WorksheetsEthical Marketing - Study Guide
Total questions: 65
Worksheet time: 3hrs 15mins
Name
Class
Date
1.
What guides ethical business actions?
a)
Business ethics
b)
Market rules
c)
Sales goals
d)
Customer trends
2.
3M is known for its
a)
Fast service
b)
Ethical culture
c)
High prices
d)
Large ads
3.
Acting ethically helps build
a)
Loyalty
b)
Sales
c)
Trust
d)
Ads
4.
Which group created a marketing code?
a)
FTC
b)
IRS
c)
SEC
d)
AMA
5.
Honesty requires marketers to
a)
Tell the truth
b)
Hide flaws
c)
Sell faster
d)
Copy rivals
6.
Responsibility means marketers must
a)
Raise prices
b)
Ignore clients
c)
Avoid abuse
d)
Cut ads
7.
Fairness requires companies to
a)
Hide risks
b)
Keep ads clear
c)
Offer coupons
d)
Use humor
8.
Respect means marketers should
a)
Mock rivals
b)
Ignore buyers
c)
Target teens
d)
Avoid stereotypes
9.
Transparency means
a)
Share facts openly
b)
Limit info
c)
Skip details
d)
Use slogans
10.
Citizenship means
a)
Help communities
b)
Avoid taxes
c)
Help communities and environment
d)
Raise costs
11.
Which agency enforces ad laws?
a)
FCC
b)
USDA
c)
DOJ
d)
FTC
12.
The FTC reviews claims about
a)
Movies
b)
Health or money
c)
Cars
d)
Sports
13.
A misleading claim often
a)
Lists prices
b)
Shares data
c)
Hides key info
d)
Uses logos
14.
Volkswagen misled buyers about
a)
Car paint
b)
Diesel tests
c)
Seat belts
d)
Car color
15.
The Volkswagen fine totaled
a)
$4 million
b)
$9 billion
c)
$40 million
d)
$14.7 billion
16.
Emotional exploitation means
a)
Using feelings unfairly
b)
Using humor
c)
Asking opinions
d)
Showing facts
17.
McDonald’s faced backlash for
a)
Toy recall
b)
New logo
c)
A fake helpline
d)
Price hike
18.
That ad upset people because it
a)
Copied slogans
b)
Exploited depression
c)
Used colors
d)
Missed data
19.
Emotional ads can fail when they
a)
Offend viewers
b)
Save money
c)
Shorten time
d)
Add humor
20.
Spam is
a)
Paper mail
b)
TV ad
c)
Coupon book
d)
Unwanted email
21.
Spam can cause
a)
Extra sales
b)
Identity theft
c)
Longer calls
d)
Free gifts
22.
Spammers often find addresses by
a)
Scanning websites
b)
Buying stores
c)
Asking clients
d)
Sending texts
23.
To reduce spam, use
a)
Paid lists
b)
Old accounts
c)
Shared logins
d)
Email filters
24.
Ethical leaders usually
a)
Cut staff
b)
Delay ads
c)
Inspire honesty
d)
Raise prices
25.
Ethical cultures increase
a)
Costs
b)
Productivity
c)
Rivalries
d)
Conflict
26.
Respect encourages
a)
Loyalty
b)
Suspicion
c)
Anger
d)
Delay
27.
Misleading visuals
a)
Distort the product
b)
Use colors
c)
Add music
d)
Show prices
28.
Responsibility means avoiding harm to
a)
Stores
b)
Banks
c)
Children or elders
d)
Press
29.
Citizenship involves
a)
Fair-trade goods
b)
Price cuts
c)
Tax breaks
d)
Sponsorships
30.
Honest marketers should
a)
Hide returns
b)
Skip facts
c)
Delay sales
d)
Keep promises
31.
Fair marketing avoids
a)
Humor
b)
New logos
c)
False pricing
d)
Quick ads
32.
Transparency means
a)
Selling faster
b)
Adding jokes
c)
Reveal product risks
d)
Removing data
33.
Ethical ads should never
a)
Use color
b)
Add sound
c)
Share proof
d)
Exploit fear
34.
Business ethics promote
a)
Better decisions
b)
Longer breaks
c)
More debt
d)
Big budgets
35.
Misleading claims can
a)
Raise wages
b)
Reduce ads
c)
Cause fines
d)
Grow trust
36.
Spam harms brands because it
a)
Saves time
b)
Hurts reputation
c)
Adds customers
d)
Cuts profit
37.
