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WorksheetsMeta Ads Manager Quiz
Total questions: 50
Worksheet time: 25mins
What is Meta Ads Manager used for?
Photo editing
Creating and managing ads
Chatting with friends
Making posts
Meta Ads Manager is a tool of which company?
Microsoft
Meta
Apple
Through Meta Ads Manager, you can run ads on:
Only Facebook
Facebook and Instagram
Only Instagram
YouTube
How many main levels does Ads Manager have?
2
3
4
5
What is the main purpose of Meta Ads Manager?
Editing videos
Managing ad campaigns
Designing websites
Chatting
What is decided at the Campaign level?
Target audience
Objective (Goal)
Budget
Ad image
What is done at the Ad Set level?
Choose audience, budget, and placement
Create creative design
Edit profile
Post on page
What is the Ad level used for?
Writing ad content and design
Setting budget
Selecting goal
Creating audience
What does a campaign represent?
A single post
A marketing goal
A product
A page name
What is the focus of the Ad level?
Data analysis
Creativity and visuals
Payment setup
Page management
What is the purpose of the “Traffic” objective?
To drive visitors to a website
To get likes
To collect leads
To increase followers
The “Engagement” objective helps to get:
Likes, comments, and shares
Website traffic
Form submissions
Video downloads
The “Leads” objective is used when you want:
People to fill a form
Website visits
More likes
To post videos
The “Sales” objective focuses on:
Selling products
Getting followers
Building awareness
Posting stories
The goal of a “Brand Awareness” campaign is to:
Make direct sales
Tell people about your brand
Get website traffic
Collect forms
Audience targeting happens at which level?
Campaign
Ad Set
Ad
Profile
Location targeting is set at:
Campaign level
Ad Set level
Ad level
Page level
Age and gender targeting are set at:
Ad level
Campaign level
Ad Set level
Business Suite
What is a “Lookalike Audience”?
People with similar interests to your existing customers
Duplicate accounts
Your followers
Random audience
What is a “Custom Audience” used for?
Targeting new people
Retargeting existing customers or visitors
Testing designs
Creating campaigns
Placements are chosen at which level?
Ad Set
Ad
Campaign
Business Suite
What does “Automatic Placement” mean?
You manually choose where ads appear
Meta automatically decides where ads perform best
Ad will only show on Instagram
Ad will not run
What is “Manual Placement”?
You select where the ad should appear
Meta selects automatically
It’s a test ad
It changes your budget
If you want your ad to appear only on Instagram Stories, you should:
Choose Manual Placement
Choose Automatic Placement
Edit Ad Level
Select Traffic Objective
Messenger placement is connected to:
TikTok
Budget is set at which level?
Ad
Campaign
Ad Set
Profile
What does “Daily Budget” mean?
Monthly spending limit
Amount spent per day
Lifetime total
Payment per click
“Lifetime Budget” means:
Fixed total for the entire campaign duration
Daily limit
Payment per post
Unlimited spending
Ad schedule is set at which level?
Campaign
Ad Set
Ad
Business Suite
To run your ad only on weekends, you should:
Use Ad Schedule
Increase budget
Change placement
Add new ad set
Ad creative is designed at which level?
Campaign
Ad Set
Ad
Profile
Which is an example of a “Call to Action (CTA)”?
Shop Now
Hashtag
Emoji
Text post
The most important part of an ad creative is:
Headline and Visual
Font type
Date
Ad ID
A good ad should have:
A clear message and attractive design
Long paragraphs
Plain text only
No images
“Primary Text” means:
The main caption of the ad
The headline
The CTA button
The post link
Where can you check ad performance results?
Page Insights
Meta Ads Manager Dashboard
Instagram Profile
“Reach” means:
Number of people who saw the ad
Number of people who clicked
Number of sales made
Total budget
“Impressions” mean:
Total times the ad was shown
Total comments
Number of new followers
Ad approval rate
“CTR” (Click Through Rate) shows:
Percentage of people who clicked vs saw the ad
Number of followers
Likes per post
Total spending
A “Conversion” means:
User completed a desired action (buy, sign up, etc.)
Ad was rejected
Ad was paused
Budget was used
What is “A/B Testing” used for?
Comparing two versions of ads
Testing a website
Checking followers
Approving ad copy
What happens during the “Ad Review” process?
Meta checks if the ad follows policies
Ad is deleted
Budget resets
Ad auto-runs
The most common reason for ad rejection is:
Policy violation
Too much budget
Low likes
Repeated text
“Ad Frequency” tells you:
How many times a user saw your ad
Number of comments
Total conversions
Total reach
“Ad Delivery” status means:
Whether the ad is active, pending, or completed
Product delivery
Payment process
Post sharing
What do you need to run ads on Meta?
Facebook profile
Business page
Payment method
All of the above
A Business Page is required to:
Run ads
Add friends
Play games
Chat privately
Where do you add a payment method?
Billing section in Ads Manager
Ad Creative
Page Settings
Business Profile
If ad status shows “Active”, it means:
Ad is running
Ad is rejected
Ad is paused
Ad is under review
What is the main use of “Meta Pixel”?
Track website visitors and actions
Create ad copy
Increase page likes
Manage payments
