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WorksheetsDigital Marketing ISCOM 1
Total questions: 12
Worksheet time: 6mins
What proportion of the world's population will be using social media platforms in 2025?
More than half
Less than half
A third
A quarter
What are the three characteristics associated with short videos in digital marketing?
Depth, loyalty, awareness
Immediacy, sharing, brand universe
Viral reach, depth, loyalty
What is the primary purpose of Google Analytics in marketing?
To design attractive websites
To create social media posts automatically
To replace human decision-making
To collect data and understand user behavior
What characterizes authenticity in a successful video?
A tone that is overly scripted and artificial
True stories, real experiences, and natural language
Excessive use of "stock" footage
A long video
What is the main impact of augmented reality (AR) on audience engagement?
It reduces engagement by making content more technical and therefore less accessible to the majority of users
It strengthens engagement by offering direct interaction with content, giving users an active role in the experience
It replaces traditional visual content, reducing the variety of formats available to audiences
It limits the user's attention by adding too many layers of information about the real environment
Gamification transforms a passive audience into:
Active participants
Passive consumers
Spectators
Loyal customers
How does UX contribute to credibility?
By adding more pop-ups
By increasing website complexity
By improving visual consistency, clarity, and page speed
By using more ads
Which of the following is NOT one of the three pillars of SEO?
Technical SEO
Content
Paid Ads
Popularity (backlinks and authority)
What is the main feature of using AI in content creation?
It replaces human creativity
It cannot adapt to current trends
It allows you to analyze audience preferences and optimize content
It shortens the creative process
What are the advantages of using live streaming on social media?
Real-time interaction with the audience
It ensures superior production quality thanks to the platforms' native technical tools
It automatically guarantees a wider audience than content published at a later date
It enhances authenticity and enables immediate interaction with the audience, which greatly increases engagement
How can video content personalization influence user engagement?
It has no effect on commitment
It increases relevance and user interest
It complicates content creation
It makes the content less accessible.
What role does data analysis play in optimizing video campaigns on social media?
It is only useful for paid advertisements
It is not necessary for campaigns to be successful
It provides a better understanding of user behavior
It complicates the content creation process
