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Worksheets7.2: Global Marketing
Total questions: 56
Worksheet time: 28mins
Olivia is looking at her belongings. Which item might she own that was made in another country?
A local handmade basket
A smartphone made in South Korea
Priya is working for a company that wants to expand its business internationally. She is researching global market entry methods, conducting environmental scanning, and developing global marketing strategies. What do these terms refer to?
Methods of product manufacturing.
Key concepts in international marketing.
Benjamin, Elijah, and Abigail have invented a new gadget. They are considering whether to sell it only in their country or to offer it to customers all over the world. Why might they want to sell their gadget worldwide?
It makes their products less popular.
They can increase their profits by reaching more customers.
Jackson noticed that this phone is sold in many countries. Why do companies do this?
To reduce product quality
To reach more customers and increase sales
Arjun is launching a new product internationally. What is the key to global product success?
Effective adaptation to local markets
Limited distribution channels
Abigail, Evelyn, and Kai run a lemonade business in their hometown. They decide to sell their lemonade to customers in other countries. What is this process called?
Exporting/Importing
Retailing
Charlotte owns a popular bakery brand and wants to expand her business. She gives someone the right to sell her bakery products in a specific area in exchange for royalty fees. What is this arrangement called?
Franchising
Licensing
Mia owns a popular brand and allows another company to use her product or trademark. What is this arrangement called?
Licensing
Joint Venture
Nora, Mia, and Abigail work with local companies in another country to launch a product. What is this international strategy called?
Joint Ventures
Licensing
Priya works for a company that has offices in many countries around the world. What do you call such companies?
Multinationals
Startups
Sophia runs a clothing brand and wants to expand her product line. She decides to have her new designs produced by a company overseas. What is this business arrangement called?
Contract Manufacturing
Licensing
Priya, Luna, and Aria are starting a business. An Environmental Scan means ________ outside factors that affect business success.
Analyzing
Ignoring
Aiden, Aria, and William are planning to expand their coffee shop business. Before making any decisions, they use environmental scanning to find ________.
old technologies
new markets
Olivia and Ethan are working at a startup company. They use environmental scanning to spot ________ and challenges in the market. What do they find?
solutions
opportunities
Olivia, Michael, and Kai are planning to expand their business internationally. How can environmental scanning help them avoid mistakes in ________?
domestic policies
foreign markets
Abigail is the CEO of a multinational company. To make smart ________ decisions, she knows that environmental scanning is important. Fill in the blank.
personal finance
global business
Grace and her team are working on a project. What could happen if they skip proper research?
No consequences
Decisions may be based on incorrect information
Mason is conducting a PEST Analysis for his new business. He is reviewing different factors and wants to identify which of the following is NOT a Political Factor in the PEST Analysis Framework?
D) Regulation and de-regulation trends
C) Population growth rate
Olivia is conducting a PEST Analysis for her new business. She is reviewing factors such as currency rates, income levels, and economic growth. In the PEST Analysis Framework, these are considered ________ factors.
Economic
Political
Evelyn is conducting a PEST Analysis for her new business. She wants to understand how culture, lifestyle, demographics, and consumer behavior might impact her company. Which factor should she focus on?
Social
Technological
Mason is starting a new business and is considering factors like infrastructure, internet access, and innovation. Which PEST factor do these aspects belong to?
Social
Technological
Emma is starting a new business and is using PEST Analysis to understand the market. Can each factor in PEST Analysis create opportunities or barriers for Emma's business?
Yes
No
Aria and Zoe are working as business consultants for a startup. They must adapt strategies based on ________ findings to help the company succeed. Choose the right answer.
PEST
MOST
Samuel is launching a new product in several countries. In Global Marketing, his goal is to satisfy customer demand while making _______. What is the correct answer?
profit
mistakes
Benjamin, Samuel, and Abigail are launching a new product internationally. To make their campaign successful, they need to understand different _______ and customer needs worldwide.
markets
currencies
Elijah is developing a global marketing strategy for his company. He knows that the strategy must balance global consistency with local _______. What is the correct word?
competition
adaptation
Michael, Luna, and Aria are starting a new business together. They need to make decisions about the _______ mix to attract customers and grow their company. What is the correct answer?
finance
marketing
Ethan and Priya are working on a global marketing project for their company. To ensure the campaign is successful in different countries, they know that cultural sensitivity and _______ research are essential. Fill in the blank.
market
financial
Sophia is a global marketing manager. Her goal is to create _______ for customers in different markets.
value
confusion
Abigail is launching a new product and wants to focus on a key consideration for Product in the 4 Ps of marketing. Which should she prioritize?
