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WorksheetsE-commerce Quiz
Total questions: 70
Worksheet time: 6mins
Maria runs a small clothing business and wants to sell online. Instead of building her own website, she chooses Shopee because it already has millions of active buyers. What is this type of platform called?
Custom-built website
Online marketplace
Social media page
Physical storefront
A customer adds items to an online cart but abandons the purchase before paying. What strategy can the store use to win back this customer?
Increase product prices
Send cart reminder emails with discounts
Disable online checkout
Hide shipping fees until later
John wants to pay for his laptop on Lazada using GCash. Which type of payment method is this?
Cash on delivery
Bank transfer
Digital wallet
Cryptocurrency
A company receives complaints that its online store takes too long to load. What should they improve first?
SEO keywords
Website speed optimization
Shipping process
Employee training
A customer buys a gadget online but receives a defective unit. The company immediately replaces it and apologizes. Which e-commerce component is demonstrated?
Customer service
Logistics
Digital marketing
Supply chain
A bakery runs Facebook ads targeting mothers within 10 km of their shop. This is an example of:
Search engine optimization (SEO)
Pay-per-click advertising (PPC)
Affiliate marketing
Content marketing
A YouTube influencer promotes a skincare product and provides a discount code to her followers. What type of marketing is this?
Social commerce
Influencer marketing
PPC advertising
Direct marketing
An online gadget store creates blogs like “Top 10 Headphones in 2025” to attract customers from Google searches. This is an example of:
SEO content marketing
Affiliate advertising
Paid promotion
Logistics support
A travel agency runs Google Ads where they only pay if someone clicks on their advertisement. What type of digital marketing is this?
SEO
PPC
Social media marketing
Email marketing
A customer subscribes to a shop’s newsletter to get updates on new arrivals. Which digital marketing strategy is this?
Content marketing
Social commerce
Email marketing
Affiliate marketing
A customer orders a laptop online and receives real-time tracking updates via LBC. This feature is part of:
SEO
Order processing
Logistics and fulfillment
Digital wallet integration
An e-commerce store partners with Lalamove to deliver products faster. What does this represent?
Customer loyalty
Third-party logistics
Affiliate marketing
Social commerce
If a store promises “Same-Day Delivery” but always ships late, what aspect of e-commerce is being affected?
Data analytics
Customer service
Fulfillment reliability
Digital marketing
A company reduces shipping costs by storing goods in regional warehouses. What e-commerce strategy is being applied?
Inventory decentralization
Affiliate networking
Content creation
Social selling
A food delivery app ensures riders can deliver in less than 30 minutes during peak hours. This is an example of improving:
Supply chain management
SEO
Customer data protection
Online advertising
An online buyer checks if a website has “https://” before entering card details. What does this ensure?
SEO compliance
SSL encryption
Loyalty program
Order tracking
A company storing customer payment info must follow PCI-DSS compliance. This relates to:
Digital marketing rules
Payment security standards
Product listing rules
SEO practices
A customer reports receiving phishing emails pretending to be from Lazada. What type of attack is this?
Malware
Phishing scam
DDoS attack
SQL injection
An e-commerce site encrypts all customer transactions to prevent hackers from reading data. This is an example of:
Data analytics
SSL encryption
Affiliate marketing
Order fulfillment
A business violates customer privacy by selling their data without consent. Which principle is broken?
Transparency
Loyalty program rules
Digital advertising standards
Data protection regulation
Unlike e-commerce, a physical bookstore only serves nearby residents. This highlights:
Limited operating hours
Local market focus
Higher overhead costs
Lack of SEO
A mall requires sales staff and building rent, but an online store does not. What is this difference called?
Customer personalization
Higher overheads in traditional commerce
SEO optimization
Digital platform management
A customer prefers buying shoes in-store because they want to try them first. What advantage of traditional commerce is shown?
Global reach
Personalized customer service
Lower costs
24/7 availability
An online seller earns orders at midnight, unlike a mall store that closes at 9 PM. This is due to:
Limited market reach
Digital marketing
24/7 availability of e-commerce
Personalized assistance
Which of the following is a key advantage of e-commerce over traditional commerce?
Lower personalization
Higher overhead costs
Global reach
Limited availability
Booking flights and hotels through Booking.com is an example of:
Financial services
Travel and hospitality e-commerce
Healthcare e-commerce
Social commerce
Using Netflix to stream movies is an example of:
Traditional commerce
Entertainment and media e-commerce
Travel e-commerce
Retail commerce
A company buys wholesale raw materials online via Alibaba. What model is this?
B2C
B2B
C2C
P2P
A patient orders prescription medicine from an online pharmacy. What e-commerce field is this?
Healthcare and pharmaceuticals
Digital services
Retail goods
Travel services
A student enrolls in an online course on Coursera. This is an example of:
Travel commerce
Education and e-learning
Social commerce
Entertainment
Customers use Face ID to confirm online payments. This is an example of:
Augmented reality
Biometric authentication
Affiliate marketing
Social commerce
A shoe store app allows users to try shoes virtually using AR before purchase. What innovation is this?
Blockchain
Augmented reality (AR)
Artificial intelligence (AI)
Voice commerce
A chatbot answering customer questions 24/7 is an application of:
SEO
Artificial Intelligence
Affiliate marketing
Blockchain
Customers buy products by saying, “Alexa, order toothpaste.” What is this called?
