WorksheetsUNIFIED MARKETING SS2 FIRST TERM
Total questions: 40
Worksheet time: 26mins
THE LONGEST CHANNEL OF MARKETING IS ____________
PRODUCER TO WHOLESALER TO RETAILER TO CONSUMER
PRODUCER TO CONSUMER
WHOLESALER TO RETAILER TO CONSUMER
RETAILER TO CONSUMER
Which of the following best describes a 'channel of distribution' in marketing?
The method used to advertise a product
The route taken by a product from producer to consumer
The process of setting a product's price
The way a business manages its employees
Which of the following is an example of a direct distribution channel?
Manufacturer → Wholesaler → Retailer → Consumer
Manufacturer → Consumer
Manufacturer → Agent → Retailer → Consumer
Manufacturer → Distributor → Retailer → Consumer
What is the main role of an intermediary in a distribution channel?
To manufacture goods
To facilitate the movement of goods from producer to consumer
To consume the product
To design advertising campaigns
What is Channel of Distribution
How long it takes for customers to get the product
The time it takes the products to get delivered to the store
Those who buy and actually use the product
The path a product takes from producer to the final user
Which of the 4 P's represents Distribution?
Product
Place
Price
Promotion
Occurs when intermediaries participate in the distribution channel
intensive distribution
exclusive distribution
indirect distribution
intermediary
Occurs when intermediaries participate in the distribution channel
intensive distribution
exclusive distribution
indirect distribution
intermediary
Occurs when products are supplied to only one dealer within a certain geographic area
exclusive distribution
intensive distribution
indirect distribution
wholesaler
Uses all suitable outlets to sell a product
indirect distribution
exclusive distribution
wholesaler
intensive distribution
Occurs when goods or services are sold by the producer to the final consumer
intensive distribution
channel of distribution
exclusive distribution
direct distribution
A middleman
wholesaler
intermediary
retailer
e-marketplace
Distribution is a part of
product
place
price
promotion
Agents, wholesalers, and retailers are all types of
producers
e-tailers
intermediaries
distribution channels
Department stores and grocery stores are examples of
wholesalers
producers
distributors
retailers
Which intermediary mainly sells to consumers?
agents
retailers
wholesalers
manufacturers
Visiting a retail store to purchase a product would be considered which distribution channel?
indirect
direct
marketing
automobile
Using a variety of distribution channels is known as
multi channel distribution
group distribution
channel fixing
selective distribution
These intermediaries buy large quantities of goods, store goods, and sell to retailers.
agents
consumers
producers
wholesalers
This is the most frequently used form of Physical Distribution.
Trucks
Waterways
Airplane
Pipeline
The 3rd step in Setting Prices is....
Determine Pricing Objectives
Study the Competition
Estimate Demand
Set Price
This type of distribution uses an intermediary (ex: Stop & Shop) this is an example of....
Direct Distribution
Indirect Distribution
What P of the 4 P's is Distribution?
Product
Place
Price
Promotion
This is the Channel that goes from Producer to Consumer
Direct
Indirect
Sales Agent
None of the above
This percent of marketing profits is spent on Distribution activities.
29%
50%
72%
100%
Which intermediary in the distribution process follows the wholesaler?
Consumer
Sales Representative
Retailer
Agent
What is a channel of distribution?
The method for setting the price of a product.
The process of designing new product packaging.
The network used to get a product to customers.
The system used to advertise products online.
What does direct channel mean?
Shipping products internationally by air or sea.
Partnering with wholesalers to distribute products.
Using automated systems to track inventory levels.
Selling products directly to customers without intermediaries.
What is an example of an indirect channel?
Offering free shipping directly from your warehouse.
Delivering products to customers in-person.
Partnering with a retailer to sell your products.
Selling products on your company’s website.
Which transportation method is typically the fastest?
Transporting by ship.
Using rail systems.
Shipping by air.
Delivering by trucks.
What is a benefit of using rail transport for distribution?
It allows same-day delivery for local orders.
It is the least expensive method for heavy goods.
It ensures delivery within hours to customers.
It is the fastest way to ship products globally.
Why are international distribution channels important?
They increase costs for shipping products abroad.
They eliminate the need for local retail stores.
They simplify the process of manufacturing goods.
They enable products to reach global markets.
The main advantage of road transport is
the large loads it can carry.
the flexibility it offers.
the employment prospects it offers.
it is not labour intensive.
The advantage road transport has over other means of transport is
intermediate terminal handling is eliminated by door-to-door delivery.
specialized vehicles can be used to carry certain loads.
packaging is very easy as experts handle it.
weather conditions do not affect it.
Speed is an important consideration for choice of a means of transport where goods are
bulky
inferior
durable
perishable
Which of the following is a disadvantage of road transport?
It offers door-to-door service
It is fast over short distances.
It is prone to accident and highway robberies.
It is more readily available than others.
Which of the following is a disadvantage of road transport?
It offers door-to-door service
It is fast over short distances.
It is prone to accident and highway robberies.
It is more readily available than others.
Which is the most flexible mode of transport?
Road transport
Rail transport
Air transport
Water transport
The main disadvantage of rail transport to the trader is that
it is suitable for heavy and bulky goods.
it operates on schedule i
t is suitable for long distance.
It is slow on short distance and inflexible.
ENUMERATE FACTORS AFFECTING CHOICES OF TRANSPORTATION
