The process of communicating a company's value to customers.

Distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.

Diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service.

Process of promoting a product in a retail environment, including the visual display in stores.

Efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect on the brand's actions

Identified groups of consumers most likely to purchase your product or service

A selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scall marketing plan is launched.

Short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service.

What are the 5 different types of Instagram ads?

Posts with at least 1 hashtag (#) get____ % more engagement than those without hashtags.

What does the acronym UGC stand for?

The average age of Instagram users is

Collection of advertisements created to accomplish a shared goal

Match the following concept with the correct example of definition: Press Release

Match the following concept with the correct example of definition: Media

Direct mail, digital media, and logos are examples of ________ ________.

Messaging for which a company has control and distributes on its channels of communication is ________ ________.

An example of this type of promotional messaging is an announcement on a local radio station about the opening of a new store location.

According to the chapter, these are modes geared to move products from manufacturers to wholesalers and then to retailers or from manufacturers to retailers, sometimes with the support of distributors.

This is the system, including partnerships, logistics, and distribution channels, that connects a manufacturer and all of the entities involved in providing consumers product access.

These are well-recognized and frequently seen, often not bound by regular store hours and are often equipped to handle multiple types of payment.

Match the following concept with the correct example or definition: Kiosk

Match the following concept with the correct example or definition: distributors

A retailer sells a product on behalf of a manufacturer or provider and keeps a portion of the sale price

Small, local store operated by a family

Messaging for which a company spends money

an audience, chosen by a marketer, based on significant demographics

an audience similar to an audience that a brand is already targeting

leveraging social media content in an effort to increase revenue

content that performs significantly better than any other content

content that is created and shared by customers

ad type that prompts a user to follow an account which the user is not currently following

a file that stores numbers and text by individual lines

the cost to reach one thousand people

an online form of communication between two people

individuals who have shown interest in a particular product or brand, sometimes by sharing contact information

marketing methods that are considered spam and involve trying to outsmart the search engine

support or recommendation of

the artistic aspects that make up a message, any visual elements

app that automatically deletes data after a certain time frame

an advertising approach in which you only pay when someone clicks on your ad

involves a social media platform doing its best to deliver an ad to the target audience that is most likely to convert; you pay when the conversion takes place

the maximum amount of money you are willing to pay to generate 1,000 ad impressions to the members of your target audience

identifying only the people that will best help you achieve your goals

a form of marketing in which a product or service is promoted by an individual that an audience looks up to

the time between the start and completion of a specific campaign

the strategy behind the placement and timing of paid promotions

In this approach, a high price is set for a product upon its release and then the price of the product is lowered over time.

Each of this law’s three sections deals with anticompetition.

Key Terms: Based on the manufacturing cost of the product

Key Terms: Set in relation to price of other products

Key Terms: Purposefully charging a high price.

Key Terms: Amount left after deductions

In what year was The Clayton Act enacted?

In what year was the Sherman Act enacted?

This is the process of improving the position of organic (unpaid) web content in search engine results.

Which of the following is a good way to build your reputation?

Key Terms: Promotional communication sent to customers via email

Key Terms: Market to customers that have already visited a website

Key Terms: Ads that require you to bid on keywords

Key Terms: Adjusts the layout of a web page or email

Key Terms: Partners with search engines to display advertising

Perceived value is ________.

The simulation of human intelligence processes by machines, especially computer systems

A marketing technique of creating and distributin valuable, relevant, and consistent content to attract and acquire a target audience.

Happens when the desired outcome of a marketing message is achieved

A marketing technique which involves promotion of a product targeted to the customers of a related product.

Determined by or dependent on the collection or analysis of data

A specific part of a population, especially identified by average age, income, education, etc.

Refers to the period of time between 1995 and 2002; during this period, many Internet-based companies were founded; many of these companies failed

Content that is continually relevant and not dated, and that helps drive new traffic to a a destination

A social media management tool that allows users to schedule and post updates to pages or profiles on social platforms

A marketing strategy that focuses on attracting customers via company-created Internet content

A person with a strong influence in his or her particular field of expertise

Business metric used to evaluate the success of an organization, employee, etc., to track and analyze factors crucial to the success of an organization

A marketing method that is considered to be indirect; a brand sends a message to a large audience rather than to an individual

Strategy that relies on getting to know the customers and their individual choices and then tailoring marketing plans toward each customer based on those choices (also known as personlized marketing)

Refers to content and/or interactions used to grow and/or engage with a social media community made through efforts other than paid means

Form of marketing that tries to reach consumers through general media advertising as well as through in-person contact

Web-based technology that enables the development, deployment, and management of social media solutions and services

Efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect on the brand's actions

Analytics metric that refers to the number of users who have come across particular content on social platforms

Performance indicator that measures the amount gained from an investment relative tot he investment's cost

A computer program that searches databases and internet sites for the documents containing keywords specified by a user

The practice of increasing the quantity and quality of traffic to a website through organic search engine results

A regular examination of your business' social media activity

Analytics is often described as the the study of historical data to ______

This is the process of gathering and analyzing data and behavior from social media websites.

Engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective

Which of the following is identified as what you will want to examine in social media audit?

Which of the following is the first step in conducting a social media auditing plan?

which is NOT among the metrics presented as important to social media analytics?

____ allows you to see how engaged users are across various social media platforms, possibly the best times and days to post and whether people like your products.

Tracks if a user commits a desired action(like a purchase) on your website.

The most important metrics for your business.

What is the first step in a Social Media Audit?

2nd step of a social media audit is checking for brand consistency. Which is NOT part of the checklist.

Step 4 of a Social Media Audit is to analyze each social media profile. What is the thing to look for?

Final step of a Social Media audit is to _____