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WorksheetsBrainbuffet Module 2: 1&2 review
Total questions: 13
Worksheet time: 8mins
A persona is:
a fictional character representing a consumer type
a type of software application
a marketing strategy
a brand logo
Personas are helpful because:
They help understand target audience needs and behaviors.
They guarantee product success.
They eliminate the need for user research.
They replace all forms of market analysis.
Personas help relate to:
customers
products
advertisements
competitors
How many types of relationships are there?
Two
Three
Four
Five
Name the types of relationships.
(a) (b) (c) (d)
What type of relationship refers to a supplier selling to a business?
Business-to-Business (B2B) relationship
Business-to-Consumer (B2C) relationship
Consumer-to-Consumer (C2C) relationship
Peer-to-Peer (P2P) relationship
Which type of business relationship describes a freelance contractor working for a business?
Employment relationship
Partnership
consumer to business
Joint venture
For a band, who can also be a target audience if not the fans?
Music producers
Stage crew
Security staff
Lighting technicians
What is the key to a successful content marketing campaign?
know your students
know your target audience
know the whole world
scope creep
What term describes characteristics that a target audience shares in common?
skills
demographics
age
gender
What term describes characteristics that a target audience shares in common?
to group everyone together
to create lines
to further split your audience into a more detailed demographic
to throw your audience everything
What is apin points?
specific frustrations a customer might experience when trying to complete a task
where you feel pain in your body
to stand in a painful place
being poor
When you consider the pain points of a target audience means paying attention to what?
their personal challenges
their general challenges
a group challenge
all city challenges
