WorksheetsPromotional Mix and Marketing Tools Quiz
Total questions: 30
Worksheet time: 15mins
The promotional mix is a combination of tools used to:
Design uniforms
Lower product costs
Recruit employees
Reach and influence customers
Which of the following is NOT part of the promotional mix?
Advertising
Sales Promotion
Public Relations
Market Segmentation
Which promotional tool uses paid, non-personal communication?
Public Relations
Personal Selling
Direct Marketing
Advertising
A “Buy One Get One Free” ticket offer is an example of:
Advertising
Direct Marketing
Public Relations
Sales Promotion
Meeting face-to-face with a potential suite buyer is:
Advertising
Sales Promotion
Direct Marketing
Personal Selling
A press release announcing a new player signing is:
Advertising
Sales Promotion
Direct Marketing
Public Relations
Sending a personalized email about a season-ticket renewal is:
Personal Selling
Advertising
Public Relations
Direct Marketing
Which promotional tool has the highest cost per contact?
Advertising
Sales Promotion
Public Relations
Personal Selling
Which promotional tool offers the least control over the message?
Advertising
Personal Selling
Direct Marketing
Public Relations
The best promotional campaigns:
Use only one medium
Avoid sales promotion
Rely only on PR coverage
Use a balanced mix of tools
Building emotional connections and loyalty with fans is called:
Merchandising
Licensing
Product Placement
Fan Engagement
Selling branded apparel and souvenirs for extra income is:
Endorsements
Cross-Promotion
Naming Rights
Merchandising
When an athlete publicly supports a product, it’s an example of:
Product Placement
Revenue Stream
Sponsorship
Endorsement
Adjusting ticket prices based on demand or opponent is known as:
Cross-Promotion
Licensing
Merchandising
Dynamic Pricing
When two brands collaborate to promote each other’s products, it’s:
Product Placement
Fan Engagement
Endorsement
Cross-Promotion
Selling a company the right to name a stadium is called:
Revenue Stream
Product Placement
Licensing
Naming Rights
Showing a brand’s logo inside a movie or TV show is:
Fan Engagement
Merchandising
Endorsement
Product Placement
Ticket sales, merchandise, and sponsorships are examples of:
Promotional Mix
Dynamic Pricing
Cross-Promotion
Revenue Streams
Allowing another company to use your logo for a fee is:
Merchandising
Product Placement
Sponsorship
Licensing
A person who represents a brand and models its image publicly is a:
Endorser
Distributor
Sponsor
Brand Ambassador
A team launches a “Throwback Night” with free mini-jerseys for the first 500 fans. Which promotional tool is used?
Advertising
Direct Marketing
Public Relations
Sales Promotion
A shoe brand partners with a musician for a sneaker featured in a music video. This is:
Dynamic Pricing
Naming Rights
Fan Engagement
Product Placement
A stadium renames its field after a bank that pays $2 million per year. This is called:
Licensing
Sponsorship
Merchandising
Naming Rights
A college sends emails to former season-ticket holders offering early access. Which tool applies?
Advertising
Personal Selling
Public Relations
Direct Marketing
When a sports team collaborates with a soft drink brand for a summer campaign, that’s an example of:
Endorsement
Merchandising
Public Relations
Cross-Promotion
A brand hires a social media influencer to represent its image. That person acts as a:
Sponsor
Distributor
Vendor
Brand Ambassador
A team uses an app that raises ticket prices as demand increases. This pricing approach is:
Market Segmentation
Product Placement
Sales Promotion
Dynamic Pricing
A press release highlights players visiting a children’s hospital to promote goodwill. Which promotional-mix tool is this?
Advertising
Sales Promotion
Personal Selling
Public Relations
Selling replica jerseys in retail stores and online is an example of:
Licensing
Cross-Promotion
Advertising
Merchandising
An athlete posts a video praising an energy drink without being in a commercial. This is best described as:
Fan Engagement
Sponsorship
Dynamic Pricing
Endorsement
