A clothing company grants a Japanese firm the right to produce shirts using its brand name in exchange for royalties. What strategy is being used?

Jollibee wants to expand to Canada using local entrepreneurs who will operate stores under its business model. What method fits this?

A tech company partners with a Korean firm to develop a new mobile app together. No new company is formed. This describes a:

A Philippine electronics company builds a factory in Vietnam to reduce labor costs and have full operational control. This is an example of:

Which is an advantage of exporting?

Which factor MOST affects companies entering culturally diverse markets?

Which global entry strategy has the highest risk but offers the greatest control?

A brand is present in 60+ countries with a consistent logo, packaging, and message. This refers to:

Disney letting global manufacturers use its characters to produce toys is an example of:

Why might a company choose a joint venture instead of FDI when entering a politically unstable country?

A global airline joins Star Alliance to expand routes without building new aircraft or offices. This demonstrates:

Which BEST explains why franchising is effective for fast-food global expansion?

A company chooses licensing, but later discovers the licensee is producing lower-quality products. What is a major risk shown here?

A company wants rapid global expansion but also needs a uniform brand experience in all countries. Which strategy aligns MOST with these goals?

A fitness app tracks user location 24/7 even when the feature is turned off, and users were not informed. What principle is violated?

A clothing store asks customers for their birthday at checkout "to apply discounts," but later uses it for targeted ads unrelated to rewards. What issue arises?

A food delivery app sells customer email addresses to another company without notifying users. Which practice does this represent?

A website allows users to unsubscribe from marketing newsletters, but the unsubscribe button is hidden under multiple menus. This design is an example of:

A travel agency uses customer browsing history to show manipulated "limited seats left" messages to pressure purchases. This violates which ethical principle?

A bank collects fingerprint data for security but stores it in an unencrypted folder accessible to staff. Which requirement is violated?

mobile game asks for access to the user’s contact list even though the feature is not needed for gameplay. This violates:

health app tells users it will store their data securely, but later a breach occurs because it ignored standard security practices. The company failed in:

A company uses AI to approve loan applications. It later finds out that the system denies loans to people from a specific region without valid reasoning. This is an example of:

A streaming service informs users of a new feature and clearly explains what data will be collected. Users must click “Agree” to proceed. This follows which principle?

Which principle requires businesses to clearly inform users about what data is collected and how it will be used?

Which Philippine law protects personal information and regulates its processing?

Ethical marketing focuses on practices that:

Collecting only the minimum amount of data needed for a service refers to:

racking users across websites without permission is an example of:

Which of the following is considered a “dark pattern”?

What is the main goal of cybersecurity in marketing?

Selling user data to unknown third parties without consent violates which principle?

Ethical audits in marketing help companies:

A marketing algorithm that unfairly targets or excludes certain groups reflects which issue?

Data privacy refers to the responsible handling, processing, and protection of personal information.

Ethical marketing encourages the use of manipulative tactics as long as it increases sales.

Transparency means consumers must be informed about what data is collected and how it will be used.

The Data Privacy Act of 2012 (RA 10173) applies only to government agencies and not to private companies.

GDPR is a global data privacy law created in the European Union.

Dark patterns are interface designs that influence users to make choices that benefit the company but not the user.

Data minimization means collecting as much data as possible to improve marketing accuracy.

A company must obtain clear and informed consent before collecting sensitive personal information.

Selling customer data to third parties without informing them is considered ethical marketing practice.

Biased algorithms can lead to unfair discrimination in marketing campaigns.

Consumers should not have the right to access, modify, or delete their personal data once collected by a business.

Ethical marketing supports honesty, fairness, and respect for consumer autonomy.

Data privacy violations can lead to legal penalties and damage to a company’s reputation.

Tracking users across websites without permission is an acceptable marketing practice.

Strengthening cybersecurity is essential to protect customer information from unauthorized access.