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WorksheetsCHAPTER 8 : PLACE
Total questions: 80
Worksheet time: 40mins
A ________ is made up of a company, its suppliers, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system.
value delivery network
manufacturing chain
marketing intermediary
disintermediation system
distribution center
________ is a set of interdependent organizations that help make a product or service of a company available for use by consumers or business users.
A raw materials supplier
A backward integration chain
A marketing channel
A research and development channel
An upstream channel
Producers use marketing intermediaries because they ________.
form a part of the company's direct channel
create greater efficiency in making goods available to target markets
provide technical expertise for faster production
monitor day-to-day activities during production
supply inexpensive raw materials for manufacturing products
Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) ________ channel to distribute their offerings.
functional
indirect
direct
layered
behavioral
All the institutions in a channel are connected by several types of flows. When a retailer conveys to a wholesaler that a new line of hip-hop clothing is not selling, this is an example of ________.
promotion flow
payment flow
information flow
flow of ownership
physical flow
In which of the following situations is a producer guaranteed full control over product sales?
a direct marketing channel
a corporate marketing channel
a horizontal marketing system
a contractual distribution channel
an administered marketing system
Using ________, a company uses one or more levels of intermediaries to help bring its products to final buyers. Examples: most of the things you buy—everything from toothpaste to cameras to cars.
social media
wholesaler marketing channels
retailer marketing systems
direct marketing channels
indirect marketing channels
A(n) ________ is considered a marketing intermediary.
advertiser
customer
wholesaler
producer
manufacturer
Which of the following is an example of a horizontal conflict in a distribution channel?
a Ford car dealer complaining that another Ford dealer is underpricing the same models
a Nike shoe dealer complaining that the shoes provided to the dealer are defective
a Walmart executive complaining to a Pepsi executive for not replenishing stocks on time
a Gucci executive complaining to Gucci's suppliers of delays in shipping consignments
a FedEx agent complaining that a DHL agent is cutting off his business
Vertical conflicts in distribution channels are conflicts that occur between ________.
different levels of the same channel
same levels in the same channel
different levels of different channels
same levels of different channels
retailers and customers
A ________ consists of producers, wholesalers, and retailers acting as a unified system. The system can be dominated by any one of the interdependent members.
vertical marketing system
lateral marketing system
horizontal distribution channel
direct marketing system
conventional distribution channel
More than 80 percent of McDonald's restaurants worldwide are owned and operated by franchisees. This illustrates a(n) ________ marketing system.
administered VMS
contractual VMS
corporate vertical
direct
horizontal
In a(n) _______ marketing system, leadership over production and distribution is assumed through the size and power of one or a few dominant channel members.
contractual VMS
administered VMS
corporate vertical
direct
horizontal
Sonic Shack, an audio equipment retailer, signs an agreement with PineWire, a renowned electronics company, to sell PineWire products. The deal requires Sonic Shack to provide PineWire products with superior displays, shelf space, and promotion compared to competing products. Sonic agrees to these terms as PineWire products command a huge share in the market. Which of the following types of channel arrangements do PineWire and Sonic Shack most likely have?
administered VMS
corporate vertical marketing system
indirect marketing system
wholesaler franchise system
horizontal marketing system
A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n) ________.
direct marketing system
contractual VMS
administered VMS
horizontal marketing system
corporate vertical marketing system
Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward ________ insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.
disintermediation
intermediation
vertical marketing systems
horizontal marketing systems
corporate vertical marketing systems
Producers of convenience products and common raw materials typically seek ________ distribution—a strategy in which they stock their products in as many outlets as possible.
exclusive
comprehensive
selective
intensive
exponential
Brandy's, a national candy store chain, decides to open both a coffee house and ice cream shop within their stores. They enter into deals with The Beanery and Creamy Creations, agreeing not to enter into the same type of agreement with any other candy retailers. This is most likely an example of a(n) ________ marketing system.
direct
horizontal
administered VMS
corporate vertical
contractual VMS
For over 10 years, Erudite, a publishing and educational company, has been selling its books online through studysmart.com. Recently, Erudite stopped selling its books through studysmart.com and set up its own website to sell its books. This change in channel organization is called ________.
franchising
intensive distribution
disintermediation
brokering
Which of the following is true of an intensive distribution strategy?
Compared with other distribution strategies, it provides the best support for dealers of luxury products.
It strives to make products available where and when consumers want them.
It gives sole rights to select dealers in a given area.
