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CHAPTER 8 : PLACE

Total questions: 80

Worksheet time: 40mins

Name
Class
Date
1.

A ________ is made up of a company, its suppliers, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system.

a)

value delivery network

b)

manufacturing chain

c)

marketing intermediary

d)

disintermediation system

e)

distribution center

2.

________ is a set of interdependent organizations that help make a product or service of a company available for use by consumers or business users.

a)

A raw materials supplier

b)

A backward integration chain

c)

A marketing channel

d)

A research and development channel

e)

An upstream channel

3.

Producers use marketing intermediaries because they ________.

a)

form a part of the company's direct channel

b)

create greater efficiency in making goods available to target markets

c)

provide technical expertise for faster production

d)

monitor day-to-day activities during production

e)

supply inexpensive raw materials for manufacturing products

4.

Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) ________ channel to distribute their offerings.

a)

functional

b)

indirect

c)

direct

d)

layered

e)

behavioral

5.

All the institutions in a channel are connected by several types of flows. When a retailer conveys to a wholesaler that a new line of hip-hop clothing is not selling, this is an example of ________.

a)

promotion flow

b)

payment flow

c)

information flow

d)

flow of ownership

e)

physical flow

6.

In which of the following situations is a producer guaranteed full control over product sales?

a)

a direct marketing channel

b)

a corporate marketing channel

c)

a horizontal marketing system

d)

a contractual distribution channel

e)

an administered marketing system

7.

Using ________, a company uses one or more levels of intermediaries to help bring its products to final buyers. Examples: most of the things you buy—everything from toothpaste to cameras to cars.

a)

social media

b)

wholesaler marketing channels

c)

retailer marketing systems

d)

direct marketing channels

e)

indirect marketing channels

8.

A(n) ________ is considered a marketing intermediary.

a)

advertiser

b)

customer

c)

wholesaler

d)

producer

e)

manufacturer

9.

Which of the following is an example of a horizontal conflict in a distribution channel?

a)

a Ford car dealer complaining that another Ford dealer is underpricing the same models

b)

a Nike shoe dealer complaining that the shoes provided to the dealer are defective

c)

a Walmart executive complaining to a Pepsi executive for not replenishing stocks on time

d)

a Gucci executive complaining to Gucci's suppliers of delays in shipping consignments

e)

a FedEx agent complaining that a DHL agent is cutting off his business

10.

Vertical conflicts in distribution channels are conflicts that occur between ________.

a)

different levels of the same channel

b)

same levels in the same channel

c)

different levels of different channels

d)

same levels of different channels

e)

retailers and customers

11.

A ________ consists of producers, wholesalers, and retailers acting as a unified system. The system can be dominated by any one of the interdependent members.

a)

vertical marketing system

b)

lateral marketing system

c)

horizontal distribution channel

d)

direct marketing system

e)

conventional distribution channel

12.

More than 80 percent of McDonald's restaurants worldwide are owned and operated by franchisees. This illustrates a(n) ________ marketing system.

a)

administered VMS

b)

contractual VMS

c)

corporate vertical

d)

direct

e)

horizontal

13.

In a(n) _______ marketing system, leadership over production and distribution is assumed through the size and power of one or a few dominant channel members.

a)

contractual VMS

b)

administered VMS

c)

corporate vertical

d)

direct

e)

horizontal

14.

Sonic Shack, an audio equipment retailer, signs an agreement with PineWire, a renowned electronics company, to sell PineWire products. The deal requires Sonic Shack to provide PineWire products with superior displays, shelf space, and promotion compared to competing products. Sonic agrees to these terms as PineWire products command a huge share in the market. Which of the following types of channel arrangements do PineWire and Sonic Shack most likely have?

a)

administered VMS

b)

corporate vertical marketing system

c)

indirect marketing system

d)

wholesaler franchise system

e)

horizontal marketing system

15.

A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n) ________.

a)

direct marketing system

b)

contractual VMS

c)

administered VMS

d)

horizontal marketing system

e)

corporate vertical marketing system

16.

Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward ________ insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

a)

disintermediation

b)

intermediation

c)

vertical marketing systems

d)

horizontal marketing systems

e)

corporate vertical marketing systems

17.

