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WorksheetsBCG and Ansoff Matrix Quiz
Total questions: 7
Worksheet time: 4mins
Apple’s Vision Pro is currently placed as a Question Mark. If Apple invests heavily in marketing and VR adoption increases worldwide, the product could shift to:
Dog → Cash Cow
Question Mark → Star
Cash Cow → Dog
Star → Question Mark
Coca-Cola earns huge profits from Coca-Cola Classic but struggles with its Smartwater brand. In BCG terms, Coca-Cola Classic is a Cash Cow, while Smartwater is more likely to be a:
Star – high growth, high market share
Dog – low growth, low share
Question Mark – high growth, low share
Cash Cow – low growth, high share
Korzinka (Uzbekistan’s supermarket chain) decides to launch a new mobile banking service for its customers. According to Ansoff’s Matrix, which strategy is this and why is it high-risk?
Market Penetration – because they target existing customers with discounts
Diversification – because it’s a new product in a completely new industry
Market Development – because they expand into a new city in Uzbekistan
Product Development – because it’s an improved service for existing customers
Netflix in Uzbekistan currently has low market share in a high-growth market → Question Mark. Which Ansoff strategy would best help it become a Star?
Market Penetration – reduce subscription prices for students
Product Development – produce Uzbek-language original shows
Diversification – open Netflix-branded cinemas
Market Development – expand to rural villages
Samsung’s smartphone division is a Star, while its home appliances division is a Cash Cow. If Samsung wants to sustain long-term growth, which combination of BCG + Ansoff moves makes the most sense?
Use Cash Cow profits to fund R&D for smartphones (Star → Product Development)
Reduce investment in smartphones and focus only on appliances
Push smartphones into declining markets (Star → Dog)
Invest in appliances to move them into the Star quadrant
If Shein launches a new product line of AI-personalized fashion for the same global customer base, while H&M aggressively reduces prices in the same markets, which two Ansoff strategies are happening simultaneously (one for Shein, one for H&M)?
Shein = Product Development; H&M = Market Penetration
Shein = Diversification; H&M = Product Development
Shein = Market Development; H&M = Diversification
Shein = Market Penetration; H&M = Market Development
Why might a company with many Dogs and few Stars face long-term sustainability issues, and what Ansoff strategy might be required to fix this imbalance?
Dogs consume resources without growth; Market Development could introduce existing products to new markets
Dogs generate cash but have low growth; Product Development could revive them
Dogs provide stability but low profits; Market Penetration could increase share
Dogs drain profits while Stars fund growth; Diversification could bring in fresh revenue streams
