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WorksheetsMARKETING CLUSTER EXAM
Total questions: 89
Worksheet time: 45mins
An effective way to create a desire for others to agree with your ideas is by
identifying concerns.
gathering information.
stating your case.
explaining benefits.
Many supermarkets advertise that they sell only top-grade food products to let customers know that the foods they buy are
costly to buy.
safe to eat.
low in calories.
high in protein.
What are the primary advantages of using descriptive statistics?
You are able to make charts easily and create unbound reports faster.
It allows you to summarize data and make comparisons across units.
The data are not described in numerical form and can be transferred easily.
You can reach conclusions that extend beyond what the data shows.
Jack broke his left leg in a snowboarding accident and won't be able to work for three months. What type of insurance will help Jack cover his living expenses while he is recovering from his accident?
Disability
Term-life
Liability
Health
Which of the following statements about a company's customer records is true:
Records should include anyone who might become a customer.
Records must be updated and checked often.
Duplicate records are unavoidable and expected.
Records should be easily accessible to everyone in the company.
Useful marketing information often helps businesses to
decrease sales.
develop ethics.
solve problems.
prevent competition.
Which of the following is an example of vertical conflict within a distribution channel:
A producer uses a short distribution channel to move its perishable goods.
A manufacturer wants to distribute its products through all available channels in a certain area.
A large electronics retailer offers a popular item at an extremely low price to attract customers.
A retail chain develops a private brand to compete with the national brands that it sells.
When work tasks are broken down into smaller specialized tasks, productivity outputs are
increased because workers become bored from lack of work variety.
decreased because great amounts of training are required.
increased because workers become highly skilled at individual tasks.
decreased because highly skilled workers demand higher pay.
What might a business lose if an advertisement attracted new customers, but they were greeted by a discourteous employee?
Negative impression
Repeat business
Service problems
Frequent complaints
Which of the following is a primary advantage of conducting a focus group to obtain marketing information:
Limited preparation
Moderator objectivity
Cost effectiveness
Discussion relevance
Which of the following is a true statement regarding leadership and ethics:
Leaders are not always ethical, but ethical people are always leaders.
Leaders are never ethical, and ethical people are never leaders.
Ethical people are not always leaders, but leaders are always ethical.
Ethical people are not always leaders, and leaders are not always ethical.
In an ambiguous situation, what is the first thing you should do to learn more?
Focus on creativity.
Try to get out of the situation.
Practice mindfulness.
Ask questions.
What is the relationship between the elements of the marketing mix and marketing strategies?
Development of effective marketing strategies requires consideration of the marketing mix elements.
The marketing mix elements enable marketers to change marketing strategies frequently.
Marketing strategies cannot be developed until the marketing mix elements are developed and implemented.
The marketing mix elements enable marketers to avoid changing marketing strategies.
People tend to follow the crowd because they
reject the status quo.
like to take risks.
want to stand out from others.
want to be accepted by their peers.
In an attempt to attract potential business investors, Alex exaggerated his business's anticipated year-one income. This is an example of
nepotism.
puffery.
sustainability.
ethicality.
A company wants to collect information from various sources to determine if it should consider expanding to international markets. What research method should the company use if it does not want to spend a lot of time or money to obtain the information?
Experimental
Causal
Interview
Exploratory
What is an example of an unethical pricing practice?
A business prices a new product line to reflect high quality and status.
A firm sets a business objective to increase its profit margins over the next 5 years.
A business increases its prices when the cost of the materials to make the products increases.
A company prices its products low in an attempt to drive its competitors out of business.
Promotion of products is a form of
media.
management.
preselling.
public relations.
A primary responsibility of a federal regulatory agency is issuing radio and TV licenses to qualified applicants. What type of authority does the agency have?
Control of rates
Control of incorporation
Control of supply
Control of conduct
Public-relations promotions can help businesses to handle controversial situations by
emphasizing product features.
promoting a brand.
influencing consumers' attitudes.
stimulating product demand.
