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WorksheetsQuiz 3_L2_Mktg
Total questions: 15
Worksheet time: 10mins
1. Bagong Pag-asa a local bakery wants to reach more customers beyond their neighborhood. They want to target young people who are always online. Which marketing strategy is BEST for them?
Creating Facebook and TikTok ads
Printing flyers and newspaper ads
Sponsoring a local radio segment
Putting up a roadside billboard
2. Bagong Pinas Advertising Inc. (BPAI) is a company that runs a TV commercial, but they cannot tell how many people watched it or who the viewers were. What type of marketing challenge is this?
High production cost
Difficult to measure
Negative word-of-mouth
Creative saturation
3. Barong Maestro a male clothing shop posts daily updates on FB and Instagram, as well as it responds to customer questions within minutes. What marketing characteristic does this show?
One-way messaging
Mass broadcast reach only
Two-way communication
Delayed feedback cycles
4. A laundry business owned by Mr. Paulo Labania, wants to lower its advertising expenses. His printing posters and TV ads cost too much. Which approach should Mr. Labania he shift to?
Outdoor billboards
Direct mail campaigns
Digital/social media marketing
Prime-time TV spots
5. Alden Richsyard a student from NEHS notices that a billboard and supermarket flyer both deliver messages without asking for customer feedback. What marketing type is this?
Guerrilla marketing
Content marketing
Traditional marketing
Influencer marketing
6. A new brand of smartphone launches a Facebook promo where users must comment to join. What makes this contemporary marketing?
It relies on mass one-way messaging
It focuses on customer interaction
It avoids analytics
It ignores social platforms
7. A new entrant fast-food company wants to know how many clicked their ad and how many purchased after seeing it. Which feature allows this?
Viral content
Measurable results
Celebrity endorsements
In-store sampling
8. A billionaire contractor and business owner Adel says: 'I want my ad to reach people nationwide, not just newspaper readers.' Which strategy does Adel's Marketing team may fits best?
Local newspaper ads
Social media marketing
Street posters near stores
Community bulletin boards
9. A shoe brand uses both a billboard and Facebook ads to promote a new product. What approach are they using?
Pure digital marketing
Public relations only
Mixed traditional and contemporary
Event sponsorship only
10. A customer complains on Instagram and the company replies immediately. What does this show?
Pre-scheduled one-way messaging
Real-time customer engagement
Long-term branding only
Offline feedback loops
11... It is a cost effective modern marketing wherein you just pay based on how many times your ad is shown.
(a)
12. It is a real time performance tracking on digital marketing that happens when completes a goal such as buying a product, signing up, as well as downloading or having an actual purchase.
(a)
13. Traditional marketing is characterized by ___-___ communication.
(a)
14. Traditional marketing focuses on (a) marketing using offline media with limited interactivity and measurable result.
15. Which of the following is not a characteristic of modern marketing or also known as the digital platform marketing?
Highly targeted audience.
It is interactive and real time performance tracking.
Limited exposure time - viewers / readers may skip ads.
Personalized content and tailored to individual user.