Producers of convenience products and common raw materials typically seek ________ distribution—a strategy in which they stock their products in as many outlets as possible.

a)

exclusive

b)

comprehensive

c)

selective

d)

intensive

e)

exponential

18.

Brandy's, a national candy store chain, decides to open both a coffee house and ice cream shop within their stores. They enter into deals with The Beanery and Creamy Creations, agreeing not to enter into the same type of agreement with any other candy retailers. This is most likely an example of a(n) ________ marketing system.

a)

direct

b)

horizontal

c)

administered VMS

d)

corporate vertical

e)

contractual VMS

19.

For over 10 years, Erudite, a publishing and educational company, has been selling its books online through studysmart.com. Recently, Erudite stopped selling its books through studysmart.com and set up its own website to sell its books. This change in channel organization is called ________.

a)

franchising

b)

intensive distribution

c)

disintermediation

d)

brokering

20.

Which of the following is true of an intensive distribution strategy?

a)

Compared with other distribution strategies, it provides the best support for dealers of luxury products.

b)

It strives to make products available where and when consumers want them.

c)

It gives sole rights to select dealers in a given area.

d)

Compared with other distribution strategies, it uses the least number of intermediaries to sell products.

e)

It discards traditional intermediaries and uses direct marketing to reach customers.

21.

High-end luxury brands like Bentley for cars, Louis Vuitton for handbags, and Rolex for watches use ________ distribution, giving a limited number of dealers the sole right to sell products in a specified geographic territory.

a)

exclusive

b)

inclusive

c)

intensive

d)

horizontal

e)

vertical

22.

Selective distribution is a strategy in which ________.

a)

products are not sold through intermediaries but directly to customers from producers

b)

more than one, but fewer than all, willing intermediaries are used by a seller

c)

common household goods are preferred over luxury products by intermediaries

d)

products are stocked in as many outlets as possible by a seller

e)

all willing intermediaries are given rights to sell a product

23.

When a seller requires that only certain dealers carry its products, its strategy is known as ________.

a)

exclusive distribution

b)

horizontal conflict

c)

intensive distribution

d)

disintermediation

e)

vertical distribution

24.

Moving products and materials from suppliers to the factory is known as ________ logistics.

a)

reverse

b)

downstream

c)

inbound

d)

outbound

e)

inventory

25.

Outbound logistics refers to moving ________.

a)

broken, damaged products from customers to producers

b)

excess materials from the factory to suppliers

c)

raw materials from suppliers to the factory

d)

products from the factory to resellers and ultimately to customers

e)

unwanted, excess products from resellers to producers

26.

Which of the following is NOT a typical supply chain member?

a)

customers

b)

intermediaries

c)

raw materials supplier

d)

resellers

e)

government agencies

27.

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.

a)

value delivery network

b)

channel of distribution

c)

supply chain

d)

demand chain

e)

all of the above

28.

Most producers today sell their goods to ________.

a)

final users

b)

the government at various levels

c)

final users and marketing members

d)

competitors

e)

intermediaries

29.

Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners.

a)

long-term commitments

b)

short-term commitments

c)

financial losses

d)

major problems

e)

disagreements

30.

From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

a)

marketers

b)

distributors

c)

consumers

d)

manufacturers

e)

channel members

31.

Producers benefit from using intermediaries because they ________.

a)

bring a fresh point of view to strategy development

b)

are generally backlogged with orders

c)

eliminate risk

d)

refuse to store products for longer than a few days

e)

offer greater efficiency in making goods available to target markets

32.

Intermediaries play an important role in matching ________.

a)

supply and demand

b)

dealer with customer

c)

manufacturer to product

d)

product to region

e)

information and promotion

33.

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

a)

place, possession, and form

b)

time, place, and form

c)

place, time, and need

d)

place, need, and distribution

e)

time, place, and possession

34.

Which of the following is NOT a key function that intermediaries play in completing transactions?

a)

promotion

b)

information

c)

negotiation

d)

financing

e)

matching

35.

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

a)

promotion

b)

physical distribution

c)

financing

d)

risk taking

e)

storing goods

36.

