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WorksheetsSMM 5.1 Formative: Instagram - History, Audience, and Org Ads
Total questions: 30
Worksheet time: 15mins
Before it became Instagram, what was the primary function of the original app "Burbn" created by Systrom and Krieger?
It was a platform dedicated to short-form video.
It was a mobile check-in app for locations.
It was an encrypted direct messaging service.
It was a marketplace for selling digital goods.
Why did the founders decide to pivot from "Burbn" to focusing exclusively on photo-sharing?
They lost their initial seed funding from investors.
They wanted to compete directly with Facebook's timeline.
They realized Burbn was too similar to Foursquare.
They lacked the technical capacity for check-in features.
The name "Instagram" was created as a portmanteau of which two words?
Instant and Telegram
Instant and Program
Internet and Telegram
Image and Diagram
What significant event occurred in April 2012 regarding Instagram's corporate history?
The platform launched its first advertising tools.
The app reached its first one million users.
Facebook acquired the platform for $1 billion.
The founders launched their IPO on the stock market.
How did the launch of the Android app in April 2012 impact Instagram’s market position?
It decreased engagement by fragmenting the user base.
It shifted the focus entirely to tablet-based users.
It allowed the app to monetize through paid downloads.
It exponentially expanded the addressable market globally.
Which feature was introduced in 2016 as a direct response to the growing threat of Snapchat?
Instagram Reels
Instagram Threads
Instagram Stories
Instagram Live
Although eventually deprioritized, what was the strategic intent behind the launch of IGTV in 2018?
To compete with YouTube using long-form vertical video.
To replace the standard news feed with video only.
To allow users to stream live television broadcasts.
To provide a platform for audio-only podcasts.
Which feature marked a platform-wide pivot to short-form video to counter the rise of TikTok?
Instagram Direct
Instagram Reels
Instagram Guides
Instagram TV
What is the primary strategic function of "Threads," launched in July 2023?
To provide a standalone app for photo editing.
To create a marketplace for verified influencers.
To offer a text-based competitor to Twitter (X).
To integrate virtual reality into the ecosystem.
Which pattern best describes Instagram’s core strategy regarding competitive adaptation?
They acquire competitors before they become threats.
They identify successful mechanics and clone them.
They ignore competitors to focus on niche markets.
They sue competitors for intellectual property theft.
Why is a deep demographic analysis considered the critical first step in a marketing strategy?
It fulfills the legal requirements for data privacy.
It allows marketers to artificially inflate metrics.
It ensures campaigns resonate with real people.
It guarantees that the content will go viral.
Which country currently boasts the largest Instagram user base with 414 million users?
United States
Brazil
India
Indonesia
Which age cohort represents the largest single group within Instagram's 2 billion monthly active users?
The 13-17 age group.
The 18-24 age group.
The 25-34 age group.
The 35-44 age group.
What statistic supports the claim that Instagram is a "premium marketing environment" in the U.S.?
58% of users earn over $100,000 annually.
90% of users have a college degree.
75% of users own their own business.
40% of users live in major metropolitan areas.
Due to the concentration of high-income users, Instagram is particularly fertile ground for which type of business?
Discount retailers seeking high volume sales.
B2B software companies targeting enterprises.
Direct-to-consumer brands in premium categories.
Local service providers with low profit margins.
How does the text define "organic marketing"?
The art of buying attention through ads.
The art of earning the audience's attention.
The process of using bots to gain likes.
The practice of only posting raw photos.
What is the primary risk of running paid ads without first establishing a strong organic foundation?
It becomes a costly exercise in renting attention.
It violates the platform's terms of service.
It results in the account being shadow-banned.
It prevents the ads from being approved.
What are "content pillars" in the context of social media strategy?
The specific days of the week you post content.
The paid influencers who represent the brand.
The 3-5 key themes guiding the content strategy.
The technical tools used to schedule posts.
Which of the following is an example of a "content pillar" for an apparel brand?
Posting random memes to get likes.
Sharing Behind the Scenes footage.
Sending direct messages to new followers.
Changing the bio link every day.
Why is User-Generated Content (UGC) considered a valuable content pillar?
It allows the brand to stop creating original content.
It provides social proof by featuring real customers.
It ensures that the content will be high-resolution.
It guarantees the post will appear on the Explore page.
Regarding profile optimization, how should the "Account Name" be utilized for SEO?
It should strictly match the legal business name.
It should include searchable keywords like topics.
It should be left blank to look minimalist.
It should only contain emojis to save space.
Which element of the Instagram profile is described as the "primary search identifier"?
The Bio
The Username
The Account Name
The Website Link
According to best practices, what is the strategic function of Instagram Reels?
Deepening the connection with current followers.
Providing a platform for text-based updates.
Discovery, attracting new followers, and reach.
Sharing long-form educational tutorials.
Which content format is best suited for high-value, educational, and storytelling content?
Reels
Stories
Carousels
Threads
What is the best practice for using Instagram Stories to increase engagement?
Use interactive stickers like polls and questions.
Repost videos containing watermarks from TikTok.
Write long paragraphs of text on a plain background.
Post only once a week to maintain mystery.
Why is posting when the audience is most active critical for the algorithm?
It ensures the post is reviewed by human moderators.
It prevents the post from being flagged as spam.
High initial engagement signals value to the algorithm.
It guarantees the post will be archived permanently.
While general data suggests Monday 3-9 PM is a peak time, what is the most valuable data source for scheduling?
Global industry benchmark reports.
Competitor posting schedules.
The brand's own Instagram Insights.
Third-party marketing blogs.
What key best practice is listed for creating successful Reels content?
Use static images with no movement.
Use trending audio and original content.
Repost content with TikTok watermarks.
Focus on long, slow-paced storytelling.
What is the maximum character limit for an Instagram Bio to explain a brand's value proposition?
Under 100 characters.
Under 150 characters.
Under 200 characters.
Under 280 characters.
How does the text describe the overall evolution of Instagram?
From a niche app to a general social network.
From a photo app to a multi-billion dollar engine.
From a US-centric platform to a European one.
From a desktop website to a mobile-only application.