To avoid spam risk, users should
a)
Use popups
b)
Post emails
c)
Buy lists
d)
Avoid shady sites
38.
Ethics help marketers with
a)
Planning work
b)
Hiring
c)
Billing
d)
Shipping
39.
The Volkswagen case proved
a)
Humor sells
b)
Data wins
c)
Cheating is costly
d)
Color helps
40.
Following ethics protects
a)
Prices
b)
Brand image
c)
Staff hours
d)
Profits
41.
What does ethical selling focus on most?
a)
Aggressive persuasion
b)
Hiding product details
c)
Increasing profit at all costs
d)
Honesty and fairness
42.
Which of the following is a sign of unethical selling?
a)
Clear return policies
b)
Honest communication
c)
Deceptive claims
d)
Respectful follow-ups
43.
Why is ethical marketing important for a business?
a)
It limits company growth
b)
It builds customer trust and reputation
c)
It reduces product sales
d)
It helps gain quick profits
44.
A company hides a $29.99 subscription fee after advertising a $4.99 price. This is an example of:
a)
Hidden fees
b)
Honest pricing
c)
Customer loyalty
d)
Fair advertising
45.
Which of the following is an ethical practice?
a)
Using fake “only 2 left” messages
b)
Listing all fees upfront
c)
Ignoring customer complaints
d)
Pressuring customers to buy immediately
46.
What is the key difference between ethical and unethical marketing?
a)
Price of the product
b)
Company size
c)
Truthfulness and intent
d)
Type of product
47.
A salesperson tells customers, “You’ll never get this deal again,” even though it’s offered weekly. What tactic is being used?
a)
Transparency
b)
Honest pricing
c)
Respectful follow-up
d)
Fake scarcity
48.
The main impact of unethical marketing is:
a)
Higher product quality
b)
Stronger brand reputation
c)
Lower long-term customer loyalty
d)
Increased community support
49.
A store offers a student discount with clear rules posted and applies it fairly. This is an example of:
a)
High-pressure tactics
b)
Clear pricing and fees
c)
Hidden discounts
d)
False advertising
50.
Which of these describes false advertising?
a)
Promoting benefits that don’t actually exist
b)
Showing clear return policies
c)
Offering fair promotions
d)
Using accurate data in ads
51.
A travel site shows full prices, taxes, and baggage fees before checkout. This company practices:
a)
Transparency
b)
Deception
c)
Pressure tactics
d)
False scarcity
52.
A TikTok influencer is paid to promote a brand but doesn’t disclose the sponsorship. This is:
a)
Clear marketing
b)
Ethical collaboration
c)
False advertising
d)
Brand loyalty
53.
Ethical marketing helps reduce:
a)
Legal risks and complaints
b)
Product awareness
c)
Company revenue
d)
Fair competition
54.
When a company clearly explains its refund process, it shows:
a)
Pressure selling
b)
Respect for the customer
c)
Fake urgency
d)
Hidden conditions
55.
What should businesses remember about unethical marketing wins?
a)
They make customers return more often
b)
They strengthen trust
c)
They increase sales and loyalty
d)
They may cause long-term brand damage
56.
What does Ethical Marketing mean?
a)
Promoting products fairly
b)
Hiding product flaws
c)
Charging higher prices
d)
Ignoring customer needs
57.
Which term means communicating truthfully about products?
a)
Responsibility
b)
Honesty
c)
Citizenship
d)
Fairness
58.
What does Responsibility mean in marketing?
a)
Avoiding taxes
b)
Gaining profit only
c)
Respecting all audiences
d)
Limiting communication
59.
Fairness in marketing means:
a)
Treating everyone the same
b)
Using fear to sell
c)
Favoring certain customers
d)
Acting without tricks
60.
Respect in advertising involves:
a)
Showing kindness
b)
Avoiding stereotypes
c)
Copying competitors
d)
Using bright colors
61.
Transparency means:
a)
Keeping secrets
b)
Making hidden fees
c)
Being open about prices
d)
Ignoring questions
62.
Citizenship in marketing shows a company’s:
a)
Interest in society
b)
Support for community
c)
Focus on profit
d)
New product design
63.
The FTC mainly works to:
a)
Stop false ads
b)
Approve company logos
c)
Write business laws
d)
Fund promotions
64.
Misleading advertising includes:
a)
Honest claims
b)
True comparisons
c)
False statements
d)
Equal pricing
65.
Spam refers to:
a)
Coupons
b)
Surveys
c)
Flyers
d)
Unwanted emails
100 %