What type of property is a business protecting when it registers its trademark?
Intellectual
Tangible
Administrative
Statutory
More businesses are installing and using kiosks to promote their goods and services because this form of technology is
interactive.
portable.
seasonable.
generic.
Many people who have initiative are also adaptable, which means that they are
rigid.
stubborn.
reliable.
flexible.
What is a benefit to a tour operator who makes business decisions by analyzing statistical information?
Lower demand
Improved performance
Lower outputs
Increased competition
After working 40 years at a small publisher, Sylvia is getting ready to retire. She is not worried about having money in retirement, because she will receive income from her
457 plan.
financial plan.
pension.
embezzlement.
In product/service management, a major disadvantage of rapid technological changes is the
rate at which existing products become obsolete.
increase in customer satisfaction and profitability.
increase of customer product awareness.
number of new products entering the market.
Which of the following would be an instruction that promotes responsible behavior by employees:
Know your job tasks and perform them well.
Try to hide your serious mistakes.
You can ignore the company's unwritten rules.
Try to avoid asking questions.
Devin is a cashier at the local pizza palace. When ringing up a customer's bill, Devin accidentally charged the customer 169.90foralargepizzainsteadof 16.99. Which would be a good way for Devin to maintain his self-control?
Apologize for his mistake.
Say that it's the cash register's fault.
Pretend like nothing is wrong.
Accuse the manager of insufficient training.
Keeping track of what's selling may help you
support a cause.
project a certain image.
avoid doing inventory.
spot product trends.
How would the introduction of a highly anticipated new product likely affect a business's sales forecast?
Predicted sales would vary based on geographic location.
Predicted sales would be high.
It would be impossible to predict sales.
Predicted sales would be extremely low.
What is an advantage to businesses that use product-bundling strategies?
Businesses usually reduce their suggestion selling and advertising efforts.
Businesses tend to spend less time training their employees about the products.
It usually reduces the need for the business to follow up with customers.
It often reduces customers' comparison-shopping activities.
A company should consider the target market's needs and wants when it
develops its personal budget.
prepares its weekly expense reports.
achieves its short-term goals.
positions its corporate brand.
Which of the following kinds of product information would you use to help a customer who is comparing designer sweaters:
Product finish
Production process
Materials and content
Pricing information
A bike company envisions itself as young, active, and rugged. This is its brand
identity.
personality.
value.
promise.
A business has an opportunity to buy out one of its competitors, and a management meeting is scheduled to discuss this possibility. Which of the following management levels would be represented at the meeting:
First-line
Mid-level
Top-level
All levels
Krystal's supervisor just sent her an email congratulating her on a positive performance review. Krystal wants to take this opportunity to ask for a raise. What should Krystal do next?
Send a text message to her supervisor asking for a specific percent increase
Reply to the email and ask to schedule a time for a face-to-face meeting
Forward the email to a human resources official and ask them to suggest that Krystal get a raise
Forward the email to the CEO and ask for a raise with a specific percent increase
A business with poor ethics causes internal problems for itself by
improving its public image.
decreasing financial risk.
decreasing productivity.
increasing customer loyalty.
A form of technology that businesses use to obtain customer feedback quickly at the customer's convenience is
internet search engines.
direct mail surveys.
online survey services.
video conferencing media.
A project manager should share the project plan with
no one.
the client and project team.
the CEO.
one or two trusted coworkers.
What do some businesses include on their product labels in an attempt to be ethical by making it easy for customers to contact them to obtain additional product information?
Company name
Website
Recommended use
Expiration date
Marshall's employer pays him for the work that he performs while on the job. This is an example of
earned income.
transfer payments.
capital gains.
passive revenue.
The purpose of using a marketing-information management system to gather data on the activities and new products of other businesses is to
monitor the competition.
analyze promotional methods.
compare warehouse procedures.
improve stock control.
When a product has been distributed throughout a population and the only chance for increased sales is population growth or a shift in market share, the product has reached
penetration pricing.
price skimming.
population fixation.
market saturation.
