WorksheetsUnit 7: Promotional Mix Unit Test Review
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
______________ is any form of communication a business or organization uses to inform, persuade or remind individuals about its products or services.
a)
Promotion
b)
Product
c)
Price
d)
Place
2.
Public relations is NOT part of the promotional mix.
a)
True
b)
False
3.
Advertising is a form of paid and non-personal promotion.
a)
True
b)
False
4.
Which of the following is NOT a type of public relations activity?
a)
Sponsorships
b)
Public events
c)
Press kits
d)
Door-to-door sales
5.
Which of the following is an example of personal selling?
a)
Slogans
b)
An organization sponsoring a local youth soccer league
c)
Coupons and rebates
d)
Telemarketing
6.
Promotional planning is the combination of strategies and cost-effective allocation of resources in order to create the desired promotional outcome of a business.
a)
True
b)
False
7.
What are the two basic aspects of advertising?
a)
The message and the medium
b)
The budgeting and the time of day
c)
The frequency and the message
d)
The medium and the time of day
8.
Which of the following is an example of sales promotions?
a)
Slogans
b)
An organization sponsoring a local youth soccer league
c)
Coupons and rebates
d)
Telemarketing
9.
What is the segment of individuals who benefit from your product called?
a)
Viewers
b)
Ideal
c)
Target market
d)
Audience
10.
Which of the following is an example of public relations?
a)
Sending a newsletter to customers
b)
Hosting a charity event
c)
Running a television commercial
d)
Offering discounts on products
11.
What is one of the disadvantages of personal selling?
a)
High interaction with customers
b)
It is costly due to the required sales force
c)
It creates a strong relationship with customers
d)
It is effective for closing sales
12.
The promotional mix is the set of tools a business utilizes to effectively communicate which of the following to customers?
a)
The benefits of products or services
b)
The revenue and profits generated
c)
The impact the business has on the economy
d)
The number and type of employees
13.
If customers are not aware of a company’s products and services, which of the following will occur?
a)
The business will thrive
b)
The business must change the products and services offered
c)
The business will not survive
d)
The business will need more employees
14.
Which of the following activities is LEAST likely to be considered part of public relations?
a)
Media releases
b)
Community events
c)
Discount coupons
d)
Corporate social responsibility
15.
What is the ultimate goal of personal selling?
a)
Reminding customers about a specific product
b)
Informing customers about a new product
c)
Closing the sale
d)
Building a positive business image
16.
Which of the following best illustrates personal selling?
a)
Offering a free sample at a store
b)
Advertising a product on television
c)
Mailing coupons to customers
d)
Publishing an article about a product in a magazine
17.
Which of the following is NOT a tool of determining the target market?
a)
A survey
b)
An advertisement
c)
A quiz
d)
A test group
18.
Any form of communication a business or organization uses to inform, persuade or remind individuals about its products or services
a)
promotion
b)
promotional mix
c)
sales promotion
d)
promotional planning
19.
The words and images you use to appeal to a target market.
a)
content
b)
format
c)
advertisement
20.
Marketing and promotion are the same thing.
a)
True
b)
False
100 %
