WorksheetsGoogle Analytics 4 Study Deck
Total questions: 20
Worksheet time: 10mins
What is Anomaly Detection?
Highlights unexpected spikes/drops in metrics.
Identifies patterns in large datasets.
Improves data accuracy through validation.
Removes outliers from data sets.
What are Breakdowns in a report?
Adding another dimension to a report (e.g., breaking device type down by country).
Summarizing the main findings of the report.
Providing a list of all data sources used in the report.
Creating a visual representation of the data.
Which scope should be used for membership status in a rewards program?
User scope.
Admin scope.
Guest scope.
System scope.
Which exploration helps visualize step-by-step user progression and drop-offs?
Path Analysis
Funnel Exploration
User Journey Mapping
Cohort Analysis
What is Data Import?
Uploading external data (like cost or product metadata) into GA.
Downloading data from GA to external sources.
Analyzing data within GA without external input.
Storing data in a local database for future use.
What is a Property in GA4?
A type of user account in GA4.
The container in GA4 where all data streams live.
A report that shows user demographics.
A setting that controls data retention.
What is an Event in GA4?
A type of user account
Any user interaction tracked (e.g., page_view, purchase).
A report generated by Google Analytics
A setting for data retention
What is a Key Event (Conversion)?
An event you’ve marked as valuable, like purchases or sign-ups.
Any event that occurs on a website.
A random event that has no significance.
An event that is only tracked for analytics purposes.
What is a Data Stream?
A source of data (Web, iOS, Android) feeding into a property.
A method of data encryption for secure transmission.
A type of database used for storing large datasets.
A protocol for transferring files over the internet.
What is an Account?
A financial record for transactions.
The top-level container in GA, holding one or more properties.
A type of user profile in social media.
A method of tracking expenses.
What does the Data Retention Period setting control?
How long user-level/event-level data is stored.
The frequency of data backups.
The duration of user sessions.
The amount of data collected per user.
What’s the difference between User Acquisition and Traffic Acquisition Reports?
User Acquisition refers to the total number of users acquired over time, while Traffic Acquisition refers to the number of sessions generated.
User Acquisition is the first campaign/source/medium a user came from, while Traffic Acquisition is the campaign/source/medium for the session.
User Acquisition focuses on organic traffic, while Traffic Acquisition focuses on paid traffic.
User Acquisition measures user engagement, while Traffic Acquisition measures user retention.
What are Modeled Conversions?
Machine learning fills in conversions that can’t be directly observed.
A method for directly measuring all conversions.
A technique used to eliminate data noise.
A process for visualizing conversion rates.
What are Subproperties?
Filtered subsets of a parent property (e.g., only Europe).
Properties that are not related to any parent property.
General categories of properties without specific filters.
A type of property that includes all regions.
What is Consent Mode?
Adjusts tracking based on user consent choices.
Increases website loading speed.
Tracks user behavior without consent.
Provides users with a consent form.
Which exploration shows overlap between segments?
Segment Overlap
Segment Intersection
Segment Union
Segment Divergence
What is the Data API?
Pulling GA data into dashboards/BI tools.
Storing data in a cloud database.
Creating machine learning models.
Visualizing data in real-time.
Which report shows behavior on product detail pages by device type?
Pages and Screens Report.
User Engagement Report.
Device Performance Report.
Traffic Sources Report.
Which report shows revenue/e-commerce?
Monetization Report
Sales Analysis Report
Traffic Overview Report
Customer Insights Report
What is a Dimension?
A descriptive attribute (e.g., device type, source/medium).
A numerical measurement used for calculations.
A type of data storage format.
A method for data encryption.