Compared with other distribution strategies, it uses the least number of intermediaries to sell products.
It discards traditional intermediaries and uses direct marketing to reach customers.
High-end luxury brands like Bentley for cars, Louis Vuitton for handbags, and Rolex for watches use ________ distribution, giving a limited number of dealers the sole right to sell products in a specified geographic territory.
exclusive
inclusive
intensive
horizontal
vertical
Selective distribution is a strategy in which ________.
products are not sold through intermediaries but directly to customers from producers
more than one, but fewer than all, willing intermediaries are used by a seller
common household goods are preferred over luxury products by intermediaries
products are stocked in as many outlets as possible by a seller
all willing intermediaries are given rights to sell a product
When a seller requires that only certain dealers carry its products, its strategy is known as ________.
exclusive distribution
horizontal conflict
intensive distribution
disintermediation
vertical distribution
Moving products and materials from suppliers to the factory is known as ________ logistics.
reverse
downstream
inbound
outbound
inventory
Outbound logistics refers to moving ________.
broken, damaged products from customers to producers
excess materials from the factory to suppliers
raw materials from suppliers to the factory
products from the factory to resellers and ultimately to customers
unwanted, excess products from resellers to producers
Which of the following is NOT a typical supply chain member?
customers
intermediaries
raw materials supplier
resellers
government agencies
When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
value delivery network
channel of distribution
supply chain
demand chain
all of the above
Most producers today sell their goods to ________.
final users
the government at various levels
final users and marketing members
competitors
intermediaries
Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners.
long-term commitments
short-term commitments
financial losses
major problems
disagreements
From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.
marketers
distributors
consumers
manufacturers
channel members
Producers benefit from using intermediaries because they ________.
bring a fresh point of view to strategy development
are generally backlogged with orders
eliminate risk
refuse to store products for longer than a few days
offer greater efficiency in making goods available to target markets
Intermediaries play an important role in matching ________.
supply and demand
dealer with customer
manufacturer to product
product to region
information and promotion
Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.
place, possession, and form
time, place, and form
place, time, and need
place, need, and distribution
time, place, and possession
Which of the following is NOT a key function that intermediaries play in completing transactions?
promotion
information
negotiation
financing
matching
Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?
promotion
physical distribution
financing
risk taking
storing goods
All of the institutions in a channel are connected by various flows. These include physical flow, flow of ownership, payment flow, information flow, and ________ flow.
return product
promotion
customer
acquisition
________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel.
Vertical; horizontal
Horizontal; vertical
Contractual; corporate
Corporate; franchise
Wholesaler; retailer
Which of the following are the three major types of vertical marketing systems?
contractual, corporate, and administered
corporate, contractual, and chain
contractual, corporate, and task
administered, independent, and franchised
contractual, corporate, and independent
The most common type of contractual agreement in business is the ________.
administered VMS
franchise organization
corporate VMS
vertical marketing system
conventional marketing channel
Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?
administered VMS
horizontal marketing system
corporate VMS
multichannel distribution system
conventional marketing channel
When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution.
international
selective
multichannel
direct
Marketing logistics involves which of the following distribution flows?
outbound, inbound, and reverse
outbound and inbound
outbound and reverse
inbound and reverse
outbound
To reduce inventory management costs, many companies use a system called just-in-time logistics, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation. Which of the following is NOT a feature of just-in-time logistics?
Maintaining large safety stocks
Carrying only small inventories
Minimizing inventory holding time
Reducing storage costs
Ordering parts only when needed
Through the use of ________, or "smart tag" technology, a company is able to locate exactly where a product is within the supply chain.
PRM
ITEJ 3PL
VMS
RFID
Steve's Physco Skates sells its products to Wal-Mart, who then sells them to the consumer. This is an example of a(n) ________.
producer channel
retailer channel
corporate vertical marketing system
direct marketing channel
indirect marketing channel
Joanie Calvert is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards. Joanie is experiencing ________.
channel disintermediation
channel conflict
channel delusion
channel intermediation
channel mismanagement
When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band, they are in a ________ conflict.
vertical
no-win
horizontal
problematic
functional
Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of ________ distribution.
exclusive
selective
disintermediated
intensive
multichannel
Which product(s) will most likely be intensively distributed?
Coca Cola
Guess blue jeans
Nike running shoes
BMW cars
Olympus digital cameras
Which product will most likely be exclusively distributed?
