Worksheets2nd Quarter Summative Test in Principles of Mktg.
Total questions: 47
Worksheet time: 29mins
Abigail is starting a new business and wants to understand her target market better. What is the first step she should take in the marketing research process?
Analyze results
Experiment
Conduct a survey
Define the problem
During a community meeting, the residents discussed various ways to gather opinions on local issues. Which of the following methods is not collecting qualitative data?
How should Jackson discipline a child?
Do you like chocolate or vanilla?
Describe the kind of toppings Mason likes on his pizza
Why should phones be banned during school?
Nora is analyzing her company's performance and is looking for internal secondary data sources. She finds several types of data available to her. However, she realizes that one of the following options does not qualify as internal secondary data. Which one is it?
Customer data
Inventory reports
New Customer surveys
Which of the following is the order of the marketing research process?
Analyze data; act on the plan; design the research; evaluation of the plan
Define the problem; design the research; collect data, analyze data; make recommendations for a plan of action; evaluation of the plan
Act; analyze; evaluation; define; plan
Collect data; analyze the problem; design the research; evaluation of the plan; define the sample
Forecasting is a key component in customer relationship management
True
False
Maybe
I don't care
Imagine a situation where David is aware that consuming too much junk food is unhealthy, yet he finds himself craving a particular burger from his favorite fast-food restaurant so intensely that he can't resist ordering it. What is the type of demand wherein the customer should not desire the product but the customer wants the product so badly?
Unwholesome demand
Irregular demand
Latent demand
Overfull demand
Consider a scenario where Charlotte is shopping for a new smartphone. She comes across two brands: Brand A, which has a sleek design and positive reviews, and Brand B, which is less visually appealing but has similar features. How does Charlotte's perception of these brands influence her decision-making process?
It has no impact on decision-making
It only affects high-involvement purchases.
It shapes how consumers interpret information and make judgements
It only affects impulse purchases.
In a tech startup, the team is developing a new app. They decide to create a basic version of the app made up of only those features necessary for it to function.
Basic product
Generic product
Augmented product
Expected product
Olivia is launching a new line of eco-friendly skincare products. She wants to ensure that her brand is positioned effectively in the market. A Brand’s positioning is most closely related to which product level?
Core benefit
Augmented product
Basic Product
Expected product
Which of the following is an example of an “augmented product”?
A television set with a built-in DVD player.
A television set that meets minimum quality standard.
A basic television set.
A television set with a warranty and free installation.
When purchasing a car, the core benefit is;
The warranty and customer service offered by the dealership.
The car’s brand name and styling.
The transportation provided by the car.
The car’s features, such us leather seats and sunroof.
Charlotte is planning to launch a new product in the market. She wants to ensure that her definition of a product aligns with market expectations. Which of the following definitions should she consider?
Product is anything is intangible that offered in market.
Product is anything that can be offered in market to satisfy the needs and wants of the customer.
Product is anything that can be offered in the market for consumption.
Product is anything that is tangible.
James is launching a new product and needs to consider various factors to ensure its success. The marketing mix consist of:
Product, Price, Place and Promotion
Product, Price, Promotion and Distribution
Product, Price, People and Promotion
Product, Price, Price and Distribution
Imagine a new beverage company, FreshSip, is entering the market. They want to ensure that consumers think of their drink as the healthiest option available. What is the ultimate goal of FreshSip's positioning strategy?
To create a product that is superior to the competition.
To reduce marketing costs.
Dividing a market based on factors such as age, gender, income and education is known as:
Geographic segmentation
Behavioral segmentation
Demographic segmentation
Psychographic segmentation
When evaluating different market targeting, a company should consider the following Except:
Company objectives and resources.
Segment structural attractiveness for heterogeneous group of market.
Segment size and growth potential.
Market sustainability.
How does consumer perception affect their purchasing behavior?
It only influences the choice of brands.
It has no effect on purchasing decisions.
It impacts how consumers evaluate products and services.
It only matters for luxury items.
In a marketing class, the professor asked the students to identify the individual who is widely regarded as the father of modern marketing.
Philip Salvador
Philip Khelberhg
Philip Kotler
Philp Donald
Judgemental forecasting relies upon historical data in developing forecasts.
True
False
Maybe
I don't know
In a bustling city, a new spa named 'Serenity' is opening its doors. The owner, Anika, faces a significant challenge in marketing her services. What is the key challenge she must overcome due to the intangible nature of her offerings?
Setting competitive prices.
Managing inventory levels.
Distributing the service to a wide geographic areas.
Communicating the benefits of the service to potential customers.
Imagine Isla is considering hiring a professional photographer for her wedding. She realizes that the quality of the photos, the photographer's style, and the overall experience cannot be seen, tasted, felt, heard, or smelled before she makes the decision. This characteristic of service is called?
Variability
Intangibility
Inseparability
Tangibility
Luna is looking to buy a new pair of shoes. She spends a lot of time comparing different brands and styles based on their suitability, quality, price, and design. Which type of product is she evaluating?
Shopping products
Specialty product
Convenience product
Unsought product
Imagine a group of friends planning to buy a limited edition sneaker that has unique designs and is only available at a specific store. This sneaker has a strong brand identity, and each friend is willing to go out of their way to purchase it. What type of product are they looking for?
Shopping products
Unsought product
Convenience product
Specialty product
During a discussion about the nature of services, Emma asked her friends, "Which of the following is not a characteristic of service?"
Inseparability
Intangibility
Tangibility
Variability
Elijah runs a factory that produces furniture. He needs to purchase materials like wood and fabric to create his products. These materials are considered a raw material for his production process.
Undifferentiated
Consumer goods
Industrial goods
Differentiated
Imagine a business that offers a variety of activities, such as yoga classes, personal training sessions, and wellness workshops. These offerings provide benefits and satisfaction to customers but do not result in the ownership of any physical products.
Undifferentiated
Services
Differentiated goods
Industrial product
Sophia is exploring a new shopping mall and comes across a store that offers various innovative gadgets that she has never thought of purchasing before. These are products that she either does not know about or knows about but does not normally consider buying. What are these products called?
Specialty product
Unsought product
Shopping products
Convenience product
The “potential product” level includes:
A company decides to target young adults with an interest in outdoor activities. This is an example of:
What factors influence consumer buying behaviors?
It is a business strategy wherein there is a reduction of costs or spending in response to economic difficulty
How does CRM benefit business?
What role does perception play in consumer decision-making?
Which of the following is the most accurate definition of market segmentation?
A company decides to target young adults with an interest in outdoor activities. This is an example of:
It is the fundamental need or want that the customer satisfies when they buy the product
(a)
One of the characteristics of services that are rendered and consumed simultaneously
(a)
It is the process in which historical sales data is used to develop an estimate of an expected forecast of customer demand
(a)
It is a blueprint for launching new products, understanding the intricacies of your market, growing your audience, and promoting your company to customers who want what you’re selling.
(a)
In marketing, it is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience.
(a)
These are goods that are purchased for personal consumption and/or household use.
(a)
This product refers to any product variations, extra features, or services that help differentiate the product from its competitors
(a)
The father of modern marketing
(a)
Most these goods are products that are sourced from nature.
(a)
These are products that are purchased frequently, usually inexpensive, and do not require much purchase effort and evaluation.
(a)
What are the product levels of Kotler?
Core benefit
Augmented Product
Experienced Product
Branded Product
Potential Product
What is your full name?
