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WorksheetsAdvertising and New Media
Total questions: 25
Worksheet time: 13mins
New media is different from traditional media mainly because it is...
Expensive and difficult to access
Interactive and digital
Limited to TV and radio
Only used by large corporations
Which of the following is an example of technological convergence?
Newspapers increasing their subscription fee
TV, radio, and print content merging into digital platforms
More people watching movies in cinemas
Higher sales of printed magazines
Which statement best describes new media users?
They are passive audiences
They only receive information
They can produce, share, and interact with content
They only use TV for entertainment
A TikTok video that becomes viral shows which characteristic of new media?
One-way communication
Limited sharing
Interactivity and user engagement
Lack of participation
The shift in ad spending from newspapers to social media platforms is an example of...
Media consolidation
Digital transformation
Audience fragmentation
Traditional resurgence
During the pandemic, which trend increased significantly?
Use of landline telephones
Online shopping and e-commerce
Door-to-door sales
Printed magazine subscriptions
Push marketing is commonly associated with...
Two-way communication
Online interactive ads
Traditional media like TV and radio
User-generated content
Pull marketing is associated with...
One-way messaging
Encouraging consumers to actively seek information
No consumer feedback
Advertising through flyers only
Which of the following is an example of traditional advertising?
TikTok video ads
Instagram sponsored posts
Billboard beside a highway
Google search ads
The marketing funnel term “TOFU” stands for...
Top of the Future Outreach
Total Output for Users
Top of the Funnel
Targeting Options for Users
In the marketing funnel, “Conversion” happens at…
TOFU
MOFU
BOFU
Pre-funnel stage
Why is user-generated content (UGC) powerful?
It is often ignored by consumers
It is considered more authentic and trusted
It only benefits brands with big budgets
It cannot be shared
Media Prima’s move towards digital platforms shows the trend of…
Returning to traditional media
Media de-globalization
Media companies transforming to digital-first strategies
No change in the media environment
REV Asia reaches millions mainly through…
Newspapers
Social media distribution
Radio broadcasts
Door-to-door surveys
Which of the following is an impact of new media on consumers?
Consumers have no control over content
Consumers receive messages passively
Consumers can interact and influence brand messages
Consumers only watch TV advertisements
Which of the following is NOT a characteristic of new media?
Interactivity
Being networked
Being digital
One-way communication only
What is media consolidation?
Media companies becoming smaller
Media companies merging to increase power
Increase in radio-only companies
Mash-ups and user parodies online are examples of...
Digital natives remixing content
Traditional media growth
Lack of creativity
Push marketing
A company using Google Ads to retarget users who visited their website is practicing...
Traditional advertising
Interactive, data-driven advertising
Mass broadcasting
One-way communication
What caused a major global spike in digital media consumption?
Global financial crisis
COVID-19 lockdowns
Newspaper promotions
Radio popularity
Traditional media such as TV and radio are completely irrelevant today
True
False
Media consolidation refers to media companies splitting into smaller independent units.
True
False
Digital advertising allows advertisers to track user behavior in real time
True
False
Digital natives are individuals who grew up with social media and digital technologies
True
False
In digital advertising, brands cannot measure the impact or performance of their ads
True
False
