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WorksheetsBranding Year 7
Total questions: 11
Worksheet time: 6mins
What is a brand?
A type of shop
A special name, image and feeling people connect with a product
A price tag
A TV advert
Which of these is part of a brand’s identity?
The weather
The logo and colours
The country’s flag
The school timetable
A logo is best described as:
A long story about the business
A picture or symbol that represents the brand
A list of prices
A type of phone
Why do businesses use the same colours and fonts everywhere?
To save ink
So people recognise the brand easily
Because they are not allowed to change
To confuse customers
Which example shows a brand’s “personality”?
“We are a fun and friendly company.”
“Our shop opens at 9am.”
“We have 10 staff members.”
“We are next to the bus stop.”
What is a slogan?
A secret message
A short, catchy phrase that helps people remember the brand
A list of ingredients
A safety warning
Why is a good brand name important?
It must be very long
It should be hard to spell
It helps customers remember and talk about the business
It must include a number
Which of these MOST likely to make customers trust a brand?
Changing its logo every week
Giving different quality each time
Being reliable and keeping its promises
Hiding information from customers
Two trainers look the same, but one has a famous brand logo. Why might it cost more?
The brand is known and trusted by many people
The shoe is heavier
The laces are longer
It is harder to walk in
Which sentence best describes what makes a strong brand?
It shouts the loudest
It has a clear name, logo, colours and personality that customers recognise and like
It copies other brands
It changes everything all the time
Click all the features of a brand/logo
Colours
Unique
Shapes
Slogan