All of the institutions in a channel are connected by various flows. These include physical flow, flow of ownership, payment flow, information flow, and ________ flow.

a)

return product

b)

promotion

c)

customer

d)

acquisition

37.

________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel.

a)

Vertical; horizontal

b)

Horizontal; vertical

c)

Contractual; corporate

d)

Corporate; franchise

e)

Wholesaler; retailer

38.

Which of the following are the three major types of vertical marketing systems?

a)

contractual, corporate, and administered

b)

corporate, contractual, and chain

c)

contractual, corporate, and task

d)

administered, independent, and franchised

e)

contractual, corporate, and independent

39.

The most common type of contractual agreement in business is the ________.

a)

administered VMS

b)

franchise organization

c)

corporate VMS

d)

vertical marketing system

e)

conventional marketing channel

40.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

a)

administered VMS

b)

horizontal marketing system

c)

corporate VMS

d)

multichannel distribution system

e)

conventional marketing channel

41.

When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution.

a)

international

b)

selective

c)

multichannel

d)

direct

42.

Marketing logistics involves which of the following distribution flows?

a)

outbound, inbound, and reverse

b)

outbound and inbound

c)

outbound and reverse

d)

inbound and reverse

e)

outbound

43.

To reduce inventory management costs, many companies use a system called just-in-time logistics, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation. Which of the following is NOT a feature of just-in-time logistics?

a)

Maintaining large safety stocks

b)

Carrying only small inventories

c)

Minimizing inventory holding time

d)

Reducing storage costs

e)

Ordering parts only when needed

44.

Through the use of ________, or "smart tag" technology, a company is able to locate exactly where a product is within the supply chain.

a)

PRM

b)

ITEJ 3PL

c)

VMS

d)

RFID

45.

Steve's Physco Skates sells its products to Wal-Mart, who then sells them to the consumer. This is an example of a(n) ________.

a)

producer channel

b)

retailer channel

c)

corporate vertical marketing system

d)

direct marketing channel

e)

indirect marketing channel

46.

Joanie Calvert is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards. Joanie is experiencing ________.

a)

channel disintermediation

b)

channel conflict

c)

channel delusion

d)

channel intermediation

e)

channel mismanagement

47.

When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band, they are in a ________ conflict.

a)

vertical

b)

no-win

c)

horizontal

d)

problematic

e)

functional

48.

Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of ________ distribution.

a)

exclusive

b)

selective

c)

disintermediated

d)

intensive

e)

multichannel

49.

Which product(s) will most likely be intensively distributed?

a)

Coca Cola

b)

Guess blue jeans

c)

Nike running shoes

d)

BMW cars

e)

Olympus digital cameras

50.

Which product will most likely be exclusively distributed?

a)

Bazooka bubble gum

b)

Levi's blue jeans

c)

Prairie Farms yogurt

d)

Coca-Cola

e)

BMW cars

51.

Tiffany & Co jewelry can only be found in a limited number of intermediaries. This is an example of ________ distribution.

a)

exclusive

b)

intensive

c)

quality

d)

high-end

e)

independent

52.

Max Samuelson is a high-end fashion designer who markets his clothing lines through a limited number of highly reputable retailers. Max uses ________.

a)

exclusive distribution

b)

exclusive dealing

c)

exclusive territorial agreements

d)

full-line forcing

e)

tying agreements

53.

________ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

a)

Sole sourcing

b)

Retailing

c)

Manufacturing

d)

Procurement

e)

Warehousing

54.

Which type of retailer typically carries deep product assortments of narrow product lines?

a)

self-service retailers

b)

specialty stores

c)

warehouse clubs

d)

discount stores

e)

factory outlets

55.

The American Tie Company, a necktie retailer, offers a deep assortment of men's neckties. The American Tie Company is best described as a(n) ________.

a)

department store

b)

supermarket

c)

specialty store

d)

discount store

e)

off-price retailer

56.

Specialty stores are characterized by ________.

a)

the sale of convenience and staple items

b)

narrow product lines with deep assortments

c)

a wide range of products and categories

d)

low prices on a wide range of goods

e)

routinely purchased food products and services

57.