Some governments regulate promotional activities in their countries to protect consumers from
unlimited liability.
deceptive advertising.
inconsistent selling strategies.
unnecessary media exposure.
One of the functions of the implementation component of a marketing plan is to
describe the objectives.
outline plans of action.
explain budget considerations.
measure standard procedures.
Which of the following is a method of gathering data about the status of your project:
Websites
Meetings
Databases
Research studies
Is it unethical for a manager to promote an employee who is also the manager's friend?
Yes, other employees will file discrimination claims, which will damage the company's reputation.
No, if the employee is not the same gender as the manager.
Yes, it is inappropriate to promote a friend.
No, if the appropriate procedures are followed, and the employee is the most qualified candidate.
What is an example of a successful direct-response advertisement?
A person orders an exercise machine by phone after viewing an infomercial.
A movie theater shows several previews of new films and video releases.
A popular tourist attraction places a billboard in a remote location.
A local grocer distributes discount coupons to local businesses.
Which of the following functions in a spreadsheet software program allows the user to change the format of the data from ascending to descending order:
Sort
Chart
Replace
Consolidate
Is the following statement true or false: Features and benefits, price, availability, construction, and warranties are all components of product knowledge.
True, salespeople use this information to answer questions.
False, product knowledge focuses only on the product.
False, product information only explains features and benefits.
True, these are the only components of product knowledge.
An appropriate guideline for writing a sales-oriented business letter is that
it should criticize the competition.
the closing should emphasize price.
it should encourage the reader to take action.
the opening should avoid mentioning any problems.
A character in a crime drama TV show often holds a cup from Tim Hortons when they arrive at a crime scene. This is an example of
premiums.
word-of-mouth marketing.
negative advertising.
product placement.
Which of the following is an important step in solving problems in business:
Identifying possible alternatives
Gathering unrelated information
Including personal opinions
Making preliminary conclusions
To make a request of a business associate or customer is one of the reasons why businesspeople write
persuasive messages.
letters of inquiry.
corporate memorandums.
sales letters.
Unemployment affects the economy by
increasing production.
raising wages.
reducing demand and spending.
forcing businesses to shut down.
Writing a letter of application is often an important part of applying for jobs
online.
in person.
indirectly.
by phone.
What should a successful brand promise be able to do?
Customize the product for each customer
Communicate an appealing benefit
Clarify the company's processes
Convey a high-quality image
Of the following investments, which can bring roller-coaster ups and downs:
Money market accounts
Savings accounts
Bonds
Stocks
Which step of the decision-making model involves identifying the goal you want to accomplish?
Determining what you need to know
Establishing decision criteria
Gathering the information you need
Pinpointing your objective
How do government regulations that protect consumers most often impact businesses?
They allow businesses to avoid correcting problems.
They can increase a business's expenses.
Product development can be less expensive.
Businesses are able to carry less insurance.
Researchers should physically review filled out questionnaires to make sure that the forms are
organized by region.
signed and dated.
arranged alphabetically.
completed properly.
Nigel is a salesman who travels across the country. He uses lots of large video files and interactive digital tools during his presentations. Which type of computer system would suit Nigel best?
Smartphone
Tablet
Desktop
Laptop
One reason it is important for marketing professionals to follow ethical standards is to
build positive relationships with other individuals and businesses.
remove the risk of uncontrolled competition in the marketplace.
prevent unnecessary changes in the business environment.
improve working conditions and financial security.
Why do some businesses sponsor local events?
To generate revenue
To sell products
To create news
To obtain publicity
Business employees who have different opinions about how a certain task should be performed often negotiate to
avoid rejection.
make a statement.
reach a compromise.
create opposition.
Which of the following is a major effect of employee accidents on a business:
Reduction of benefits
Financial loss
Lower insurance rates
Loss of career
A business should seek legal protection for its intellectual property to discourage
customers from filing frivolous lawsuits.
competitors from developing new products.
employees from creating unique processes.
others from using it without permission.
