from the last social media campaign. The social media director wrote in his executive report that only organic posts were used in the campaign. What can the social media team do to improve the next campaign?
Use a mix of organic and paid social advertising to reach the audience.
Use two or three posts repeatedly to improve search engine results.
Find authors to create blog articles for the campaign that attract new followers.
Lower their goals so that there is a better chance at achieving them in the next campaign.
Henry and his team want to learn more about using big data to help create social media strategies. Which of the following is a known method for analyzing this type of data?
Social analytics
Vs of big data
Key performance indicators
SWOT analysis
Peter is measuring how accurate the latest big-data dump is. Which of the following Vs of big data is he concerned with?
Volume
Variety
Velocity
Veracity
Liam has been asked to use social media data to locate potential influencers. He is to present a recommendation to the leadership team. What is the best approach for Liam to begin with?
Apply the social balance theory.
Visualize data through graphical networks.
Use data exploration strategies.
Use standalone analytic tools.
A furniture design company wants the social media team to mine social media data from the last three years. They are looking for patterns to inspire engineers on new product designs. What is the first step the team will take when they start mining?
Collect raw social media data.
Interpret and use social media data.
Look for patterns in social media data.
Transform social media data.
Kim has been asked to create metrics for their social media campaign goals. One key performance indicator (KPI) the team would like to measure is brand awareness growth. Which of the following metrics would measure this KPI?
Campaign total likes – last year’s average campaign likes
Campaign click through rates – last year’s average campaign click through rates
Campaign total revenue – last year’s average campaign revenue
Campaign conversion rate – last year’s average conversion rate
Angie has been asked to calculate the return on investment (ROI) for the last social media campaign. Which formula will she use?
(Campaign earnings – campaign costs)/campaign costs
Total # of issues resolved/total # of issues
Campaign costs/# of new followers
Campaign costs/# of new leads
