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PMK - 2025 S1 - Semester Final - 100Qs

Total questions: 100

Worksheet time: 50mins

Name
Class
Date
1.

You are helping the school store choose products for next semester. What should you identify FIRST?

a)

The cheapest supplier

b)

The target market

c)

Competitor pricing

d)

Social media trends

2.

A gym wants to attract more teen members by focusing on fun, convenience, and lifestyle. This is which segmentation type?

a)

Demographic

b)

Behavioral

c)

Geographic

d)

Psychographic

3.

Which is the BEST example of a service?

a)

A phone

b)

A haircut

c)

A laptop

d)

A backpack

4.

A tutoring company sells a personalized learning experience. This relates to which marketing mix element?

a)

Product

b)

Promotion

c)

Price

d)

Place

5.

Your DECA chapter releases a video explaining leadership benefits. This is an example of:

a)

Product promotion

b)

Institutional promotion

c)

Personal selling

d)

Direct marketing

6.

A target market is defined as:

a)

Anyone who might buy the product

b)

The specific group the business aims to serve

c)

The entire population

d)

Competitors

7.

Selling water bottles for 14.99insteadof14.99 instead of 15.00 is an example of:

a)

Captive pricing

b)

Odd pricing

c)

Penetration pricing

d)

Skimming

8.

Personal branding is important because:

a)

It guarantees you get a job

b)

It shapes how others perceive your strengths

c)

It increases sales

d)

It replaces resumes

9.

The correct statement about needs vs. wants is:

a)

Wants are required for survival

b)

Needs and wants are interchangeable

c)

Needs are required for survival; wants are not

d)

Needs are more fun

10.

A student club decides to start selling T-shirts. This falls under which P?

a)

Product

b)

Price

c)

Place

d)

Promotion

11.

Choosing a mix of online sales, in-person stores, and pop-up booths relates to which P?

a)

Promotion

b)

Product

c)

Place

d)

People

12.

A consumer is:

a)

Someone who buys products for personal use

b)

A manufacturer

c)

A retailer

d)

A wholesaler

13.

A marketing plan should have which section written LAST?

a)

SWOT

b)

Executive summary

c)

Mission statement

d)

Sales analysis

14.

Competitor lowers prices — In SWOT, this is a:

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

15.

Which is an internal weakness for a local restaurant?

a)

New competitor

b)

Slow service due to poor training

c)

Rising ingredient costs

d)

Changing food trends

16.

A business analyzes lifestyle trends that influence customer behavior. Which PESTLE factor?

a)

Political

b)

Economic

c)

Social

d)

Legal

17.

A mission statement should describe:

a)

Future dreams

b)

Why the business exists and what value it provides

c)

Long-term investments

d)

Employee duties

18.

A vision statement describes:

a)

Daily operations

b)

Long-term goals and aspirations

c)

Target markets

d)

Competitor weaknesses

19.

SMART goals should be:

a)

Broad and inspirational

b)

Specific and measurable

c)

Vague but motivating

d)

Emotional

20.

Which is the best SMART goal?

a)

Sell more cookies

b)

Increase sales by 12% by April 30

c)

Become the best fundraiser

d)

Promote the club

21.

Running Instagram ads 3× per week is best described as a:

a)

Strategy

b)

Tactic

c)

Mission

d)

KPI

22.

Which is NOT part of an action plan?

a)

Timeline

b)

Metrics

c)

Budget

d)

SWOT analysis

23.

Hard metrics include:

a)

Satisfaction ratings

b)

Sales numbers

c)

Morale

d)

Opinions

24.

Soft metrics include:

a)

Profit

b)

Customer opinions & satisfaction

c)

Units sold

d)

Revenue

25.

New labeling laws belong under which PESTLE category?

a)

Legal

b)

Social

c)

Economic

d)

Technological

26.

A marketing strategy answers:

a)

Mission

b)

Who/what/where/how

c)

Price

d)

Executive summary

27.

Place mix decisions involve:

a)

How products reach customers

b)

How products look

c)

What price to set

d)

Which ads to run

28.

Sample ads, prototypes, and promotional materials belong in which plan section?

a)

SWOT

b)

Campaign activities

c)

Budget

d)

Timeline

29.

A company evaluating inflation is analyzing which PESTLE factor?

a)

Political

b)

Economic

c)

Social

d)

Technological

30.

Good marketing strategies should connect back to:

a)

Social trends only

b)

Mission & vision

c)

Store layout

d)

Employee raises

31.

A new energy drink claims: “Boosts focus for 4 hours with zero sugar.” This is its:

a)

Price strategy

b)

Unique Selling Proposition

c)

Distribution method

d)

Logo

32.

A company wants to reach as many customers as possible. Improve:

a)

Frequency

b)

Reach

c)

Copy length

d)

Store hours

33.

Hearing the same Spotify ad four times per day is an example of:

a)

Reach

b)

Frequency

c)

Tone

d)

Placement

34.