Price strategy
Branding
Ava is starting a new business and is planning her marketing strategy. When considering the 4 Ps of Marketing, what should Ava focus on when thinking about Price?
Promotion
Pricing
Michael is setting up a new retail store and is considering various aspects of the 4 Ps of Marketing. Which of the following is NOT related to 'Place' in the 4 Ps of Marketing?
Payment terms
Channels
Pair Task Challenge: You and Luna are working on a project. How can you both have fun and succeed?
Work alone without talking.
Talk clearly and share tasks.
Luna is traveling to different countries and notices that some products are available almost everywhere she goes. Which of these is a global product found almost everywhere?
Coca-Cola
Nike shoes
Avery, Priya, and Noah are choosing between Japan and France for their trip. Which country should they pick?
Japan
France
Arjun, Ava, and Maya are planning to launch a new eco-friendly water bottle in Brazil. How can they use a PEST analysis to ensure their product succeeds in the Brazilian market?
Discuss one factor for each: Political, Economic, Social, and Technological.
Analyze only political and economic factors.
Mia is planning to launch a new snack in another country. How could the 4 Ps (Product, Price, Place, Promotion) change in this situation?
The 4 Ps are not relevant for international marketing.
The 4 Ps may change based on local consumer preferences, economic conditions, distribution channels, and cultural factors.
Noah, David, and Rohan were working on a science project. During their research, what was the most exciting discovery they made?
A surprising correlation between two variables.
The analysis was inconclusive.
Daniel wants to expand his business into a new country but is concerned about risk and wants an easy way to start. Which market entry method should Daniel choose?
Joint Venture
Exporting
Emma wants to expand her business into a foreign country. She decides to team up with a local partner overseas to share resources and knowledge. Which market entry method is Emma using?
Joint Venture
Multinational
Mia, Anika, and Arjun want to expand their business into new countries by working with local partners. Which market entry method should they choose?
Exporting
Franchising
David is planning to expand his business into a new country and wants to have full control and a strong presence there. Which market entry method should David choose?
Multinational
Joint Venture
Mason, Evelyn, and Benjamin are launching a new product internationally. Which market entry method should they choose for global success, and why?
Direct exporting, because it allows control over sales and brand image.
Joint venture, because it eliminates all risks associated with market entry.
Avery is the owner of a small business and wants to expand into a foreign market but is concerned about taking on too much risk and making a large investment. Which market entry method would be best for Avery?
Exporting – when a company wants to enter a foreign market with minimal risk and investment.
Franchising – when a company wants to avoid sharing its business model with others.
Zoe and Daniel are discussing how external factors can influence a business. Zoe asks, "Daniel, can you tell me what one letter in PEST stands for and how it might impact a business?"
P stands for Political, which can affect a business through government policies.
S stands for Social, which can affect a business through technological advances.
Grace is launching a new product in several countries. How might the 4 Ps of marketing change for her in these different markets?
They may require adaptation to local cultures and regulations.
They remain exactly the same in every country.
During a business seminar, Mason, Scarlett, and Noah attended a session on global marketing. What surprised them about current global marketing trends?
The lack of cultural influence in advertising.
The rapid growth of digital marketing channels worldwide.
Ethan, Michael, and Evelyn are planning to launch a new company. Why is it important for them to conduct environmental scanning before they begin?
To identify potential risks and opportunities
To avoid creating new products
Kai and Harper are planning to launch their snacks in different countries. To make their snacks popular worldwide, what should they focus on understanding?
cultures
shipping costs
Mia is starting a business and wants to understand which PEST Analysis factor she should consider when looking at laws, trade agreements, and government stability. Which factor is it?
Economic
Political
Is this...
Place?
Product?
Promotion?
Price?
Is this ...
Price?
Place?
Promotion?
Product?
Knowing your costs, profit goals and competitors’ prices.
helps you to set the right price for your product.
depends on your targeted market
is key in planning your decor
useful way to segment a market
Which of the following is a Social Factor in the PEST Analysis Framework?
A) Demographic changes
B) Tax incentives
C) Exchange rates
D) Patent laws
What is the main purpose of conducting a PEST analysis before entering a new international market?
To hire new employees
To determine the best product pricing strategy
To understand external factors that could impact business success
To select a company logo
Which market entry method allows a company to expand internationally with minimal investment and risk?
Direct Investment
Franchising
Joint Venture
Exporting
