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WorksheetsMarketing Lesson Quiz 1-7
Total questions: 10
Worksheet time: 8mins
__________ is the shared beliefs, values, language, art, religion, and customs of a particular group of people.
diversity
market
background
culture
Diversity marketing helps companies effectively communicate with different groups of __________.
professionals
actors
families
customers
Which of the following is not a key component of diversity marketing?
in-person
in-language
in-communication
in-culture
In-culture means relating to a cultural group’s __________, attitudes, and views.
community
language
needs
values
Which diversity marketing component leads companies to invest in and socially interact with consumers in the communities where they live?
in-person
in-market
in-culture
in-language
What is multiculturalism?
researching to better understand the wants and needs of a target market
investing in target market communities where a business sells its product
demonstrating a brand’s desire to appeal to a variety of cultures
creating equal representation amongst many different cultures
Diversity marketing requires companies to craft messages that appeal to the __________ wants, needs, and values of every cultural group they market their products and services to.
possible
unlimited
general
specific
What do companies do to better understand the wants and needs of the target group they are trying to reach?
bridge gaps
create tv commercials
conduct research
stage events
What is currently the fastest growing group of consumers in the U.S. market?
Asian Americans
African Americans
Hispanic Americans
European Americans
What is diversity marketing?
the values, attitudes, and views that a particular group of consumers share
the strategies companies use to craft messages that appeal to the general public
a way for companies to effectively communicate with different groups of customers
a way for companies to meet the needs and wants of their target market