A business wants customers to consider switching from competitors. Which goal is this?

a)

Inform

b)

Persuade

c)

Remind

d)

Entertain

35.

A brand uses billboards, radio, and TikTok to keep customers aware. This is:

a)

Informative

b)

Reminder promotion

c)

Institutional

d)

Direct marketing

36.

A theme park faces safety concerns after a ride malfunction. What PR tool should be used first?

a)

Press release

b)

Coupon

c)

Sales promotion

d)

Price discount

37.

A press kit is used to:

a)

Communicate with journalists during events

b)

Create ads

c)

Collect coupons

d)

Measure metrics

38.

In the AIDA model, which step makes customers WANT the product?

a)

Attention

b)

Interest

c)

Desire

d)

Action

39.

Paid Google search ads are an example of:

a)

SEO

b)

SEM

c)

PPC only

d)

Viral marketing

40.

Improving website titles to rank higher without paying is:

a)

PPC

b)

SEO

c)

SEM

d)

Display advertising

41.

Choosing between TikTok, billboards, radio, and email refers to:

a)

Promotional mix

b)

Media selection

c)

Sales promotion

d)

Positioning

42.

Free samples at Costco represent:

a)

PR

b)

Personal selling

c)

Sales promotion

d)

SEO

43.

Paying a YouTuber to endorse a product represents:

a)

Embedded marketing

b)

Influencer marketing

c)

Publicity

d)

Institutional promotion

44.

A restaurant encourages customers to collect points for rewards. This is:

a)

Sponsorship

b)

Loyalty program

c)

Contest

d)

Press release

45.

Ensuring all branding matches across platforms is:

a)

Reach

b)

IMC

c)

CPM

d)

AIDA

46.

Promoting a company’s environmental efforts is:

a)

Product promotion

b)

Institutional promotion

c)

Persuasive promotion

d)

Direct marketing

47.

Metrics are used to:

a)

Reduce costs

b)

Measure campaign effectiveness

c)

Choose CEOs

d)

Replace advertising

48.

A billboard seen by 100,000 drivers is an example of:

a)

Reach

b)

Frequency

c)

AIDA

d)

IMC

49.

“Buy Now!” in an Instagram ad refers to which AIDA step?

a)

Desire

b)

Action

c)

Attention

d)

Interest

50.

A radio ad urging listeners to “Join today!” is an example of:

a)

Inform

b)

Persuade

c)

Remind

d)

Institutional

51.

A shop charges a high starting price to recover costs. This is:

a)

Penetration pricing

b)

Price lining

c)

Skimming

d)

Odd pricing

52.

A store starts with low prices to attract customers. This is:

a)

Skimming

b)

Penetration pricing

c)

Prestige pricing

d)

Captive pricing

53.

Pricing at 3.99insteadof3.99 instead of 4.00 is:

a)

Value pricing

b)

Odd pricing

c)

Even pricing

d)

Cost-plus

54.

Customers will buy a product even after a price increase. This indicates:

a)

Elastic demand

b)

Inelastic demand

c)

Derived demand

d)

Seasonal demand

55.

Charging extra for optional upgrades (like adding whipped cream) is:

a)

Optional pricing

b)

Captive pricing

c)

Bundle pricing

d)

Price lining

56.

Cheap printers but expensive ink =

a)

Optional pricing

b)

Captive pricing

c)

Price lining

d)

Penetration

57.

A 3-day 50% off sale is an example of:

a)

Seasonal pricing

b)

Prestige pricing

c)

Promotional discount

d)

Price lining

58.

The point where revenue = cost is the:

a)

Margin point

b)

Break-even point

c)

Elastic point

d)

Operating point

59.

Pricing based on what customers are willing to pay is:

a)

Competition-based

b)

Demand-based

c)

Cost-plus

d)

Everyday low pricing

60.

Constantly matching competitor prices may lead to:

a)

Increased profits

b)

Price wars

c)

Reduced demand

d)

Higher margins

61.

A phone + case + charger bundle is:

a)

Bundling

b)

Captive pricing

c)

Tiered pricing

d)

Penetration pricing

62.

High price to signal luxury is:

a)

Odd pricing

b)

Even pricing

c)

Prestige pricing

d)

Captive pricing

63.

“Good/Better/Best” versions is:

a)

Price lining

b)

Bundling

c)

Optional pricing

d)

Skimming

64.

Setting price based on competitor prices is:

a)

Demand-based

b)

Competition-based

c)

Cost-based

d)

Prestige

65.

Fixed expenses include:

a)

Rent

b)

Payment per unit

c)

Shipping per order

d)

Ingredients per item

66.

Elastic demand means:

a)

Price↑ → demand↑

b)

Price↑ → demand↓

c)

Price↓ → demand↓

d)

Price stable → demand↑

67.

Fixed costs = 6,0006{,}000 ; profit per unit = 33 . Break-even units =

a)

2,000

b)

3,000

c)

1,500

d)

6,000

68.