Bazooka bubble gum
Levi's blue jeans
Prairie Farms yogurt
Coca-Cola
BMW cars
Tiffany & Co jewelry can only be found in a limited number of intermediaries. This is an example of ________ distribution.
exclusive
intensive
quality
high-end
independent
Max Samuelson is a high-end fashion designer who markets his clothing lines through a limited number of highly reputable retailers. Max uses ________.
exclusive distribution
exclusive dealing
exclusive territorial agreements
full-line forcing
tying agreements
________ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
Sole sourcing
Retailing
Manufacturing
Procurement
Warehousing
Which type of retailer typically carries deep product assortments of narrow product lines?
self-service retailers
specialty stores
warehouse clubs
discount stores
factory outlets
The American Tie Company, a necktie retailer, offers a deep assortment of men's neckties. The American Tie Company is best described as a(n) ________.
department store
supermarket
specialty store
discount store
off-price retailer
Specialty stores are characterized by ________.
the sale of convenience and staple items
narrow product lines with deep assortments
a wide range of products and categories
low prices on a wide range of goods
routinely purchased food products and services
Department stores are most likely characterized by ________.
narrow product lines
specialty goods and services
predatory pricing strategies
deep assortments of luxury brands
wide varieties of product lines
Which type of retailer is much larger than a regular supermarket and offers a large assortment of routinely purchased food products, nonfood items, and services?
discount stores
specialty stores
factory outlets
superstores
off-price outlets
Retailers must decide on three major product variables: product assortment, services mix, and ________.
store location
store layout
self-service offerings
store atmosphere
store ambience
The Toby's chain of first-class department stores carries a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Toby's typically charges higher prices on an everyday basis and then holds frequent sales and price promotions to increase store traffic. Toby's most likely uses ________.
everyday low pricing
experiential retailing
self-service retailing
high-low pricing
franchise retailing
Charging higher prices on an everyday basis, coupled with frequent sales and other price promotions to increase store traffic, create a low-price image, or attract customers who will buy other goods at full prices is referred to as ________ pricing.
category killer pricing
discount pricing
high-low pricing
everyday low pricing
predatory pricing
A ________ refers to a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.
pop-up store
shopping center
warehouse
category killer
convenience store
When Toyota announces a product recall on its Camry model due to a faulty igniter, they are using ________ to coordinate with dealers and car owners.
reverse logistics
outbound logistics
inbound logistics
inventory logistics
Which of the following is an impact of the Great Recession on retailing trends?
economic shift toward higher prices
lower costs for retailers
tighter consumer spending patterns
longer retail life cycles
prohibition on new retail forms
Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items, and services?
category killer
chain
factory outlet
superstore
off-price
________ sell standard merchandise at lower prices by accepting lower margins and selling higher volume.
Merchant wholesalers
Discount stores
Full-service retailers
Limited-service retailers
Factory outlets
GameStop sells video games and systems, offering a narrow product line with a deep assortment within that line. GameStop is a ________.
convenience store
department store
specialty store
off-price retailer
category killer
7-Eleven, Stop-N-Go, and Circle K, small stores that traditionally have had a primary market of young, blue-collar men, are examples of ________.
department stores
convenience stores
category killers
specialty stores
supermarkets
A growing number of outlet malls now feature brands such as Coach, Polo Ralph Lauren, Dolce & Gabbana, and Giorgio Armani, causing ________ to protest to the manufacturers of these brands.
membership warehouses
agents
brokers
department stores
factory outlets
Which of the following types of retailers is most likely to practice everyday low pricing (EDLP)?
discount stores
convenience stores
category killers
limited-service retailers
department stores
Channel members add value by bridging the major time, place, and possession gaps that separate goods and services from those who use them.
True
False
Disintermediation occurs when product or service producers cut out intermediaries and sell directly to final buyers.
True
False
Selective distribution is a strategy in which producers of convenience goods stock their products in as many outlets as possible.
True
False
Inbound logistics involves managing the flow of products from an intermediary to a customer.
True
False
Members of the marketing channel may help a company complete transactions by performing key functions such as promotion and negotiation.
True
False
When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to follow a new marketing opportunity, they are forming a horizontal marketing system.
True
False
A convenience store is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods.
True
False
A franchise organization is a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts.
True
False
Retailers are greening up their stores and operations, promoting more environmentally responsible products and working with channel partners to reduce their environmental impact.
True
False
Department stores carry narrow product lines with deep assortments within those lines.
True
False