Department stores are most likely characterized by ________.

a)

narrow product lines

b)

specialty goods and services

c)

predatory pricing strategies

d)

deep assortments of luxury brands

e)

wide varieties of product lines

58.

Which type of retailer is much larger than a regular supermarket and offers a large assortment of routinely purchased food products, nonfood items, and services?

a)

discount stores

b)

specialty stores

c)

factory outlets

d)

superstores

e)

off-price outlets

59.

Retailers must decide on three major product variables: product assortment, services mix, and ________.

a)

store location

b)

store layout

c)

self-service offerings

d)

store atmosphere

e)

store ambience

60.

The Toby's chain of first-class department stores carries a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Toby's typically charges higher prices on an everyday basis and then holds frequent sales and price promotions to increase store traffic. Toby's most likely uses ________.

a)

everyday low pricing

b)

experiential retailing

c)

self-service retailing

d)

high-low pricing

e)

franchise retailing

61.

Charging higher prices on an everyday basis, coupled with frequent sales and other price promotions to increase store traffic, create a low-price image, or attract customers who will buy other goods at full prices is referred to as ________ pricing.

a)

category killer pricing

b)

discount pricing

c)

high-low pricing

d)

everyday low pricing

e)

predatory pricing

62.

A ________ refers to a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

a)

pop-up store

b)

shopping center

c)

warehouse

d)

category killer

e)

convenience store

63.

When Toyota announces a product recall on its Camry model due to a faulty igniter, they are using ________ to coordinate with dealers and car owners.

a)

reverse logistics

b)

outbound logistics

c)

inbound logistics

d)

inventory logistics

64.

Which of the following is an impact of the Great Recession on retailing trends?

a)

economic shift toward higher prices

b)

lower costs for retailers

c)

tighter consumer spending patterns

d)

longer retail life cycles

e)

prohibition on new retail forms

65.

Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items, and services?

a)

category killer

b)

chain

c)

factory outlet

d)

superstore

e)

off-price

66.

________ sell standard merchandise at lower prices by accepting lower margins and selling higher volume.

a)

Merchant wholesalers

b)

Discount stores

c)

Full-service retailers

d)

Limited-service retailers

e)

Factory outlets

67.

GameStop sells video games and systems, offering a narrow product line with a deep assortment within that line. GameStop is a ________.

a)

convenience store

b)

department store

c)

specialty store

d)

off-price retailer

e)

category killer

68.

7-Eleven, Stop-N-Go, and Circle K, small stores that traditionally have had a primary market of young, blue-collar men, are examples of ________.

a)

department stores

b)

convenience stores

c)

category killers

d)

specialty stores

e)

supermarkets

69.

A growing number of outlet malls now feature brands such as Coach, Polo Ralph Lauren, Dolce & Gabbana, and Giorgio Armani, causing ________ to protest to the manufacturers of these brands.

a)

membership warehouses

b)

agents

c)

brokers

d)

department stores

e)

factory outlets

70.

Which of the following types of retailers is most likely to practice everyday low pricing (EDLP)?

a)

discount stores

b)

convenience stores

c)

category killers

d)

limited-service retailers

e)

department stores

71.

Channel members add value by bridging the major time, place, and possession gaps that separate goods and services from those who use them.

a)

True

b)

False

72.

Disintermediation occurs when product or service producers cut out intermediaries and sell directly to final buyers.

a)

True

b)

False

73.

Selective distribution is a strategy in which producers of convenience goods stock their products in as many outlets as possible.

a)

True

b)

False

74.

Inbound logistics involves managing the flow of products from an intermediary to a customer.

a)

True

b)

False

75.

Members of the marketing channel may help a company complete transactions by performing key functions such as promotion and negotiation.

a)

True

b)

False

76.

When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to follow a new marketing opportunity, they are forming a horizontal marketing system.

a)

True

b)

False

77.

A convenience store is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods.

a)

True

b)

False

78.

A franchise organization is a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts.

a)

True

b)

False

79.

Retailers are greening up their stores and operations, promoting more environmentally responsible products and working with channel partners to reduce their environmental impact.

a)

True

b)

False

80.

Department stores carry narrow product lines with deep assortments within those lines.

a)

True

b)

False