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WorksheetsCHAPTER 3: Product Brand Design and Management
Total questions: 15
Worksheet time: 3mins
Question 1: What difficulties may arise when naming a brand in foreign markets?
A. Differences in language and culture
B. Inability to register copyright/trademark
C. Lack of origin information
D. No existing brand reputation
Question 2: Which of the following is a famous trademark?
A. Apple
B. Honda Wave motorcycle
C. Hamburger
D. Black coffee
Question 3: What is the main difference between a product and a trademark?
A. A product is a physical item, a trademark is a distinguishing sign
B. A product is a service, a trademark is the price
C. No difference
D. A product is a logo, a trademark is a physical item
Question 4: Which of the following is NOT a reason for developing a new product?
A. The competition among businesses is becoming increasingly intense
B. To replace products that are declining
C. To create future “Stars” and “Dogs” in the company’s product portfolio
D. To fill gaps in the market
Question 5: What is the main role of a trademark?
A. To increase product price
B. To distinguish the company’s product from competitors
C. To change the product formula
D. To reduce production costs
Question 6: How does a trademark help consumers distinguish between Apple and Samsung phones?
A. By battery quality
B. By logo, color, and brand identity
C. By price
D. By TV advertisements
Question 7: Can a trademark consisting of a logo and specific colors be fully copied by others?
A. Yes, because no one controls it
B. No, because it is legally protected
C. Yes, as long as it is not registered
D. No, because it is a trade secret
Question 8: Which example shows a trademark creating emotional value for customers?
A. Coca-Cola with happy, joyful images
B. A tablet
C. A cheap soap
D. Bottled water
Question 9: What is the difference between a trademark and a brand?
A. Trademark is a legal sign, brand is the overall brand identity
B. Brand is a logo, trademark is the product
C. Brand is only for marketing, trademark is a product
D. There is no difference
Why is naming a brand after a national leader or historical figure considered a mistake?
A. It is not protected by law
B. It may cause negative reactions in certain cultures
C. It cannot be registered for international copyright/trademark
D. Both A and B are correct
Question 11: When expanding to international markets, what should a company consider about its trademark?
A. Register the trademark in the host country
B. Only advertise on social media
C. Don’t worry about it
D. Only change the price
Question 12: How does a trademark help a company create long-term competitive advantage?
A. By increasing production costs
B. By building brand recognition and customer loyalty
C. By lowering product quality
D. By copying other trademarks
Question 13: Two products have the same quality but different trademarks. Which product do consumers usually choose?
A. The cheapest product
B. The product with a familiar or reputable trademark
C. The newest product
D. The product with no advertising
Question 14: Which is an example of a brand failing to protect its trademark?
A. A brand’s logo being copied without legal action
B. Apple protecting its logo
C. Coca-Cola keeping its formula secret
D. Samsung creating a new logo
Question 15: Product value shows a positive differentiation when customer loyalty reaches which threshold?
A. Below 35%
B. From 35% to 45%
C. From 45% to 55%
D. From 55% and above
A. Below 35%
B. From 35% to 45%
C. From 45% to 55%
D. From 55% and above
