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Promotional Mix and Marketing Tools Quiz

Total questions: 30

Worksheet time: 15mins

Name
Class
Date
1.

The promotional mix is a combination of tools used to:

a)

Design uniforms

b)

Lower product costs

c)

Recruit employees

d)

Reach and influence customers

2.

Which of the following is NOT part of the promotional mix?

a)

Advertising

b)

Sales Promotion

c)

Public Relations

d)

Market Segmentation

3.

Which promotional tool uses paid, non-personal communication?

a)

Public Relations

b)

Personal Selling

c)

Direct Marketing

d)

Advertising

4.

A “Buy One Get One Free” ticket offer is an example of:

a)

Advertising

b)

Direct Marketing

c)

Public Relations

d)

Sales Promotion

5.

Meeting face-to-face with a potential suite buyer is:

a)

Advertising

b)

Sales Promotion

c)

Direct Marketing

d)

Personal Selling

6.

A press release announcing a new player signing is:

a)

Advertising

b)

Sales Promotion

c)

Direct Marketing

d)

Public Relations

7.

Sending a personalized email about a season-ticket renewal is:

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Direct Marketing

8.

Which promotional tool has the highest cost per contact?

a)

Advertising

b)

Sales Promotion

c)

Public Relations

d)

Personal Selling

9.

Which promotional tool offers the least control over the message?

a)

Advertising

b)

Personal Selling

c)

Direct Marketing

d)

Public Relations

10.

The best promotional campaigns:

a)

Use only one medium

b)

Avoid sales promotion

c)

Rely only on PR coverage

d)

Use a balanced mix of tools

11.

Building emotional connections and loyalty with fans is called:

a)

Merchandising

b)

Licensing

c)

Product Placement

d)

Fan Engagement

12.

Selling branded apparel and souvenirs for extra income is:

a)

Endorsements

b)

Cross-Promotion

c)

Naming Rights

d)

Merchandising

13.

When an athlete publicly supports a product, it’s an example of:

a)

Product Placement

b)

Revenue Stream

c)

Sponsorship

d)

Endorsement

14.

Adjusting ticket prices based on demand or opponent is known as:

a)

Cross-Promotion

b)

Licensing

c)

Merchandising

d)

Dynamic Pricing

15.

When two brands collaborate to promote each other’s products, it’s:

a)

Product Placement

b)

Fan Engagement

c)

Endorsement

d)

Cross-Promotion

16.

Selling a company the right to name a stadium is called:

a)

Revenue Stream

b)

Product Placement

c)

Licensing

d)

Naming Rights

17.

Showing a brand’s logo inside a movie or TV show is:

a)

Fan Engagement

b)

Merchandising

c)

Endorsement

d)

Product Placement

18.

Ticket sales, merchandise, and sponsorships are examples of:

a)

Promotional Mix

b)

Dynamic Pricing

c)

Cross-Promotion

d)

Revenue Streams

19.

Allowing another company to use your logo for a fee is:

a)

Merchandising

b)

Product Placement

c)

Sponsorship

d)

Licensing

20.

A person who represents a brand and models its image publicly is a:

a)

Endorser

b)

Distributor

c)

Sponsor

d)

Brand Ambassador

21.

A team launches a “Throwback Night” with free mini-jerseys for the first 500 fans. Which promotional tool is used?

a)

Advertising

b)

Direct Marketing

c)

Public Relations

d)

Sales Promotion

22.

A shoe brand partners with a musician for a sneaker featured in a music video. This is:

a)

Dynamic Pricing

b)

Naming Rights

c)

Fan Engagement

d)

Product Placement

23.

A stadium renames its field after a bank that pays $2 million per year. This is called:

a)

Licensing

b)

Sponsorship

c)

Merchandising

d)

Naming Rights

24.

A college sends emails to former season-ticket holders offering early access. Which tool applies?

a)

Advertising

b)

Personal Selling

c)

Public Relations

d)

Direct Marketing

25.

When a sports team collaborates with a soft drink brand for a summer campaign, that’s an example of:

a)

Endorsement

b)

Merchandising

c)

Public Relations

d)

Cross-Promotion

26.

A brand hires a social media influencer to represent its image. That person acts as a:

a)

Sponsor

b)

Distributor

c)

Vendor

d)

Brand Ambassador

27.

A team uses an app that raises ticket prices as demand increases. This pricing approach is:

a)

Market Segmentation

b)

Product Placement

c)

Sales Promotion

d)

Dynamic Pricing

28.

A press release highlights players visiting a children’s hospital to promote goodwill. Which promotional-mix tool is this?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Public Relations

29.

Selling replica jerseys in retail stores and online is an example of:

a)

Licensing

b)

Cross-Promotion

c)

Advertising

d)

Merchandising

30.

An athlete posts a video praising an energy drink without being in a commercial. This is best described as:

a)

Fan Engagement

b)

Sponsorship

c)

Dynamic Pricing

d)

Endorsement