To show he has intention of completing a pricey business deal, Phil deposits money into an account, which will later be applied to his purchase. The payment Phil deposited is called
a holding cost.
good faith money.
a mutual fund.
the statement of income.
When a business collects marketing information from its customers, what should it consider about its consumer-privacy laws?
They relate to health care data.
They apply only to children.
They vary by jurisdiction.
They are enforceable internationally.
Which of the following technological tools is commonly used to calculate simple mathematical computations such as unit selling prices:
Fax machine
Scanner
Printer
Calculator
A channel of distribution ends when the product reaches its ultimate consumer or when
changes are made to the product.
it reaches a wholesaler.
an intermediary goes out of business.
it leaves the producer.
Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations:
Global positioning system
Video frequency technology
CB radio system
Image scanning technology
Which of the following is an appropriate goal of orderly and systematic behavior:
Becoming a more effective person
Keeping everything in perfect order
Setting an example for other people
Being identified as an organized person
Businesses that deliberately interpret marketing information inaccurately and present those findings to consumers may be guilty of using that information in an unethical way to
analyze opinions.
solve problems.
develop surveys.
promote products.
When Shauna's coworker talked about their take-home pay, she wasn't sure what they were talking about because she had never heard that term before. Then, Shauna realized that "take-home pay" is another term for
net pay.
taxable income.
gross pay.
fair play income.
Which of the following statements about following directions is true:
Most people don't need to ask questions about directions.
You should avoid taking notes while listening to directions.
Restating directions in your own words helps clarify them.
Hearing directions is the same as listening to them.
Ariel, who designs and sells a line of purses and tote bags, recently sent free totes bag to local news anchors. Ariel's goal is to have others see the local celebrities carrying the tote bags to generate interest in her product. What form of word-of-mouth marketing is Ariel using?
Social media applications
Celebrity testimonial
Cause marketing
Product seeding
Which of the following is a characteristic of assertive people:
They do not say how they feel.
They communicate honestly.
They hurt others' feelings.
They do not ask for help.
Which of the following is something that may be found in a company property agreement:
Employees' responsibilities if equipment is lost or damaged
Information about the company's paid vacation policy
Instruction on how to use business equipment for personal use
Details regarding the company's health benefits package
A salesperson who explains to a customer the features and benefits of several types of cameras in stock is demonstrating good
creativity.
probing.
ethical standards.
product knowledge.
Which of the following may be illegal in some countries if they restrict competition:
Product usage policies
Inventory restocking fees
Trademark infringement laws
Exclusive dealing agreements
Discovering new product opportunities, developing marketing plans and strategies, coordinating the product mix, and sustaining successful products for as long as possible are all examples of activities associated with which business function?
Marketing-information management
Knowledge management
Product/Service management
Inventory management
How can researchers maintain respondents' attention and focus in a survey?
Make all questions positive
Group related questions together
Vary question and answer type throughout the survey
Follow a logical question order
What is an advantage of using spreadsheet software programs to track and evaluate sales?
Quickly analyzes numerical data
Easily generates purchase orders
Identifies potential customers
Creates future sales contracts
When engaging in the Six Thinking Hats idea-generation technique, the red hat focuses on the
emotions, feelings, and intuition.
negative aspects of the situation.
creation of new ideas.
available facts and data.
When staff members wish to discuss problems related to their jobs, they should communicate with
their immediate supervisor.
the personnel department.
their coworkers.
the company president.
Which of the following is a basic rule governing the collection of data for marketing decision making:
Don't overextend company resources.
Gather as much data as you possibly can.
Use only primary sources.
Keep responsibilities to just one or two employees.
Which of the following is a factor that affects selling policies over which a business has no control:
Price of goods/services
Quality of suppliers
Number of employees
Availability of raw materials
The TUV Company wants to conduct marketing research by surveying a sample of its vast customer base. What should companies use to reduce the possibility of bias?
Phone interviews
Personal interviews
Random sampling
Referral sampling