Cost + markup sets the:

a)

Competitive price

b)

Cost-based price

c)

Demand-based price

d)

Prestige price

69.

The ultimate goal of pricing is:

a)

Match competitors

b)

Cover costs + earn profit

70.

BEST strategy for entering a highly competitive market:

a)

Captive

b)

Penetration

c)

Skimming

d)

Price lining

71.

A restaurant buys directly from a farm. This is:

a)

Retail channel

b)

Indirect channel

c)

Direct channel

d)

Wholesale channel

72.

Breaking large shipments into small lots is:

a)

Captive pricing

b)

Bulk-breaking

c)

Retailing

d)

Segmenting

73.

Amazon-only sellers are:

a)

Nonstore retailers

b)

Direct retailers

c)

E-tailers

d)

Wholesalers

74.

A business selling in-store and online is a:

a)

Brick-and-mortar retailer

b)

Multi-channel retailer

c)

Wholesale brand

d)

Marketplace-only seller

75.

A private carrier:

a)

Ships goods for others

b)

Ships its own goods

c)

Operates internationally only

d)

Is a government agency

76.

Place decisions involve:

a)

How goods move from producer to consumer

b)

Profit margins

c)

Promotional strategy

d)

Hiring salespeople

77.

Selling directly to customers is a:

a)

Direct channel

b)

Indirect channel

c)

Wholesale channel

d)

Producer-retailer channel

78.

DoorDash improves which utility?

a)

Form

b)

Time

c)

Place

d)

Possession

79.

Selling on Amazon, Instagram, and in-store equals:

a)

Intensive distribution

b)

Multi-channel distribution

c)

Selective distribution

d)

Monopoly distribution

80.

Intermediaries in distribution are:

a)

Competitors

b)

Channel members

c)

Influencers

d)

Government regulators

81.

A vending machine is an example of:

a)

Direct-to-customer

b)

Wholesaling

c)

Nonstore retailing

d)

Multi-channel retailing

82.

Same-day delivery improves:

a)

Ownership utility

b)

Form utility

c)

Time utility

d)

Place utility

83.

Selling only in luxury stores is:

a)

Intensive

b)

Selective

84.

Channel choices are MOST influenced by:

a)

Competitors

b)

Customer preferences

c)

Employee opinions

d)

Manager hobbies

85.

A benefit of direct distribution is:

a)

No marketing needed

b)

More control over customer experience

c)

Guaranteed profit

d)

Lower fixed costs

86.

To quickly build awareness with limited money, a new athletics brand should:

a)

Buy TV ads

b)

Use student influencer partnerships

c)

Raise prices

d)

Avoid social media

87.

The school store wants to sell more hoodies before break. Best tactic?

a)

Raise prices

b)

Offer a 2-day flash sale

c)

Expand globally

d)

Rewrite mission statement

88.

To measure improvement after complaints about slow service, track:

a)

Billboard views

b)

Average wait time

c)

Rent

d)

Social media likes

89.

Growth in eco-conscious consumers means a business should:

a)

Ignore it

b)

Highlight sustainable product features

c)

Raise prices

d)

Cut quality

90.

The FIRST step when choosing a distribution channel is to determine:

a)

Competitor preferences

b)

Customer buying habits

c)

Employee schedules

d)

Store layout

91.

Best method for building long-term relationships:

a)

Rebates

b)

Loyalty programs

c)

Flash sales

d)

Viral pranks

92.

Best method to inform customers how to use a new app:

a)

Celebrity endorsement

b)

Instructional tutorials

c)

Reminder billboard

d)

Institutional press kit

93.

A local bakery wants LOCAL exposure fast. Best tool?

a)

National TV ads

b)

Local geo-targeted social ads

c)

Global SEO

d)

Price lining

94.

Demand drops sharply when price rises slightly. This is:

a)

Inelastic

b)

Elastic

c)

Seasonal

d)

Skim-based

95.

A competitor launches a cheaper alternative. First step?

a)

Reduce product quality

b)

Reevaluate USP and strengthen value proposition

c)

Cancel promotions

d)

Eliminate distribution channels

96.

First step in IMC planning:

a)

Raise prices

b)

Identify the target market

c)

Create ads

d)

Buy influencers

97.

Best metric to evaluate customer opinion of new packaging:

a)

Units sold

b)

Customer satisfaction surveys

c)

ROI

d)

CPM

98.

Best persuasive message for athletes switching sports drink brands:

a)

“We have a new logo.”

b)

“Improves hydration 30% faster in performance tests.”

c)

“We are older than competitors.”

d)

“Other brands are bad.”

99.

Ensuring the same fonts, colors, and tagline everywhere is:

a)

Reach

b)

IMC

c)

AIDA

d)

CPM

100.

A store wanting strong online AND in-store sales should use:

a)

Direct-only distribution

b)

Multi-channel distribution

c)

Exclusive distribution

d)

No marketing

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