NEW
Font size
WorksheetsSMM Unit 1 Chapter 2 Marketing Mix
Total questions: 25
Worksheet time: 13mins
Directions: Choose the best answer for each question. Which of the following is NOT one of the 4 P's of Marketing?
Product
Price
Partnership
Promotion
Directions: Choose the best answer for each question. The marketing mix helps businesses achieve which of the following goals?
Profit only
Customer satisfaction
Product innovation
Market domination
Directions: Choose the best answer for each question. What does the 'product' component of the marketing mix focus on?
Setting prices
Distribution
Goods and services offered
Social media advertising
Directions: Choose the best answer for each question. A feature of a product refers to:
A product's logo
A distinctive quality of a good or service
The slogan used in advertising
The number of stores it's sold in
Directions: Choose the best answer for each question. The total goods and services a business sells are called its:
Product mix
Product width
Product depth
Product life cycle
Directions: Choose the best answer for each question. A company's logo is best described as:
A symbol that represents the company
The product's slogan
A feature of the product
What is the main goal of pricing in the marketing mix?
To attract employees
To secure profit and influence sales
To expand supply chains
To create slogans
What is the 'break-even point'?
When sales surpass profit goals
When total costs and revenues are equal
When sales double after advertising
When the company expands
What is 'markup'?
The amount added to the break-even point to determine selling price
A type of discount
A psychological pricing tactic
A slogan creation strategy
Charm pricing typically ends prices with:
0 or .00
9 or .99
5 or .50
7 or .77
'BOGO' stands for:
Buy Online, Get One
Buy One, Get One
Best Offer, Great Option
Bargain Over Great Options
Predatory pricing is considered unethical because it:
Charges high prices to consumers
Misleads customers with hidden fees
Drives competitors out of the market with low prices
Raises prices during holidays
In the marketing mix, 'place' refers to:
The geographic location of customers
The path products take from producer to consumer
The term 'distribution channel' means:
The product's price strategy
The slogan placement in ads
The path a good follows to reach the consumer
The number of sales per month
Which is an example of an intermediary?
Retailer
Consumer
Product designer
Customer
What is 'bulk breaking'?
Reducing large shipments into smaller amounts for resale
Raising prices during the holidays
Combining multiple products for a discount
Buying directly from producers
Which distribution method is the fastest but most expensive?
Road
Rail
Air
Water
Which distribution method is the slowest but least expensive?
Rail
Air
Digital
Water
Participatory marketing involves:
Engaging customers in the marketing process
Selling products door-to-door
Hiring more marketers
Using only paid ads
The combination of strategies used in a promotional campaign is known as:
Promotional mix
Marketing mix
Media plan
Pricing strategy
What is a 'headline' in an advertisement?
The fine print
The words that attract readers’ attention
The color scheme
The company slogan
The blank space in an advertisement that balances text and images is called:
Font
Margin
White space
Copy
Which of the following is part of typography?
Font and font size
Graphics
Slogan
Logo design
The four stages of the product life cycle are:
Introduction, Expansion, Stability, Decline
Launch, Growth, Saturation, Retirement
Introduction, Growth, Maturity, Decline
Planning, Growth, Success, Exit
Which best describes the overall purpose of the marketing mix?
To control product quality
To balance product, price, place, and promotion to reach consumers
To create slogans
To manage business employees
