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WorksheetsMarketing 2020 Fall Midterm
Total questions: 95
Worksheet time: 27mins
When a business does not make enough revenue to cover expenses, it operate at a profit.
True
False
Mass marketing is used by companies when they are trying to appeal to a diverse group of consumers with different needs.
False
True
Celebrities have become increasingly involved in NASCAR.
True
False
About half of every dollar that consumers spend on products pays for marketing costs.
False
True
Playing in the World Cup can have a major financial impact on a nation's soccer industry.
True
False
Early television took promotion and advertising to a new level.
False
True
The term entertainment is generally applied to games of athletic skill.
True
False
In the true spirit of the Olympics, political situations are never taken into account when deciding on host city.
False
True
A perception exists among the general public that sports and entertainment celebrities no long value ethics.
True
False
Two major goals of marketing are to determine what consumers want and how much they are willing to pay.
False
True
Marketers should never group consumers based on the benefits derived from products or services.
True
False
The best strategy for a business to rise above the competition is to provide uncompromising, outstanding customer service.
False
True
Venture capital is financing provided to start a company in return for owning part of the company.
True
False
When the physical characteristics of a product or service are improved, it is called possession utility.
False
True
The International Olympic Committee selects which country will host the Olympics.
True
False
Being proactive is the right way to manage risk.
False
True
The preparation for an unexpected emergency is called risk management.
True
False
Marketing decisions are never based upon industry trends.
False
True
Employees need to remember that customer service is everyone's responsibility.
True
False
The best entertainment decisions are both effective and ethical.
False
True
Marketers in the U.S. have found only limited opportunities to connect with Hispanic Americans.
True
False
Over the past four decades, Title IX has helped begin the slow equalization of access to sports for all minorities.
False
True
Young families often spend entertainment dollars to attend sporting events for their children.
True
False
Any direct and personal communication with customers to assess and satisfy their needs is considered product/service management.
False
True
Mystery guests are sometimes hired to determine how well companies are performing customer service.
True
False
Sports marketing is a multibillion-dollar global industry that has a major impact on the economy.
False
True
The marketplace in North America has become very culturally diverse.
True
False
Specific sports, music, dancing, entertainment, and celebrations can be considered part of the culture of a group of people.
False
True
If a U.S. sports and entertainment business wants to enter the global marketplace, it must have a website to reach potentional customers and fans from around the world.
False
True
Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.
True
False
Selecting a good city to host the Super Bowl is an example of distribution of entertainment.
False
True
The success of entertainment events depends on promotion to prospective customers.
True
False
Risk cannot be controlled and must always be covered by purchasing insurance.
True
False
Customer needs should be the primary focus of marketing.
True
False
Secondary data---
is collected by observing consumer behavior
has already been collected for some other purpose
is collected through consumer surveys
is obtained for the first time
Piracy is a particular problem for the film industry in
China
Germany
Canada
Great Britain
Which of the following is determined by the multiplier effect?
the profit margin
the indirect economic impact
the direct economic impact
the gross national product
Financing --
is one of the six core standards of marketing
involves budgeting for marketing activities
involves offering customers different forms of payment for a company's products or services
both b and c
Which company has been working hard to provide social media access to people in developing countries who lack access to smartphones?
Tumblr
Snapchat
When a business is legally responsible for losses suffered by an injured person, it is said to be --
liable
ethical
avoiding risk
risk averse
All of the following are forms of promotion except...
television commercials
newspaper advertisements
government regulations
in-stadium advertising
Today's consumers ----
are more mobile than ever before
have more choices for their discretionary income
consider benefits derived when making purchases
all of the above
Which annual music business convention showcases culturally diverse music from around the world?
SXSW
Cinco de Mayo
FIFA
Bumbershoot
The popularity of teams and sports figures is base upon...
controversy
winning
wealth
all of the above
External sources of information for businesses do not come from...
government reports
the company's financial reports
trade and professional organizaitons
business publications
Marketing is the creation and maintenance of....
sales
satisfying exchange relationships
favorable image
financial resources
Fisher Price tests new toy ideas with children and parents to make sure kids enjoy playing with the toys. This is an example of----
product management
selling
promotion
distribution
Profit is....
the amount of money remaining after income is paid
revenue plus expenses
the amount of money remaining from revenues after all expenses are paid
none of the above
_____ segmentation divides markets into physical locations, such as Eastern, Northern, Southern and Western regions of the United States.
Geographic
Demographic
Psychographic
Behavioral-based
A business project in which two or more organizations work together and share the costs and profits is called...
an industry
infrastructure
a joint-venture
piracy
The _____ shows assets, liabilities, and net worth....
balance sheet
income statement
check register
purchases journal
_____ serves as the international governing body for the game of soccer.
NFL
NSL
FIFA
NCAA
Bringing a new professional team to a major city is an example of a(n)----
speculative risk
controllable risk
insurable risk
uncontrollable risk
Which American professional sports league often seeks out players from Latin America?
the World Wrestling Federation
the National Football League
the National Basketball Association
Major League Baseball
What amendment to federal education law prohibits discrimination against females in school sports?