Blockchain
Voice commerce
Influencer marketing
Biometric payment
A company uses blockchain to secure its supply chain, ensuring no fake products are delivered. What is this an example of?
Affiliate marketing
Digital wallet
Transparency through blockchain
SEO optimization
An online store rewards loyal customers with points for every purchase. This is a:
Affiliate program
Customer loyalty program
Logistics strategy
Social commerce
A brand asks for customer feedback through an email survey after delivery. This relates to:
SEO
CRM strategy
Blockchain security
Affiliate marketing
Amazon suggests products based on a buyer’s past purchases. This is an example of:
Personalized recommendation using AI
Traditional marketing
Manual customer service
Offline data analysis
A business quickly responds to customer queries via live chat support. This demonstrates:
Logistics
Customer relationship management
Traditional commerce
Data analytics
When a company studies customer data to predict buying habits, it is using:
Blockchain
Data analytics
SEO
Affiliate programs
A buyer prefers Cash on Delivery (COD) because they don’t trust online payments. This shows a limitation in:
Logistics
Customer trust in security
Data analytics
SEO
A seller on Facebook Marketplace sells their old laptop directly to another user. What model is this?
B2C
C2C
B2B
P2P lending
A store hires influencers to promote products on TikTok. This is an example of:
Digital advertising
SEO
Traditional marketing
Telemarketing
A business is fined for not following data privacy laws in online marketing. This relates to:
Logistics compliance
Legal and regulatory compliance
Affiliate partnerships
Customer loyalty
Foodpanda’s success relies heavily on real-time order tracking and fast delivery. This belongs to:
Logistics and fulfillment
Digital advertising
Security compliance
SEO
A student sells handmade crafts on Etsy to global buyers. Which advantage of e-commerce is shown?
Local market only
Global reach
Limited availability
Higher overheads
A company uses Instagram Shop where customers can buy products without leaving the app. What is this?
Traditional commerce
Social commerce
Digital wallet
Voice commerce
An online bank uses two-factor authentication (2FA) to secure transactions. This belongs to:
Customer service
Payment security
SEO marketing
Logistics
A website publishes fake reviews to trick customers. What e-commerce issue is this?
Customer loyalty
Lack of trust and ethics
SEO optimization
Social commerce
During a sale, Lazada’s website crashes due to high traffic. What challenge is this?
Customer service
Technical infrastructure scalability
Affiliate marketing
Traditional commerce
Which of the following is a form of digital marketing that involves advertisers paying each time their ad is clicked?
Influencer marketing
Pay-per-click advertising (PPC)
Email marketing
SEO content marketing
What is the main purpose of SSL encryption in e-commerce?
To increase website speed
To secure data transmission
To improve product listings
To manage inventory
Which logistics strategy involves using external companies to handle distribution and delivery?
Inventory decentralization
Third-party logistics
Supply chain management
Fulfillment reliability
How does e-commerce differ from traditional commerce in terms of availability?
E-commerce is only available during business hours
Traditional commerce offers 24/7 availability
E-commerce offers 24/7 availability
Both are available 24/7
Which application of e-commerce is most relevant for the healthcare industry?
B2B
Healthcare and pharmaceuticals
Education and e-learning
Entertainment and media e-commerce
Which technology is commonly used in e-commerce for secure user identification?
Voice commerce
Biometric authentication
Artificial Intelligence
Augmented reality (AR)
A company wants to decentralize its inventory to improve delivery speed. Which logistics concept are they applying?
Inventory decentralization
Third-party logistics
Fulfillment reliability
Supply chain management
If a business wants to reach customers globally, which advantage of e-commerce should it leverage?
Local market focus
Personalized customer service
Global reach
Higher overheads
Which of the following is an example of using Artificial Intelligence in e-commerce?
Managing payment security standards
Recommending products based on user behavior
Decentralizing inventory
Providing travel e-commerce services
A customer receives an email asking for their password and credit card information. What type of security threat is this?
SSL encryption
Phishing scam
Data protection regulation
Cybersecurity measures
Which of the following is a key component of Customer Relationship Management (CRM)?
Supply chain optimization
Customer loyalty program
Inventory management
Product design
What does CRM strategy primarily focus on?
Increasing production efficiency
Managing customer relationships
Reducing transportation costs
Enhancing product quality
Which technology is commonly used for personalized recommendations in CRM?
Blockchain
Artificial Intelligence (AI)
Virtual Reality
Internet of Things (IoT)
Data analytics in CRM is mainly used for:
Predicting weather patterns
Understanding customer behavior
Designing new products
Managing employee schedules
In a business context, what does C2C stand for?
Customer to Company
Consumer to Consumer
Company to Customer
Corporate to Corporate
Why is payment security important in digital commerce?
To increase website traffic
To protect customer financial information
To improve product design
To reduce advertising costs
Which scenario is most likely to involve legal and regulatory compliance?
Social media marketing
International business transactions
Customer feedback collection
Product packaging design
A company wants to expand its services to multiple countries. Which scenario does this represent?
Payment security
Global reach
Logistics and fulfillment
Lack of trust and ethics
How can a business address the issue of lack of trust and ethics among its customers?
By offering discounts
By improving transparency and ethical practices
By increasing advertising
By reducing product prices
A company is struggling to handle increased website traffic and transactions. What challenge are they facing?
Social commerce
Technical infrastructure scalability
Customer loyalty program
Legal compliance