Equal Rights Amendment
Title IX
Americans with Disabilities Act
Civil Rights Act of 1964
Purchases based upon careful thought and sound reasoning are ____ purchases.
rational
emotional
patronage
values-based
The amount of satisfaction that people believe they receive from the entertainment is referred to as---
form utility
economic utility
place utility
time utility
Gathering and using information about customers to improve business decision making involves--
marketing-information management
promotion
product/service management
distribution
Marketing involves....
creation of satisfying exchange relationships
maintenance of exchange relationships
satisfaction for businesses and customers
all of the above
To satisfy customer needs, you must do all of the following except...
charge prices to maximize company profits
identify your customer
develop products that customers consider better than other choices
operate the business profitably
Ethical behavior involves----
acting in a mature, responsible manner
making easy routine decisions
always making decisions that produce the greatest financial profits
all of the above
The success of sports marketing does not depend upon...
new opportunities
ambush marketing
timing
gross impressions
Realization of one's self potential is referred to as the ____ need in Maslow's Hierarch of Needs.
self-esteem
self-actualization
physiological
security
___ is the possibility of financial gain, loss, or personal injury.
Profit
Risk
Insurance
Utility
One major global trend in recent years is the growth of this sport in China.
American Football
golf
lacrosse
curling
The greatest reason for being in business is.....
the challenge
the profit motive
the tax write off
the lack of competetion
Each of the following is an example of a market segment except---
freshmen at a four-year high school
students at a university who purchase season football tickets
all the teenagers in the United States
female NASCAR fans
The first step in marketing a product is to determine....
who specifically the customer is for the product
what quantity of the product should be produced
who the competition is in the marketplace
how the product will be advertised and promoted
Costs of sports and entertainment events include...
high salaries
facilities
promotion for events
all of the above
An activity that will produce money is called a(n)---
revenue stream
possession utility
economic utility
profit motive
The marketing concept....
focuses attention on satisfying customer needs
focuses attention on maximizing profit
involves satisfying exchange relationships between the consumer and producer
both a and c
Risk retention involves...
buying insurance
assuming the cost of an uninsurable risk
stopping the activity that involves risk loss
the possibility of loss or gain
All of the following are steps in the host selection process for the Olympics EXCEPT---
site visits by the selection committee
paying large fees to the members of the International Olympic Committee
stopping the activity that involves risk of loss
the possibility of loss or gain
The host city for a Super Bowl must....
be near a major airport
have an adequate number of hotel rooms for fans and the media
have a mile climate during the winter
both a and b
Gross impressions do not---
occur during televised sporting events
involve the number of times a product is associated with a successful athlete
occur accidentally
influence consumer purchases
____ is not a part of Maslow's Hierarchy of Needs.
Financial stability
Self-actualization
Security
Physiological needs
One of the best strategies for growing a sports or entertainment business is to ----
avoid diferentiation
exclude data on global trents
ignore cultural differences
consider international marketing
Emotional purchases are more likely not to occur when....
individuals are shopping for groceries on a tight budget
individuals are attending their favorite concert
individuals are watching a college football rivalry and their team is winning
fans are given the opportunity to attend the Super Bowl
Forecasting involves....
purchasing and promotion
pricing and ticket sales
predicting costs and revenue
planning, distribution, price and advertising
Most consumers----
1. have limited financial resources
2. conduct research before making everyday purchases
3. use the decision-making process to decide how to spend their limited resources
both 1 & 3
Product/service management involves ____ products.
devloping
maintaining
improving
All of these
A Disney Resort was schedule to open here in 2015?
Shanghai
Hong Kong
Orlando
Mumbai
_____ is used to predict the cost of expenses and expected revenue from an event.
Best Guess
Balance sheet
Forecast
Income statement
The __________ _____ is the blending of the four marketing elements of product, distribution (place), price and promotion.
marketing shake up
marketing mix
marketing utility
marketing capital
______ development can be divided into stages in which people advance from childish behavior to mature and responsible behavior based on principles.
Adulthood
Personality
Character
Human
When an event has ____ _____, the number of opportunities for men and women is "roughly" the same.
event equity
student equality
high values
gender equity
_____ is the income that an investment provides for the investor.
Return on Investment (ROI)
Profit
Equality
Interest
The U.S. film market's income from ticket sales is referred to as the _____ ______.
cash income
income sheet
box office
box bank
(a) is the study of how goods and services are produced, distributed and consumed.
(a) is the creation and maintenance of satisfying exchange relationships.
(a) segmentation is based upon age, income, education, and other distinguishing characteristics of a particular market segment.
____ is the rate at which companies produce goods or services in relation to the amounts of materials and number of employees utilized.
Completion rate
Productivity
Rate of completion
Budget rate
Responsible travel to natural areas that conserves the environment and sustains the well being of the local people is called (a)
The rules and codes of conduct on which ethical behavior is based are referred to as (a) .
The act of altering or editing media that is considered objectionable is called...
edification
altercating media
censorship
alteration act
